Imranali K.

Experience

• 

  Kantar

  Feb 2014 - now

  -> Seasoned data strategist with a proven track record in driving transformative results for leading organizations. Expertise in leveraging advanced analytics to optimize marketing performance, enhance ROI, and empower C-suite executives with actionable insights. -> Collaborates with senior leadership to develop and execute data-driven marketing strategies that align with business goals. -> Drives measurable business growth by fostering a data-driven culture and optimizing marketing efficiency. Show less Strengthening Advanced Analytics practice for Consumer Insights and Analytics division.Key Role:• Widen the analytical offers and increase penetration of marketing science offers to existing clients.• Extend research and analytics insights support to teams to improve business decisions.• Analyze client’s business requirements and processes through document analysis, interviews, workshops, and workflow analysis.• Coaching and developing team members through constructive feedback to identify areas of strength, and areas for improvement.• Proactively managed important and time sensitive projects across different geographies.• Collaboratively worked with other teams and team members involved to produce final report for delivery after integration.• Executed projects across categories like Travel, FMCG, Auto, Telecom, Beverages, Commodities, Electronics, Finance etc. Show less • Responsible for Collaborating with clients to make objective customer-focused and data-driven decisions by providing analytical insight, actionable data and recommendations. • Serve as domain expert on marketing analytics, measurement science and data related queries. • Execute projects across a broad array of subjects Machine Learning : Predictive Modeling (Linear & Logistic), Structural Equation Modeling, Clustering – Hierarchical & K-Means, Dimension Reduction - Factor Analysis to focused on Marketing Measurement marketing and customer intelligence project and analytics support and serving in a consultant role while interacting with stakeholders from different business functions. • Develops analytic story and visual presentation strategies to ensure data is conveyed in eloquent and interpretive formats for all audience levels of the organisation. • Fluent in several disciplines such as understand business requirements, design measurement build, and deliver end to end predictive analytics products to optimize future decisions with internal business stakeholders. • Identifies data driven insights and actionable recommendations to influence marketing decisions by effectively communicating modeling concepts and results across functional groups. • Analyses structured and unstructured data from several internal and external sources to identify meaningful insight from the data. • Coaches, mentors and influences the team to accomplish marketing analytics goals/deliverable's. Show less Analyzed and understood structure of brand perception in the area Telecommunication, FMCG, Automobiles, Ecommerce and Apparels using structural equation modeling.Understood impact of advertisement in driving Sales/Recall for the brand and how competition is impacting Sales/Recall of the brand for Cosmetic brand using market mix modeling.Integrate knowledge of Kantar Millward Brown tools, philosophies and techniques and apply these to the design, analysis and interpretation of research projects to deliver meaningful insights. Generated actions based insights post analyzing data and create presentation for the client.Coach and develop team members through constructive feedback to identify areas of strength, and areas for improvement. Show less

  • Senior Consultant, Marketing Effectiveness

    Oct 2024 - now

  • Consultant, Analytics Practice

    May 2022 - Oct 2024

  • Consultant, Marketing Science

    Apr 2019 - May 2022

  • Associate Consultant, Marketing Science

    Nov 2017 - Mar 2019

  • Senior Analyst, Marketing Science

    May 2016 - Oct 2017

  • Analyst, Marketing Science

    May 2015 - Apr 2016

  • Associate Analyst, Marketing Science

    Feb 2014 - Apr 2015