Martina Logoluso

Experience

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  BSI Bocconi - Build Sustainable Innovation

  Sept 2020 - Oct 2023

  Member of Digital Division
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  Intesa Sanpaolo

  Oct 2021 - Feb 2022

  Coordination Sales & Marketing Enterprises Intern
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  ManoMano

  Nov 2022 - Oct 2023

  Create, implement and monitor ManoMano promotional operations for the Italian platform.Participate in the Proposal Building: Determine categories, brands and products to promote based on the analysis of key metrics and trends. Work with internal teams to ensure the success of the operation (Marketing, Acquisition and Communication).Implement Operations: Coordinate the retroplanning, create the brief for the creative assets in collaboration with the Marketing team and communicate with our partners to ensure these assets fit their expectations and campaign objectives.Monitor Results: Conduct in-depth analysis to identify growth opportunities & monitor results of the operation’s KPIs and propose an action plan accordingly.Meet the Deadline: Make sure all stakeholders deliver on time for the campaign launch.Improve Processes: with accelerated growth comes additional complexity and a need to adapt and review processes, be in charge of improving processes continuously to make teams work together in the best possible way.Provide Recommendations: Provide meaningful insights and bring actionable recommendations for next operations to continuously increase performance. Show less

  • Business developer Sustainability

    Apr 2023 - Oct 2023

  • Account & Promotion Coordinator

    Nov 2022 - Oct 2023
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  Deloitte

  Jan 2024 - now

  Technology & Project Specialist