Sydney Rodgers

Experience

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  United Negro College Fund

  Jul 2014 - Aug 2014

  Summer Intern

  Coordinated student scholarship recipient photo-shootAssisted in planning for annual scholarship dinnerDeveloped website layout for organization Directed outgoing and incoming call to UNCF St. Louis Office

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  Public Relations Student Society of America (PRSSA)

  Mar 2016 - May 2018

  Assistant Vice President of Communitcation for PRSSA-Southeast

  Released news of chapter events and activities.Attended 2 national conferences and 2 regional conferences.Awarded 2017 PRSSA Ofield Dukes Multicultural Student Award.Manged twitter, facebook and website for Southeast chapter.Communicated plans and duties of Executive Board to general members.Assisted in updating organization's website.

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  Allied Integrated Marketing

  Jun 2016 - Aug 2016

  Disney Productions Intern

  Coordinated outreach templates to local businesses.Sent pitch letters to attract audience for film screenings.Track circulation of promotional material.Distributed promotional items at public events.Created pitches with marketing content.

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  Mekky Media Relations, Inc.

  Jun 2017 - Aug 2017

  Time Zone One Intern

  Navigated Cision software.Tracked media coverage for various clients.Constructed social media content calendars.Composed spreadsheets for media contacts.

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  Southeast Arrow

  Jul 2017 - May 2018

  Southeast Arrow Marketing Manager

  Developed, implemented, and executed strategic marketing plans for the Arrow newspaper alongside multi-media advertising manager of Rust Communications. Design house ads and commercial ads for Arrow App Sweepstakes, #WhatsUpSEMO and Shoeboxes of Caring. Create and distribute promotional material for Arrow App Sweepstakes. Coordinated Shoeboxes of Caring charity event for local foster children to receive shoeboxes full of toys for Christmas 2017.Provided 250 shoe boxes for foster children through Shoeboxes of Caring event. Established relationship between promotional content and editorial content.Acted as liaison for promotional events held on our behalf with the university. Maintained communication with university officials, on-campus organizations and publishers. Show less

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  Burson-Marsteller

  Jun 2018 - Aug 2018

  HBSI - Brand Marketing Intern

  Burson-Marsteller is a leading global public relations and strategic communications firm. The firm ranks top among creative agencies and provides services to clients including multinational corporations and government entities. Responsibilities:- Pitched local and national media to gain earned media placements for Special Olympics 50th Anniversary and Bank of America.- Updated and maintained ongoing media lists geared toward specific assignments and events (CisiconPoint and MuchRack Training).- Developed media placement spreadsheets to track all earned, owned and paid media for clients. - Tracked and monitored 445 stories for Special Olympics 50th Anniversary. - Assist in writing/editing press releases, media adversaries, event descriptions, influencer program descriptions, and more.- Coordinated 'run of show' layouts for Special Olympics 50th Anniversary. - Researched markets/influencers to identify opportunities for various clients. - Coordinated administrative staff meetings within practice.- Prepare presentation decks and RFPs. - Assisted in reputation management and crisis communication implementation. - Mastered the art of managing up throughout company. - Attended Emergenetics training geared toward production of greater creativity and team dynamic. Show less

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  Weber Shandwick

  Sept 2018 - Oct 2021

  Managed influencer relations campaigns, including plan development, vetting, partnering with influencer networks, contracting, creation of creative briefs and content direction. Supported clients on day-to-day activities including monitoring, reporting and creating recap decksImplemented media strategies for earned outreach around various launches, brand activations and campaigns.Executed four influencer marketing campaigns for clients worth more than $900K+ includingvetting, contracting, content brief creation and creative direction. Show less Secured local broadcast media coverage for various clients. Assisted in hosting influencers/media personalities for the client's events. Owned media trackers to assist in documenting broadcast, print, online and social coverage hits (Trained on Trendkite, SimilarWeb and TV Eyes software). Assisted in recommending potential influencer partnerships and influencer description programs. Pitched local and national media to gain media coverage for clients. Vetted potential influencers for national campaigns and earned media opportunities. Show less

  • Senior Associate

    Aug 2021 - Oct 2021

  • Associate

    Nov 2020 - Aug 2021

  • Junior Associate

    Feb 2019 - Nov 2020

  • Consumer Marketing Intern

    Sept 2018 - Feb 2019
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  FleishmanHillard

  Oct 2021 - Apr 2023

  Senior Account Executive

  Oversaw junior-level staff for media outreach on a $13.4 billion global technology account.Assisted in media strategy for top-tier brands such as Anheuser-Busch, Emerson, Herradura, Bass Pro and more.Executed influencer marketing campaign with a budget of $175K for the largest car rental company in the U.S.Served as a media strategy lead on client media reports for the world's largest franchisor of retail shipping, postal, print and business service.

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  Keurig Dr Pepper Inc.

  Jun 2024 - Aug 2024

  MBA Marketing Intern

  •Led a comprehensive assessment to determine the feasibility of a celebrity partnership for Core's 2026 brand strategy.•Conducted in-depth analysis of Core's brand positioning, competitive landscape, and beverage industry celebrity endorsement trends.•Developed robust criteria for celebrity partner selection aligned with Core's brand identity and strategic goals.•Designed a measurable framework to evaluate the success of a potential celebrity partnership based on key performance indicators (KPIs). Show less