Dave Cook MBA, FCMI CMgr, Cert.Ed

Experience

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  Trimwise health & fitness

  Jan 2003 - Jan 2005

  Personal Trainer

  Level 3 PTGroup exercise teacher in spin / body pump / circuitsSport specialistExercise rehab specialistDiet and nutrition expert

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  Avalon Health & Fitness

  Jan 2005 - Jan 2007

  Assistant Manager

  Senior PT @ Assistant Manager.Specialist Sports Rehab PT woking with 80% core membership base needing sports rehab attention and support. Exercise Referalist and weight manangement consultant.Assistant management included marketing, team development, communication and general operational duties.

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  Weston college

  Apr 2007 - Dec 2011

  Lecturer

  Sports & Activities Co-ordinator: Main roles included student engagement / planning and development of the colleges Enrichment provision / event promotion / strategic planning / funding bids / budget management / team management / project analysis.Director of Rugby: Head coach of Weston Colleges 1st XV, leading, development and improving the rugby provision for the college including player engagement and networking within the community.Lecturer in Sports and Public Services: Lead tutor on CYQ Lv2 Fitness Instruction, module tutor for sports diploma level 3 and public services level 3. Extensive experience working with learners aged 14-adult of mixed abilities. Ofsted graded 1 in all business support and lecturing positions @ Weston College 2009-2011. Show less

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  Fitness First

  Dec 2011 - Aug 2013

  General Manager @ Fitness First Cardiff

  General management of day to day opps, people management, training, learning and development. An eye for detail, operating with excellence and with very high standards and expectations. Customer service, retention, sales and commercial management form a large part of my role including networking and business development.Following a large business portfolio overview in 2013, I was able to successfully manage the transfer of the business while retaining all staff, growing net member movement and maintaining a positive Ebitda bottom line. Show less

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  Fitness First Exeter

  Aug 2013 - Nov 2015

  General Manager

  Similar kpi responsibilities to Fitness First Cardiff however on a larger scale. LFL sales, retention, PT Revenue, Retail and concessions revenue growth throughout 2013-present resulting in LFL EBITDA progression and moving the membership base forward by 212 members during 2014/15 financial year. Best Companies EEP club specific growth from 1star to 2stars in 12mths.Full focus on people, profile, product, price and processes (commercial management) along with driving exceptional operational standards with the member in mind.£11k positive vs budget Ebitda (2014/15, £20k LFL 2014/15 Ebitda growth) through sales development and improving the clubs retention proposition, while in turn growing a solid and consistent PT team and core staff team to deliver our core products and ensure member service is maximised.A strong desire to bring energy, passion and fun to all I do, allows me to deliver the results to the business as well as ensuring our members stay in the centre of everything we do,Since November 2014 - Regional PT Product Champion, driving the central regions PT Product and key revenue lines. Supporting Health & Fitness Manager and fellow General Managers in recruiting, integrating and retaining top PT talent to build a self employed business within clubs. PT certification development and delivery to a diverse range of new and experience PTs and growing LFL PT revenue via the region to date. All achieved through communication strategies supporting the National PT manager and other stakeholders. Raise The Bar regional champion - involved in the development, execution and review of rebranding the business and people cultures throughout 2014. Multisite training delivery to an array of team player from seniour managers to front line team. Show less

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  Fitness First Cheltenham

  Nov 2015 - Mar 2017

  General Manager

  Following two successful 2013-15 financial years in Exeter new opportunities lead on to Fitness First Cheltenham.A tier 5 club and wet side facility brings new challenges and further growth. A big focus to drive P&L revenue lines and grow a successful team to inspire members to train.2015/16 financial year resulted in a net membership growth of 387 members, taking the club from negative EBITDA to positive and consistent 5 figure monthly EBITDA. Significant improvement across all facets of the business including business compliance (H&S), people development, cost control, retention and member/fitness experience as well as all performance KPI's.Strategic planning taking the facility through Cap Ex investment and infrastructural change. Show less

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  Hollywood Bowl Group Plc

  Mar 2017 - Oct 2017

  General Manager

  General Manager of Bristol Longwell Green.Moved Ebitda from LFL minus 14.5% to 2% LFL growth in 6mths.Significant cost control within Centre, improved operations and team engagement levels.Customer experience and service standards moved by 16.35% from ave 77.6% to 93.95% ave (using market force surveying) across a 6mth period with NPS shifting to the good by 9.3% in 2 quarters.Company compliance audits improved significantly across the business moving from non compliant to over achieving in CAR audit, HR Audit, FMR and F&B Audit.Positioned the team and centre for the new financial year and Cap Ex investment (scheduled for 2018).Developed skills and knowledge in F&B, gained a personal license qualification, experienced a vast and wide array of the leisure sector including amusements, F&B, Marketing, Data Capture and E-commerce, enhanced customer experience profiling and people development. Show less

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  Futura learning partnership

  Oct 2017 - now

  Commercial Director

  Commercial Director leading all commercial entity within a large trust of schools within South West England. Responsible for Sport Centre functions, catering, childcare, school games organisation, bid writing, new business generation and organisation growth strategy.

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  WMAT TRADING LTD

  Oct 2017 - now

  Multi Site Business Manager

  Multi site senior manager within Wellsway Multi Academy Trust leading all strategic and commercial aspects of the business.Developing commercial strategy, policy and processes for duel use sports centres, letting and commercial services set within 10 (soon to be 14) schools of the Wellsway Academy Trust. Driving EBITDA via evaluation of cost lines while demonstrating clear objectives to drive revenue lines, boost membership growth and enhance usage across all facilities.Development of marketing strategies, website design and end to end customer experience strategy. Networking with community links, NGB’s and CSP’sProcurement of business solutions and process to enhance efficiencies and secure ROI. Show less

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  Wellsway Multi Academy Trust (Trading Co.Ltd)

  Sept 2020 - now

  Commercial Director