Cody Petersen

Experience

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  UCLA Health

  Nov 2013 - Aug 2016

  ACO Specialist

  → Accountable Care Organization (ACO) Specialist optimizing workflows between UCLA clinics and insurance companies.

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  CDP Productions

  Jan 2016 - now

  Freelance Event Manager

  Owner / Producer orchestrating successful execution of cutting edge events across music, art and tech sectors. Manage budgeting and procurement of venues, staff, vendors and technical equipment. Stage manage live events.Current:→ Spotlight by Semrush, Amsterdam: Directing event operations and project management for 1,500-attendee digital marketing conference featuring expert keynotes, workshops, and networking.Previous:→ Ableton Loop Summit, Los Angeles: Oversaw venue event operations for Ableton product demonstration and community building conference bringing together over 3000 music makers.→ Silent Green Kulturquartier, Berlin: Managed 1,000-seat and 300-seat venues for ticketed concert and art events.→ CTM Festival, Berlin: Handled stage management for ticketed multi-venue Experimental Music and Arts festival with 22,000 attendees.→ Berlin Atonal, Berlin: Supported event production and technical setup for ticketed Sonic and Visual Arts Festival.→ TOA (Tech Open Air), Berlin: Ran stage management for Europe’s largest Interdisciplinary Technology festival with 15,000 attendees. Show less

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  Ableton

  Nov 2019 - May 2024

  → Produced live stream video content featuring music maker experts and moderators. Created editorial calendar with weekly topics, identified and secured guest speakers, and developed run-of-show plans for one-hour events. → Managed Discord community associated with live content streams to engage Ableton customers and prospects.→ Led competitive analysis of leading product and music maker online communities. Identified audience growth and engagement drivers. → Deployed market best practices to expand Ableton online community by 2x over a six month period. Show less

  • Content Marketing & Community Manager

    Mar 2023 - May 2024

  • Project Manager, Ableton Loop Events

    Oct 2021 - Mar 2023

  • Bookings & Logistics Manager, Ableton Loop Summit

    Nov 2019 - Oct 2021
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  Semrush

  May 2024 - now

  Project Manager, Global Events

  → Oversee end-to-end event operations, including ticketing, registration, vendor management and staff planning.→ Manage travel, communications and logistics with hundreds of industry experts and business leaders for various conference session formats. Supervise on-site hospitality while ensuring adherence to detailed program schedules.→ Implement and operate event management software tools to organize programming and content. Develop seamless customer journeys to improve overall attendee experience through entirety of the event life cycle.→ Lead customer service team through management of help desk support communications and internal reporting.→ Conduct audience research in line with business development strategy to drive audience growth and partnership opportunities. Show less