Vanessa Dib

Experience

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  Americanas s.a.

  Nov 2014 - Jan 2016

  Retail Leaders Program

  • Supervised 'Imported & National Toys' and 'Camping & Sports Equipment' departments, rewarded with 'Hygiene & Perfumery' and 'Baby' departments due to outstanding performance.• Drafted assortment matrix, and optimized product exposure at the point of sale, increasing sales by 25%.• Implemented communication strategies in-store, identified trends and consumer insights to achieve maximum ROI.• Coached, motivated, and develop a team of 20-40 associates across multiple departments, create a work environment that fosters inclusion and diversity, leading to a 30% increase in attendance. Exibir menos

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  Wesco

  Jan 2017 - Jan 2018

  International Trade Analyst

  • Negotiated with international suppliers, warehouses, freight forwarding, shipowners to ensure a 20% margin.• Checked boarding documentation (AWB/B.L., commercial & proforma invoice, packing list).• Planned, controlled, and executed national market acquisitions for Microsoft account.• Mapped and documented import and RMA (Return Merchandise Authorization) processes.• Planned, controlled, and executed national market acquisitions for Microsoft account.• Managed Purchase Orders and negotiated contracts with nearly 100 suppliers to obtain optimum pricing, terms, and deliveries.• Conducted requests follow-up, assuring the accomplishment of lead-times and compliance.• Estimated usage, monitored inventory, and coordinated ordering of all office supplies and equipment, leading to 40% saving. Exibir menos

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  IXL Center - Center for Innovation, Excellence and Leadership

  Jan 2019 - Jan 2019

  Innovation Consultant

  • Conducted market research, analyzed industry and competitor data, and generated insights to innovate go-to-market strategy.• Prepared analytics reports and dashboards on Tableau to interpret consumer behavior, market opportunities, and industry trends.• Developed five robust innovation concepts/fields-of-play to establish the client's business and grow it within five years.

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  Grupo Office Total | Tecnologia por Assinatura

  Jan 2020 - Jan 2020

  Performance Marketing Analyst

  • Developed strategic media plan (segmentation, channels, campaigns, budget) focused on ROI, working alongside a third party Agency• Managed priority channels for investment in online media, considering all stages of the conversion funnel.• Analyzed performance, goals achievement, and KPIs, as well as daily surveillance of invested funds (BID).• Planned, structured, and developed the company's E-commerce, and elaborated the SEO strategies and tactics for it.• Supported the outbound team by generating Smart Leads using commercial intelligence tactics and monitoring the conversion funnel. Exibir menos

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  Liberty Mutual Insurance

  Jan 2021 - Jan 2023

  Innovation Product Manager (LATAM & Europe)

  • Working closely with R&D, UX/UI, and Technology teams in the prototyping and testing of innovative concepts, culminating in the successful launch of Usage-Based Insurance (UBI) products. Delivering a pioneer 'pay-as-you-drive' experience for auto insurance customers in Brazil, Chile, and Thailand. The solution is underpinned by a cutting-edge and proprietary Odometer Photo Recognition technology, heavily reliant on AI and Machine Learning Models for mileage extraction.• Led product discovery initiative towards vehicle electrification on insurance carriers operating in the European market (Portugal, Spain, and Ireland). Provided strategic insights to guide product development, risk assessment, and market positioning tailored to EVs in each country.• Established and cultivated strong relationships with clients. Gathering feedback and incorporating insights into product development.• Collaborated with the sales and marketing teams to create effective go-to-market strategies and sales enablement materials.• Guided a cross-functional team through the entire product lifecycle, from ideation to market launch, ensuring timely delivery within budget constraints. Engaged in strategic decision-making, actively contributing to the discontinuation of underperforming ideas and fostering a culture of learning from failure.• Collaborated with key stakeholders to define product roadmaps, prioritize features, and align development efforts with business goals. Exibir menos

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  N1 GOALKEEPER GLOVES

  Jan 2024 - now

  Head of Strategy & Ops