Ebele Nweje

Experience

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  Nerdjoint Digital Agency

  Aug 2017 - Aug 2022

  Freelance Content writer

  This job is dear to me because it introduced me to remote content writing and helped me turn my hobby into a career. It provided me with the springboard I needed to launch my writing career as a freelancer, learning the ropes, gathering experience. I began by crafting and delivering well-researched, highly engaging articles and converting copies whilst meeting deadlines. I was thrilled to see that previous clients consistently requested specifically for my services.I grew to coordinate an international team of six creators and content managers while managing documentation to ensure the accuracy and clarity of content. I also deftly revised sales copies that contributed to an increase in sales for clients.By the time I left Nerdjoint. I had worked successfully with numerous clients from diverse industries and collaborated with lots of web developers, and teams on required SEO implementation to keep clients compliant with the latest Google algorithms. I was able to improve the Google rankings of clients' websites on specific keywords as well as boost sales and engagement. Show less

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  Paxs Pharmacy

  Sept 2020 - Oct 2022

  Digital Media Executive

  - Maintained and updated Facebook, Twitter, and Google My Business accounts; Generated content calendar and devised ways to increase fan engagement resulting in 2000+ new followers, and driving increased referral traffic to the corporate website.- Implemented inbound marketing techniques, including blogging and article writing, contributing to a 15% growth in referral traffic to the corporate website.- Tracked key metrics such as website traffic, audience engagement, and search engine ranking to measure the effectiveness of content strategies and presented project reports to stakeholders, highlighting successes and areas for improvement.- Increased engagement and monthly organic website traffic by 30% using inbound marketing techniques like blogging, article writing, and creating hubs on social media sites. Show less

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  SOLLOH

  Sept 2022 - Apr 2023

  Content Strategist/Writer

  You know what I loved about this job? It is the one job that gave me the greatest challenge and in so doing, offered me unending room for growth. I collaborated with a cross-functional and multi-talented team of business managers, content creators, designers, web developers, and SEO specialists from across the globe. It was a great experience and a learning curve for me, working with clients from diverse cultures, backgrounds, and brands. As the content strategist and writer on the team, I conducted audience research for clients to help us have a better grasp of the target audience.I designed a pragmatic content calendar for clients to ensure that we stick to the content goals, tone, and style. This helped us plan and schedule content for brands across their different platforms.I wrote hundreds of high-quality SEO content for B2B and B2C brands. What I loved most here was developing content in various formats such as carousels, infographics, and videos. Then, sometimes repurposing them to suit different platforms. This method resonated with the different audiences and helped achieve business objectives. Clients recorded tremendous increases in brand visibility, lead/patient acquisition, and revenue generation. That was quite fulfilling.Another fun part of this experience was conducting research and competitor analysis to inform content strategy, drive business growth, and increase returning customers.All of this bore amazing fruits because I kept track through content measurement and analysis. I monitored content performance and evaluated its success using metrics, audience feedback, and business goals. This helped us to refine our strategies where needed. Show less

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  The Wealthy Place

  Dec 2023 - Nov 2024

  Digital Content Writer/Manager

  My boss needed a content writer to produce website and social media content. Turned out that what she needed was more than a content writer.When I stepped in, I started by auditing and analyzing the competitors, website, and social media platforms. Then, armed with a strong understanding of data on the user journey, competitors, and what was lacking, I devised an improvement plan: a content strategy and a content calendar. After that, my team and I began the implementation, creating relevant content accordingly. We produced 5-7 pieces of content weekly using SEO keywords drawn from Google Analytics/Ubbersuggest and posted through the company's CMS and SM. It was amazing to see higher traffic to the website and a surge in engagement across all the channels. Of course, our CTAs ensured an increase in sales.Managing a project of that scope required a coordinated stakeholder engagement, ensuring clear communication and project alignment. The goal was to reduce project delays.I particularly liked that we were able to streamline workflows and task management using Jira and Trello. The result was an increase in team productivity. Show less