Kelvin Mohammad Yusron

Experience

• 

  Indosat Ooredoo

  Sept 2015 - Jan 2018

  Marketing Communications Assistant

  - Assisted the Marketing Communication in developing and carrying out marketing and promotion activities in the telecommunications sector- Improved the company’s image through press releases in various events and media- Established cooperation with 20+ school and university events in providing funding through Indosat Ooredoosponsorship- Conseptualized and execute first digital campaign in social media that generates +500 followers in 4 weeks

• 

  Papersmooth

  Feb 2016 - Sept 2018

  Sales Marketing Officer

  - Led a team of 6 (six) in developing strategic marketing plan to deliver brand core values- Conseptualized the brand narratives strategy to navigate the content production of Papersmooth’s social media content- Increased 80% product sales by implementing a direct shopping discount voucher strategy

• 

  Bandung Care

  Jan 2019 - now

  Founder & President (NGO)

  - Led 500+ members and controls the activities of board members in carrying out their duties- Created and define Logo, Tagline, AD-ART, Strategic Plan (Presetting Vision, Mission and Community Goals long term) Community Work Plan (medium term) and Operational Plan (short term)- In charge of creating, executing, and monitoring strategic ideation of this project.- Brainstorming contents, developing campaigns, as well as concepts for visuals.- Evaluated work programs or their implementation and activities that have taken place in all sections (Community Service, HRD, Media, Public Relations and Fundraising) to look for problems and obstacles that hinder the smooth implementation of work programs or activities in order to find solutions- Established relationships and maintain cooperation with parties from outside the community such as educational institutions, government, other social community organizations- Conducted social campaigns and successfully held 50+ social service programs in helping the economically weak community Show less

• 

  Ulah Nyandung Company

  Jan 2019 - Jan 2020

  Marketing Communications Officer

  - Developed, implemented, monitored and evaluated store marketing communication strategies to support marketing objectives targeting a positive image of shoe washing services and products in local and national markets- Created promotional strategies and tactical offers to drive additional revenue.- Managed social media and increase 80% sales of products and services

• 

  PT Mahkota Rizky

  Jan 2020 - Feb 2020

  Packaging Engineer

  - Operated machines and carry out packaging of cosmetic products, medical devices and herbal medicines.- Anticipated potential packaging problems and troubleshoot packaging test failures.- Collaborated packaging design with Product Development, Engineering, Marketing and Executive Management to continue further concept exploration and design refinement.

• 

  My Skylar

  Oct 2020 - Oct 2023

  Co-Founder & Chief Marketing Officer

  - Created logo concepts, brand names, product designs, product photos, and product videos- Responsible for the development and implementation of an integrated marketing communications plan and associated budgets- Managed company branding and packaging, with an understanding of B2C marketing experience- Conceptualized and strategized social media brand activation and increased around 2.000+ followers for client’s social media organically in two months- Managed a group of 3 people consist of fashion design, content writer and photographer- Led creative design and copywriting for digital and print assets, including social media, e-commerce, and community engagement- Established partnerships with KOLs as brand ambassadors to increase Instagram sales and engagement up to 300,000+ impressions Show less

• 

  PT Mahkota Rizky

  Jan 2021 - Jan 2023

  Marketing Staff

  - Initiate market and consumer research for new areas, develop sales agent in certain locations. Adapt and develop agency scheme refers to the sales territory management.- Conducted marketing communications under the auspices of the CEO and is responsible for the success of the company’s branding- Collaborated with various influencers to improve product promotion and company image- Successfully sold more than 40.000 company products to various government agencies and the public

• 

  Cicil.co.id

  Mar 2021 - Aug 2021

  Community and Partnership

  - Maintained relationships and invite clients to use cicil.id services- Carried out various promotions of lending sercives form cicil.id directly with various students- Advertised cicil.id’s brand identity through various social media platforms- Provide information and services to 5 student users regarding the loan system and free discount vouchers

• 

  Baduma

  Jun 2021 - Sept 2021

  Paid and Legal Partnership

  - Researched and acquired potential local brand shoe partners to establish mutually beneficial business- Maintained good relations with 30+ partners who have collaborated with the company- Assisted the general partners by drafting clients engagement and agreement letters every week- Established client’s brand strategy for their brand activation and branding

• 

  Mekari

  Sept 2021 - Jan 2022

  Telemarketing
• 

  Universitas Pasundan

  Jan 2022 - Jul 2022

  Research Assistant Lecturer

  - Prepared proposals for community service activities that aimed to provide training for 50 people in Mekarwangi Village- Established and maintain relationships with village heads, youth organizations, and 8 online media to disseminate press releases- Provided training and development of communication skills to 50+ people in Mekarwangi Village- Conducted research on virtual blind date via in-depth interviews with informants from 3 universities in Bandung aimed to analyze the community’s learning needs- Made national indexed journals and powerpoints regarding research activities for presentation to reviewersWork directly belowDr. Elly Komala, M.SiDr. Qisthy Rabaty, S.I. Kom,. M.Si Show less

• 

  Pasarnow

  Jul 2022 - Nov 2022

  KOL & Public Relations

  Sustainable Startup Agri-tech (Pasarnow & Supplynow) with business lines B2C & B2B.- Paid KOL B2C ProgramEnd-to-end collaboration with KOL who are paid for campaigns. Responsible for identifying, communicating, negotiating, MOU, briefings, product delivery, contents screening, schedule posting, up to reports. At least 4 KOL per month and a maximum of 8 KOL, depending on the campaign created by the Marketing team.- KOL B2C PR Gift ProgramBarter value between product-exposure. Not a paid program, contact KOL via DM to offer free product delivery and they will mention us in their IG Story. With a total KOL Mention 40-55/month with PR Gift.- Paid KOL B2B ProgramEnd-to-end collaboration with business owners. From storytelling to reviews product at restaurants, from Instagram to LinkedIn. I have worked with Owner of Bittersweet by Najla, Babarafi Enterprise, Haus, Kopi Soe, Sei Sapiku, Kopi Chuseyo, Food Story Group, etc. - Collaborating with MediaActivities Press Releases, Content Collaboration on Instagram, Podcasts with Founders or C-Levels (on Inspigo, Medio by KG Media, Ray Janson Radio, etc) and Collaboration via Webinar (Cakap).- CommunityManaged Bunda Pasarnow (+- 50 Mom-fluencer with min 10k Folls) and do event together every month such as cooking class offline, webinar with Nutritionist, live cooking on Instagram, etc. Show less

• 

  Supplynow

  Jul 2022 - Nov 2022

  KOL & Public Relations

  - Manage communication and build good relationship with media, KOL and third party agencies for joint collaboration on campaigns B2B.- Researching and identifying KOLs & Media on various digital platforms to build a strong brand B2B experience.- Reach out and build KOL & Media network for various product categories B2B on social media.- Implement engagement campaigns B2B by coordinating with KOL regarding their requirements, timeline, and work results.- Negotiate for KOL services appropriately by ensuring a mutually beneficial agreement.- Create & explain a complete brief on the KOL and Analyze KOL & Media performance. Show less

• 

  Thiqla

  Jan 2023 - now

  After gaining practical experience working for almost 3 years, I am now on a career break for personal growth & exploration. I am pursuing a Master's Degree in Communication (M.I.Kom), specializing in Business and Marketing Communication. Manage both organic and revenue based metrics of social media, marketing and community. Handle more than 500+ KOL / month & 500+ Affiliator Marketing in all social media & E-Commerce platforms. Conduct online and offline activities. Build organic community from scratch and nurture external communities.

  • Advisor

    Jul 2025 - now

  • Brand Marketing (KOL & Affiliate Manager)

    May 2023 - Jul 2025

  • KOL, Community & PR Specialist

    Jan 2023 - May 2023