
Louise Skafsgård Jeppesen
Freelance Marketing Consultant

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About me
E-commerce Manager, DK Company A/S
Education

Lemvig Handelsgymnasium
2001 - 2004HHx
Bigum&Co
2021 - 2021Digital Marketing 12- SEO- Google Ads- Social media strategy- E-mail marketing- Content marketing- Copywriting- Advertising on Facebook and Instagram- User-friendly website and CRO

Aalborg Universitet
2004 - 2009Cand.merc Marketing
Aalborg University
2004 - 2007Bachelor Economics
Experience

TalentNord
Jan 2007 - Jun 2009Freelance Marketing ConsultantSolution-oriented work for other companies. Planning and conducting market research using desk research and telephone interview. Dissemination of the results of the market research.

Get2Market
Jan 2008 - Jun 2009Freelance Marketing ConsultantPlanning and conducting data in the form of desk research and telephone interview in the Danish and European markets.

Aalborg University
Mar 2008 - Jun 2008Study assistant for PhD studentPreparation of online questionnaires in Survey Xact and later data processing in Excel and SPSS.

Qvist Executive Search
Jun 2008 - Jun 2009E-searcherMarket analysis's of the Danish and Swedish markets, identification of the right people for a further recruitment process, development of processes and structures, updating of various databases. Experience with databases and telephone interview.

Onfone
Oct 2009 - Jan 2012Existing customer managerResponsible for activities for existing customers, including preparation and distribution of newsletters, Facebook activities and various retention activities. Preparation of various ongoing customer surveys with the purpose of measuring satisfaction, ensuring customer retention and gaining customer insight in relation to product development.

Onfone/TDC
Jan 2012 - Sept 2014AnalystStructuring and preparation of business and customer analysis. Certified in Targit Fundamentals and Report Designer. Questback user as well as various customer databases.Data warehouse implementation. Structuring and building of daily, weekly and monthly reports as well as various ad hoc analyzes for business development.Responsible for structuring and preparing various customer surveys, including surveys to measure satisfaction among new and existing customers as well as identify causes of churn among terminated customers. Responsible for subsequent data processing and analysis with a view to disseminating knowledge that can be used in connection with business management and development. Show less

BESTSELLER
Sept 2014 - Jul 2020- Data driven business development- Customer and market insights- Performance marketing- Retail planning and business analysis - Follow up on marketing and retail campaigns- Business analysis and business development- Customer insights and market research - Performance Marketing- Social media strategy- Customer journey
Retail Planner & Business Analyst | NAME IT
Feb 2018 - Jul 2020Performance Analyst | BESTSELLER and NAME IT
Sept 2014 - Feb 2018

.
Aug 2020 - Sept 2021Data driven analyst - digital marketing- Business analysis and development- KPI analysis and reporting- Customer and market insights, eg. competitor and target group analysis- Customer satisfaction and retention- Digital marketing- E-mail marketing- Social media strategy- Customer journey

Brands4kids A/S
Sept 2021 - Feb 2022Marketing Coordinator- Data driven business development- Streamlining and optimizing processes- Coordination of packs and style descriptions- Coordination, planning and performance follow-up of B2B emails and campaigns- E-mail marketing strategy- Marketing strategy- Ensure brand awareness and visibility in the markets

DK Company A/S
Mar 2022 - nowE-commerce Manager- Data driven business development- Drive sales through bonaparteshop.com- Performance follow up- Campaign planning and execution- SEO optimizing
Licenses & Certifications

Google Ads Search Certicifation
GoogleAug 2021
Google Analytics Individual Qualification
GoogleJun 2021
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