Tai Herndon

Experience

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  Qdoba Restaurant Corporation

  Aug 2010 - Jan 2011

  Marketing Intern

  Managed a marketing team, implemented marketing plans, executed marketing strategies, met goals through coupon redemption, increased store traffic by 11% for "Late Night" hours

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  Actors Theatre of Louisville

  May 2011 - Aug 2011

  Public Relations Intern

  Wrote and published press releases, negotiated with local media, assisted with social media marketing, worked with corporate software (Vocus, Patronmail), developed PR plans and campaigns, sent listings to publications, generated complete institutional press kit, contributed to event planning, contributed ideas to radio sales and marketing efforts, print media development

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  Liberty Mutual Insurance

  Jul 2013 - Dec 2015

  Underwriting Assistant

  Ensure business insurance policies are issued with appropriate coverages, process changes accurately and within deadlines, communicate as needed with agents to obtain information to complete transactions, contribute to effective marketing of company products, handle processing of reports, inspections, billing etc.

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  Guidance Financial

  Jan 2016 - Jul 2016

  Marketing Coordinator

  • Managed and increased clientele through marketing, event planning and public relations campaigns• Managed business brand via external seminars, tradeshows, speaking opportunities.• Coordinated client events & increased new clientele by 5% weekly• Maintained client database of over 2000 clients, used marketing & demographic research to appeal to various client groups• Created communication content for events• Managed social media campaigns to increase client engagement & acquire exposure to new clients• Monitored social media engagement through marketing software; increased engagement by 18% overtime• Designed all marketing materials via Vectr & Microsoft Expression• Attended events, coordinated details related to the proper display and design of event, speeches and presentation for executive financial advisor• Developed strategic communications plans and presentations to promote and advance organizational initiatives, goals and priorities Show less

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  Fox and Hound English Pub

  Aug 2016 - Mar 2017

  Event Coordinator

  • Managed event sales and large party coordination to increase restaurant revenue through cold-calling, sales, communication strategies, event marketing• Initiated B2B sales for event packages through negotiations, business partnerships and marketing techniques• Increased event sales more than 15% within the first 2 weeks of employment• Managed & delegated a group of servers for booked company events• Designed marketing materials & communication pieces for committed business events• Attended events, coordinated details related to the proper display and design of event Show less

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  GEICO

  Oct 2017 - Mar 2022

  Regional Public Affairs Coordinator

  • Create strategic marketing plans for various internal campaigns• Identify and new promotion opportunities to promote and represent the organization through internal and external communication• Manage philanthropic budget and employee expense budget• Negotiate partnerships with external stakeholder to increase brand visibility within community• Represent brand through public customer-facing presentations such as appearances, media quote and other customer engagements• Increased associate annual giving by 48% through fundraising, communication strategies & events• Coordinate detailed event marketing at tradeshows, conferences, festivals and internal company events• Manage & increase employee engagement by 35% through internal marketing communications, events, contests, fundraising, incentives, campaigns etc.• Partner with internal stakeholders to brainstorm and execute employee engagement campaigns and identify ways to continue to increase impact and advocacy within the community• Edit & create external communication such as whitepapers, flyers, brochures, announcements, newsletters, data sheets etc. for executive officers or mass office consumption• Supervise 10-20 employees to ensure all philanthropic and employee engagement goals were being met; perform communications training• Content creation via various channels for social media, external organizations & employee audience• Manage relationships with business partners, non-profits, community stakeholders & media to ensure proper branding & company appearance.• Lead project management for annual giving campaigns, fundraising campaigns Show less

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  Ivanti

  Feb 2022 - now

  Sr. Engagement Marketing Manager

  As an Engagement Marketing Manager I handle internal and corporate mass communication as well as employee engagement initiatives. My tasks include creating company newsletters, intranet articles and other email communications as needed on a departmental or company-wide basis. My goal is to improve company culture through creating and managing employee engagement activities and building awareness of employer brand, vision and company news. I work in collaboration with various departments to ensure messaging, communications channels and branding are in line to improve employee awareness. Show less