Teresa Casañas

Experience

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  INMARK

  Jun 2012 - Sept 2012

  Qualitative Junior Researcher

  My main function at Inmark was to give support to several projects in qualitative analysis area: - Making observations in the process of purchase and subsequent qualitative analysis. - Conducting in-depth interviews - Analysing Focus Group results.- Preparation of reports for clients. - Day-to-day functions at the level of logistics and administration.

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  AMC ESPAÑA, S.A.

  Sept 2013 - Jul 2018

  Marketing & CRM Assistant

  My main responsibility at AMC Spain is to give support to several marketing projects. My main tasks are:- Implementation of Marketing Campaigns and further analysis.- Negotiations with suppliers/external agencies maximizing company profits.- Deciding on the CRM platform structure and architecture ensuring it captures all required information at key points in the customer life cycle.- Conducting all targeted direct communications such as SMS and email.- Production of statistics: Sales MIX, sales force activity, etc.- Order processing on SAP system and monthly calculation of customer's incentives.- Day-to-day tasks at logistic and administration level. Show less

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  HIKE Project

  Aug 2018 - Apr 2023

  Digital Analytics Consultant

  - Definition of the digital environment for each client to establish the roadmap where it wants to go.- Extraction, analysis and interpretation of data directly in Google Analytics, Adobe Analytics and/or exporting the data with API and working in Excel/Google Sheets and visualization tools, such as: Klipfolio, Tableau, Data Studio or Geckoboard.- Preparation of reports with the conclusions, proposals for improvement and recommendations of these analyses for each client.- Support in the resolution of doubts related to the collection of data.- Articles for corporate blog. Show less

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  JAKALA Iberia

  Apr 2023 - now

  Analytics Consultant Senior

  - Contribution of analytical basis in different projects.- Development and definition of digital environments.- Performing analysis with business impact for clients from different sectors.- Support for predictive/prescriptive analysis based on different sources of information, assessing the possibility of applying statistical models.- Development of internal training in digital analytics tools such as Adobe Analytics.