Muhammad Alshinnawy

Experience

• 

  Ranbaxy

  Nov 2003 - Nov 2005

  Medical Representative
• 

  ROWA WAGNER GmbH & Co KG

  Nov 2005 - Jul 2008

  Medical Representative
• 

  Novartis

  Jul 2008 - Mar 2015

  • Country Sales Manager, Oman, Bahrain and Qatar

    Dec 2013 - Mar 2015

  • Front Line Manager, Oman and Qatar

    Jan 2011 - Dec 2013

  • Territory Sales Supervisor, Qatar

    Jan 2010 - Jan 2011

  • Medical Representative

    Jul 2008 - Jan 2010
• 

  GSK

  Mar 2015 - Jul 2022

  Leading Sales Force Excellence and Capability activities in MEA markets (Turkey, South Africa, East & West Africa, French West Africa, Egypt & North Africa, Gulf & Near East, Saudi, and Pakistan)Supporting 500+ Filled Force Med Reps and Front Line Leaders (Physical and Remote Detailers) Design Expert Detailing Strategy alongside with Global team, and implement Field Force Framework and Omni-Channel approaches with Expert Detailing Heads across MEAEnable MEA GM and Leadership with Expert Performance Dashboards and Analytics Enable Capability and Training Managers with Field Force Development Content and AnalyticsEnable Field Force Effectiveness Managers with CRM Systems and Analytics, as well as Segmentation & Targeting science Enable 500+ Expert Field Force with Omni-Channel solutionsEnable Digital Call Center with Talent Acquisition, Training, CRM Systems and AnalyticsDevelop Sales Incentive Plans and Expert Engagement SOPs Show less

  • Sales Force Excellence and Capability Manager Middle East and Africa MEA at GSK

    Jul 2021 - Jul 2022

  • Sales Force Effectiveness SFE Manager Middle East and Africa MEA at GSK

    Dec 2020 - Jul 2021

  • Medical Detailing Manager, Qatar & Oman

    Mar 2020 - Dec 2020

  • Sales Force Effectiveness SFE Manager Gulf, Iran and Near East GINE

    Dec 2017 - Dec 2020

  • Medical Detailing Manager, Qatar & Bahrain

    Aug 2015 - Mar 2020

  • Sales Force Effectiveness SFE Lead Gulf and Near East GNE

    May 2016 - Dec 2017

  • Country Sales Manager, Oman, Bahrain and Qatar

    Mar 2015 - Aug 2015
• 

  Haleon

  Jul 2022 - now

  🔹 Omnichannel System Integration – Managing and optimizing a suite of tools (CRM, SFMC, eCRM, ON24, Company Portal and more) to support data-driven engagement strategies and empower field and marketing teams.🔹 Field Force Transformation – Developing KPI frameworks and actionable insights to enhance field performance across both digital and traditional channels.🔹 Analytics-Driven Insights – Translating complex data into clear, actionable insights that guide resource allocation, customer segmentation, and channel ROI optimization.🔹 Sales Process Optimization – Identifying bottlenecks and implementing process improvements to maximize field force efficiency and operational excellence.🔹 Capability Development – Building the "Field Force of the Future" through targeted training programs, skill assessments, and coaching to enhance digital and engagement capabilities.🔹 Cross-Functional Collaboration – Acting as a strategic partner across departments to ensure seamless integration of field activities with marketing and data initiatives, aligning efforts for maximum impact. Show less A business leader with vast expertise in diversified business areas and geographies for 20 yearsChannel planning and conversion management:-• Streamline Global Expert Strategy to drive Omni-Channel Transformation and Digital Acceleration • 500+ Sales Force deployment and Reach Maximization to Dentists, HCPs and Pharmacists via multi-channel engagement tools• Leading Sales Force Automation and Systems• Leading Segmentation and Targeting that assures meaningful Reach to right audiences with the right channel at the right frequency to drive conversions• Setting Expert Performance KPIs and Sales Incentive Plans• Develop Expert Performance Analytics and Dashboards that track Sales Force Performance, Haleon Health Portal, Webinars, Acquires-Consented-Segmented HCPs, IPSOS and IQVIA• Drive systems synchronization (Veeva, Portal, Gigya, SORVI and SFMC) to unify and harmonize HCPs’ 1st PD• Leverage HCPs’ 1st PD and VOC outcomes to determine the optimum channels and identify essential touchpoints based on D/HCPs’ personas to create impactful engagement and drive conversionsSales Force Capability and Training:-• Work in conjunction with Global Expert Capability Team to develop Sales Force Framework• Analyse Sales Force Skills’ Evaluation to identify Training needs• Support Capability & Training Managers in setting Sales Force Training Matrices• Equipping Sales Force Reps and Remote Reps with Selling Skills and FFL with Coaching SkillsDigital Call Centers Management • Heading 3 Digital Call Centers in Pakistan, Egypt, and Turkey Show less

  • MEA BU Expert Intelligence & Field Operations Manager

    Nov 2024 - now

  • Sales Force Excellence and Capability Manager Middle East and Africa MEA at Haleon

    Jul 2022 - Nov 2024