Lars Myrup

Experience

• 

  Bang & Olufsen

  Aug 1984 - Jan 1991

  - Advised the Saudi owner on business strategy and business relationships with overseas companies.- Responsible for managing both project sales and day-to-day retail operation of 2 flagship stores in Jeddah and Riyadh respectively.- Led a team of 15 staff members of various European, Middle Eastern and Asian nationalities.- Steered the business through the first Gulf Crisis.- Performed product presentations for members of the Royal family in their residences- The top business families in the Kingdom were among the key customers. Experienced in negotiation directly with the family members as well as their trusted staff.- Gained an insight and understanding of the Saudi culture, during my 2 years stay. Show less

  • General Manager

    Jan 1989 - Jan 1991

  • Bang & Olufsen GmbH. Executive Assistant to the Managing Director

    Aug 1987 - Dec 1989

  • Bang & Olufsen A/S, Management Trainee, Global Head Quarter, Denmark

    Aug 1984 - Jul 1987
• 

  British Petroleum Denmark

  May 1991 - Nov 1994

  Business Analyst

  Prepared executive decision support for the group management in Denmark

• 

  Coloplast

  Jul 1995 - Jan 1997

  Business Analyst
• 

  Bang & Olufsen Asia Pte Ltd

  Feb 1997 - Jan 2012

  The overall regional responsibility covering the Asian region incl. China, Japan, Korea, India and Australia Achievements and milestones:- Led first market entry into China, building and managing the brand and Go-to-market model from the ground up.- Initiated and executed the acquisition of the Bang & Olufsen Australian retail network from the partner, fully restructured it and integrating the direct retail operation into the corporate business structure.- Day-to-day retail management of the 16 direct owned and operated stores in Australia/NZ- Instrumental in the acquisition of the Bang & Olufsen retail operation in Hong Kong, as part of the Greater China entry strategy- Building and leading several multi-cultural organisations and remote teams across APAC. - Redefined the go-to-market model for Bang & Olufsen in South East Asia- Working with direct owned and operated retail stores, partner operated retail stores, SiS in department stores as well as multi-brand stores.- Established the regional head office for Bang & Olufsen's businesses in Asia in Singapore. Show less

  • Managing Director, APAC

    Feb 2003 - Jan 2012

  • President, Japan

    Nov 1999 - Jan 2003

  • Area Manager, Japan & South Korea

    Feb 1997 - Oct 1999
• 

  VL - The Danish Management Society

  Mar 2010 - Dec 2011

  Member

  The Danish Management Society (VL) comprises top executives from Denmark’s business community. Our objects clause is worded as it was articulated by the founders of the Society on 8 April 1965:VL is committed to fostering and encouraging knowledge and understanding of modern leadership. Accordingly, VL aims to contribute to the financial success, social progress and general improvement of the conditions of our society.

• 

  Advisory roles and management consulting roles.

  Feb 2012 - Jul 2016

  Senior Retail Executive

  Supporting European brands in establishing or accelerating their business in the APAC region. Based on 25 years of leadership experience and an extensive network, I advised and assisted the board or executive management on individual market entry or regional strategy reviews, primarily within the premium brand sector.

• 

  Stokke

  Apr 2016 - Oct 2022

  On a journey, together with great teams, to make STOKKE the most relevant and trusted premium baby brand.Member of the 6 person global STOKKE executive team.

  • Senior Vice President Stokke, GM APAC Region

    Mar 2020 - Oct 2022

  • Managing Director, APAC

    Mar 2018 - Feb 2020

  • Commercial Director, APAC

    Apr 2016 - Feb 2018
• 

  DCCC - Danish Chamber of Commerce in China

  Apr 2020 - Mar 2023

  Board Member

  DCCC is a non-profit organization consisting of shoestring businesses to MNCs, individual and student members. Its aim is to provide networking and knowledge sharing opportunities for Danes and other nationalities relevant to Denmark and China.

• 

  BLANCO

  Mar 2023 - now

  Managing Director APAC