Eric Wang

Experience

• 

  Ogilvy & Mather Advertising

  Jan 1997 - Jan 2000

  Account Manager

  In charge of advertising and account management with FMCG leading brands

• 

  OgilvyInteractive Taiwan

  Jan 2000 - Jan 2001

  Account Director

  In charge of building interactive corporate or event-based website for FMCG/Telecom/IT leading brands in order to extend the consumer engagement and the customer loyalty program online. Lead the project planning with multiple stakeholders and clients to accomplish the roll-out of user-friendly website with seamless back-end support.

• 

  IBM

  Jan 2001 - Jan 2002

  IMC Planner

  Overall IBM Brand Management; Planned and implemented the following campaigns for other business units under IBM Taiwan:* Business Security and Disaster back-up Service campaign* Medium/Small Business Volume Product eBusiness Infrastructure Campaign* Retention campaign for IBM current customers * Multi-Media Event Show” for Personal Computing Division * IT Developer Seminar targeting IT Developers to educate them about IBM’s Software solutions and directly generate demand * E-Communication infrastructure with IBM Customer planning Show less

• 

  Visa Taiwan

  Oct 2002 - May 2005

  Head of Country Marketing

  In charge of Visa brand building, product marketing programs, cardholder usage program, cardholder behavioral tracking through research studies and performance management.

• 

  Visa

  Jun 2005 - Jun 2012

  I was responsible for Credit Debit product development for Taiwan market, including the launch of affluent credit products and Debit products. I also worked in consumer credit product assignments in both Hong Kong and the Philippines markets. I was the account manager in charge consumer product business development with banking customers.

  • Director of Consumer Products

    Oct 2007 - Jun 2012

  • Business Development Manager

    Jun 2005 - Sept 2007
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  Visa Taiwan

  Sept 2012 - Apr 2024

  In this role, I was responsible for the country Products/Solutions strategy, go-to-market planning/deployment, business development and the function P&L. The team was responsible for all Consumer and New Flow product solutions, including Consumer credit, debit and prepaid cards, Commercial solutions and Visa Direct (cross-border remittance solution). Partnering with Financial Institutions and Partners such as Wallets, Payment Facilitators, Merchants and Start-ups:* Developed Digital Partnership planning on B2B payment, cross-border P2P/B2B payment, Data solution and value-added services, Network Token services, consumer product issuance and Business Solutions.* Drove Data Product & value-added service solutions deployment to Financial Institution clients, including Risk (RBA, VAAVRM), ESG, transaction authentication optimization & payment experience optimization solutions.* Played pivotal role in product transformation in digitization and payment mobilization in the period of 2016-2023. I planned and rolled out new solutions under the disruptive innovation agenda.* Collaborated with Fintech partners in growing Visa revenue. Tokenizing merchant card-on-file in different merchant clusters such as mega-merchant, department store, every-day e-merchants, wallets and insurance companies of their Cards on file to create win-win situation.* I drove significant volume and revenue growth on credit and debit card business through planning development, innovation, P&L management and strategic partnership with internal and external stakeholders* Strategic consulting, drove business growth in data analytics solutions.* Built high performing teams, stakeholder engagement & people management under matrix organizational structure Show less

  • Head of Products & Solutions

    Aug 2015 - Apr 2024

  • Head of Consumer Products - Visa Hong Kong, Macau and Taiwan

    Sept 2012 - Aug 2015
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  TapPay (Cherri Tech)

  Apr 2024 - now

  Vice President, Business Payment Solutions

  Driving business payment transformation from traditional methods of payment (cash/cheques) to digital payments. Solutions focusing on driving B2B AP/AR cash flow to card payment. Including optimizing the line of credit to SME business owners through SME business cards, rolling out business virtual cards, and transfer account payable/receivable payments to digital.