Arum Minna

Experience

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  Jawapos Group

  Sept 2018 - Feb 2020

  Account Executive

  - Built and maintained relationships with clients, serving as the primary point of contact for all media-related activities.- Assisted in developing media plans and proposals for clients, incorporating research and target audience insights.- Collaborated with internal teams to execute media campaigns and ensure seamless implementation.- Conducted media buying and negotiation activities, optimizing placements and securing added value opportunities.

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  Sendok Sumpit Group

  Feb 2020 - Feb 2021

  Copy Writer

  Sendok Sumpit Group (SSG) is largest F&B group in Jogjakarta. There are various brand under SSG like, Hakata Ikkousha, The Duck King, Seorare, XO Suki, and more.- Created compelling copy for social media posts, advertisements, and campaigns.- Collaborated with design and marketing teams to ensure consistency in messaging and visual elements.- Conducted research on industry trends, target audience, and competitor analysis to inform content strategy.- Monitored social media channels and engaged with followers, responding to comments and inquiries.- Managed content calendars and ensured timely and consistent content delivery. Show less

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  Niagahoster - Web Hosting Unlimited Indonesia

  Feb 2021 - Jul 2023

  Social Media Content Writer

  Niagahoster is leading web hosting company in Indonesia under Hostinger International. - Developed and executed social media strategies to increase brand awareness and drive engagement.- Managed social media accounts across various platforms, ensuring consistent brand messaging and voice.- Created compelling content for various social media platforms, including written posts, images, videos, and infographics.- Conducted market research and competitor analysis to identify opportunities for growth.- Collaborated with cross-functional teams to align social media efforts with overall marketing objectives.- Stayed up-to-date with emerging social media trends and implemented new strategies accordingly.- Utilized social media management tools to schedule posts, monitor conversations, and analyze data. Show less

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  Numee Beauty

  Sept 2021 - Dec 2021

  Social Media Officer

  Developed and executed comprehensive social media strategies to drive brand visibility and engagement.Created engaging and compelling content, including written posts, images, videos, and infographics.

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  Thinkerbold | Creative Lab

  Oct 2023 - Jan 2024

  Social Media Executive

  - Managed social media accounts for 2 clients across industries- Developed and executed customized social media strategies that aligned with each client's brand identity and marketing objectives.- Created, curated, and scheduled content across various social media platforms, including Facebook, Instagram, and TikTok.- Planned and executed social media activation.- Monitored social media trends, competitor activities, and audience behaviors to inform and adjust strategies as needed.- Tracked and analyzed social media metrics and KPIs, providing clients with detailed reports and actionable insights to optimize future campaigns.- Assisted in client pitches and presentations, showcasing the value of social media strategies and campaign results. Show less

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  Entrance

  Dec 2023 - Jul 2025

  Social Media Manager

  - Led a team of social media, overseeing the execution of social media strategies for clients in various industries.- Developed and implemented comprehensive social media strategies.- Directed content creation efforts, ensuring all social media content was on-brand, creative, and optimized for engagement and reach.- Provided clients with regular performance reports, offering data-driven insights and strategic recommendations for improvement.- Monitored industry trends and competitor activity. Show less