Ayush Shukla

Experience

• 

  CARS24

  Jan 2020 - Apr 2020

  Digital Marketing Intern
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  Juntrax Solutions

  Aug 2020 - Nov 2021

  Key Responsibilities and Achievements • Built the company’s online presence from the ground up. • Achieved 0 to 1 million organic impressions in 8 months. • Generated organic B2B leads through website, LinkedIn, Quora, and local listings. • Managed social media marketing (SMM), search engine marketing (SEM), and email marketing campaigns. • Oversaw site health, web analytics, conversion rate optimization (CRO), and reporting. • Developed a B2B content marketing strategy. • Managed a team of content writers and graphic designers. Show less

  • Digital Marketing Strategist

    Mar 2021 - Nov 2021

  • Digital Marketing Consultant

    Aug 2020 - Mar 2021
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  Dainik Jagran INEXT

  Nov 2021 - Feb 2023

  Assistant Manager - Digital Marketing and Brand Development

  Achievement and Contributions:• Managed the brand’s online web and social media presence. • Reduced Average CPV from Rs. 1.2 to 0.43 and Average CPM from Rs. 85 to 15.27 through performance marketing campaigns. • Designed and implemented 360-degree digital media plans for brand campaigns, IPs, and CLAs. • Developed digital content marketing and funnel strategies. • Improved ROI via A/B testing and Conversion Rate Optimization (CRO). • Handled influencer marketing campaigns for IPs and CLAs. • Managed on-page and technical SEO for the website. • Monitored site health, analytics, CRO, and reporting. • Generated and nurtured B2C and B2B leads. • Coordinated with BTL, editorial, and IT teams. • Collaborated with in-house and external teams of developers, graphic designers, and content writers. Show less

• 

  Bajaj Finserv

  Mar 2023 - now

  Achievements and Contributions • Leveraged ARU, App, and Web channels for lead generation. • Increased Push Notifications CTR from 0.50% to 1.48% (196% growth). • Boosted SMS Campaigns CTR from 0.20% to 0.42% (110% growth). • Enhanced SMS Attribution from 0.021% to 0.026% (24% growth). • Increased Cashback Applications from 11% to 17% (55% growth). • Spearheaded improvement in Funnel Ratios. • Developed Digital Marketing Strategies and Budget Planning. • Leveraged Digital Marketing to enhance the contribution of Marketing Channels in the overall Funnel. • Created and revamped logic for Contribution and Attribution. • Implemented UI/UX changes in the customer journey for better Conversion Rate Optimization (CRO). • Enhanced customer journey for improved conversion rates. • Managed stakeholders and team effectively. • Conducted A/B Testing across various scenarios to achieve better results. • Created new segments for improved conversion. Show less

  • Deputy Unit Manager - Performance Marketing | COE - ARU (Acquisition Retention Unit)

    Sept 2024 - now

  • Manager - Performance Marketing | COE - ARU (Acquisition Retention Unit)

    Mar 2023 - Aug 2024