Haley Sciola

Experience

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  F/V Hard Merchandise

  May 2012 - Oct 2013

  Social Media and Merchandising Coordinator

  Social Media & Merchandising CoordinatorF/V Hard Merchandise as seen on National Geographic Channel’s Wicked Tuna, Beverly, MAMay 2012-October 2013Social Media:Implemented and maintained social media marketing plan for F/V Hard MerchandiseCreated Facebook content and reached 3,000-18,000 users on averageEngaged with users and responded to inquiriesMerchandising:Brainstormed new products, Facebook fan contests, and website improvements with a marketing teamShipped orders through USPS.com and communicated with customers by phone and emailSuccessfully researched and implemented effective point of sale procedures Show less

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  KoMarketing Associates

  Jul 2014 - Apr 2015

  SEO / SMO Analyst

  As SEO / SMO Analyst at KoMarketing ( http://www.komarketingassociates.com/ ), I managed, monitored, and posted content to client social media profiles on Twitter, Google+, and LinkedIn. I utilized these social channels to engage with relevant third parties and to develop content collaboration relationships for guest blog posting opportunities on behalf of B2B clients. In addition to other social and creative link building initiatives, my role encapsulated various SEO tasks such as keyword research, developing title tags and meta descriptions, drafting blog content, and constantly learning new SEO tasks.Some tools I frequently used:-BuzzStream-HootSuite-MOZ-Klout extension for Chrome-Google Analytics-Google AdWords-Google Webmaster Tools-WordPress-IFTTT (If This Then That)-Adobe Acrobat-Google Drive Show less

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  IProspect

  May 2015 - Mar 2018

  SEO Senior Associate

  -Responsible for day-to-day communications among clients, creative agencies, and developers for 7+ pharmaceutical websites (20+ points of contact)-Presented quarterly reports over the phone and at client on-sites with analysis drawn from Google Analytics, BrightEdge, Majestic, Google AdWords Keyword Planner, SEMRush, et. al.-Fine-tuned internal procedures to help 7 in-house and 5 remote team members ensure medical and legal compliance of SEO meta data submissions, impacting 60+ pharmaceutical websites-Created HREFLANG markup for US and Canada TLDs and validated using Google Search Console-Mastered JSON-LD schema markup creation using Notepad++ and Google’s Structured Data Testing Tool-Go-to team member to provide thorough SEO recommendations for site wireframes and manuscripts that align with both creative agencies’ visions and developers’ technical implementation constraints Show less

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  MegaFood

  Mar 2018 - Dec 2018

  Web Specialist

  -Manage non-shoppable content for MegaFood.com on Salesforce Commerce Cloud, including blog integration and posting using lightweight HTML daily-Use SEO keyword research to inform product naming conventions-Finalize and send monthly email marketing campaigns-Ongoing SEO site cleanup: interface with developers from Agency of Record

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  Petco

  May 2019 - now

  Dog Trainer

  -Engaged with guests using customer service and selling skills, resulting in $1,284 sold in dog training classes over the course of one day (classes range from $129-$349 each)

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  Walk A Pup, LLC

  Jul 2020 - now

  Dog Trainer