Clementin MATTEI

Experience

• 

  Le Petit Bulletin

  Apr 2017 - Jun 2017

  Business Developper Advertising

  Advertising manager for the Petit Bulletin Grenoble sales team. End-of-study internship in IUT marketing techniques. - Creation of sales aids - Creation of a qualified file of over 1000 restaurants and bars - Customer prospecting from a qualified file: Phoning and e-mailing - Making appointments, technical and commercial negotiation - Customer relations and after-sales service management - Working in pairs and as part of a team throughout the internship.

• 

  UNICEF France

  Nov 2018 - Jun 2019

  Educative Project Manager

  Responsible for educational actions within the educational action department of the Isère Committee as part of a civic service. - Raising awareness of children's rights among minors (elementary/college/high school) - Communication on UNICEF actions - Management of projects linked to awareness-raising and fund-raising actions - Speaking at conferences on issues linked to children's rights - Running 120 awareness-raising workshops over the course of the year - Management of the 10 volunteers in the educational action unit. Show less

• 

  Pierre & Vacances Center Parcs Group

  Jan 2020 - Jun 2020

  Business Developer Marketplace

  Responsible for developing the offering of RendezvousCheznous.com, the Pierre & Vacances Group's platform for listing leisure and tourism activities. - Liaised and negotiated with industry professionals to diversify the types of activities available on the Marketplace. - Creating web content and optimizing the digital strategy of the various communication channels in order to increase visitor traffic - Achieving sales targets and monitoring performance via various management software packages. Show less

• 

  Parfums Christian Dior, LVMH

  Jul 2020 - Dec 2020

  Assistant Project Manager E-Retail, France

  Responsible for developing and monitoring Dior E-Retail execution on 19 approved websites for men's fragrance and skincare categories : - Responsible for updating the catalog of new products (sending elements for the construction of product sheets) + updating the Dior brand space - Guarantor of compliance with the Dior charter on approved sites - E-Merchandising: guarantee the emergence of Dior products on distributors' websites (SEO) - E-Trade: development of animations on distributors' sites (banners, dedicated pages...). - CRM: development of email campaigns in partnership with distributors. - Traffic generation: implementation of acquisition / drive-to-store mechanisms & development of Facebook sponsored campaigns. - Reporting and KPI analysis. Show less

• 

  Michelin

  Sept 2021 - Aug 2022

  E-Activation Manager E-Retail, International

  Marketing Activation Manager within Michelin's central E-Retail Strategy Automotive Global Brands department. We support the regional E-Retail operational departments in their actions, to ensure that the Group's international strategy is put into practice. This translates into various missions: - Supervise the online lead generation and enhancement program (2.7M leads) - Create and optimize the E-Retail KPI tracking dashboard - Supervise the creation and launch of global E-Retail training programs for marketing and sales teams (+2000 pers) - Collaborate with the regions in the deployment of the brand on Amazon - Internal communication on company networks (webinar, yammer communities) This position requires daily collaboration in English with the operational departments in 10 zones around the world, as well as with all Michelin AGB's marketing, sales, distribution and digital departments. Show less

• 

  Groupe SEB

  Sept 2022 - now

  I work on the Amazon E-Commerce team for Groupe SEB USA, whose brand portfolio includes : All-Clad, T-fal, Rowenta and KRUPS in the markets: Cookware & Small Domestic Appliances. My role is to optimize paid and organic traffic to our product pages and brand stores, as well as our conversion on Amazon, through the following missions: - Optimizing and steering our Ads investments via analysis of our performance KPIs and targeting strategy in search and display across the entire media funnel for Cookware. - Ensure the consistency of our strategy for cookware categories through daily collaboration with marketing, sales, content teams and media agencies. - Establish optimized processes for the deployment and continuous improvement of our content in a consumer-centric approach for all brands. - Conduct Test and Learn by leveraging the innovations of the vendor central platform and collaboration with Amazon Ads: AB Test, AI generation content, UGC, 3D images, etc. - Collaborate in the development of 2024 budgets for media investment and category prioritization for the Cookware portfolio Show less I currently work within the Direct to consumer team for the french market. As a graduate program in E-Commerce for Groupe SEB, i am in charge of a mission that aims at developing french local brands CALOR & SEB in D2C in a context of omnicanlity. Details of the mission below : • Define the best way to integrate Brand Corners for SEB & CALOR on TEFAL & ROWENTA websites in term of UX. • Garanty consistancy in the developement of template, content and webmastering collaborating with multiple agencies. • Develop processes with marketing team in order to define and review assortment et category management. • Collaborate with media teams to insure a great consumer experience on site from trafic acquisition to conversion.• Create a animation plan for on site E-Trade according to business context in line with other channels. • Test and learn corss-brands activation levereging the CRM data base. • Colloborate with social media teams to leverage communities and engage with consumers using organic posts and influence Show less

  • Regional Data & Retail Media Manager Mercado Libre, LATAM

    Oct 2024 - now

  • E-Commerce Project Leader D2C, Italy

    Mar 2024 - Oct 2024

  • E-Activation Manager Amazon, USA

    Sept 2023 - Feb 2024

  • E-Commerce Manager D2C, France

    Sept 2022 - Aug 2023