Hong Jowell

Experience

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  DBS Vickers Securities

  Apr 2012 - Sept 2012

  Marketing Intern

  • Daily media monitoring duties for online and offline media in English and Mandarin• Designing of Email Direct Mailers for staff on internal events, notices on the move of location, and internal monthly newsletters• Construct online gifs to be placed on DBS Vickers main website on move of location and DBS Ibanking token FAQ• Maintain logistics sheet regarding gift souvenirs for clients monthly• Planning of department bonding events (DBS prawning day, staff movie night)• Assisted in planning of corporate events (DBS Vickers Market Update Seminar 2012, POSB Passion Run 2012)• Filming and post-production of department video for internal creative video competition organised by HR department Show less

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  Montblanc

  Sept 2013 - Jan 2014

  Sales Support Associate

  • After-sales support duties in communicating with customers regarding reparation, exchange and engraving services.• Daily stock take and communication for replenishing of required logistics• Arrange for delivery of reserved stock and communication with other outlets• Cater and respond to inquiries of customers via telephone, e-mail and face-to-face• Preparation of products for orders fulfilment from corporate companies during Christmas week

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  Poetree Creations Pte Ltd

  Feb 2015 - Jan 2016

  Sales Associate

  Poetree Creations Pte Ltd is Southeast Asia's exclusive distributor for Une Olive en Provence personal and skincare products. They are also a curator of scents and retailer of artisanal home fragrances created by Singaporean master perfumer Martin Koh.• Personally product trained by master perfumer, Martin Koh, about SG50 Garden City Home Fragrance Collection.

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  Shiseido

  Jul 2016 - Oct 2018

  Shiseido Singapore, Cosmetics & Personal Care Division (C&PC)• Conceptualize trade plans, new launches and promotional activities to align with company's marketing direction• Key point of contact with retailers in multiple channels for monthly promotional activities and co-advertising discussions/ space negotiation plans• Engage creative agencies to create content for online marketing campaigns on social media platforms• Work closely with creative agencies and in-house visual merchandiser to produce in-store displays in different retail channels• Handle sponsorships and events to drive awareness and growth for the brands • Monthly media monitoring and competitor tracking to analyse and identify (new) trends and patterns in the industry Show less

  • Brand Executive (Marketing)

    Jul 2017 - Oct 2018

  • Marketing Officer

    Jul 2016 - Jul 2017
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  ASPIAL CORPORATION LIMITED

  Oct 2018 - Dec 2019

  Marketing Executive

  Brand Marketing for Goldheart Jewelry Pte Ltd• Provide creative theme, execution and 360 marketing plans for campaign launches to strengthen the Brand identity of Goldheart in Bridal and Gold segment and drive footfall to stores• Plan, create and conceptualize creative content for social media engagement framework with agencies, photographers and videographers• Experienced in projects involving celebrity personalities including Goldheart’s ambassador Rebecca Lim, Mediacorp’s Jean Danker and Dennis Chew, and Noontalk Media’s artistes Dasmond Koh, Zong Zijie and Angel Lim• In charge of liaising with Sanrio HQ representatives in Hong Kong for all projects related to Sanrio Co. Ltd for business needs• Event-planning for small and big scale campaigns - media invitations, link up with potential partners & liaise with vendors for set-up• Prepare monthly forecast, processing of invoices and POs, reconciliation of media reports to ensure billing accuracy Show less

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  Sony Electronics

  Mar 2020 - Apr 2024

  Product Marketer

  Product marketer for Sony Alpha Interchangeable-Lens Camera Lenses Category• Drive market share growth and profitability in Singapore market by overseeing marketing promotions and strategies across various business channels • Manage product life cycle for new launches in terms of timing, pricing and brand positioning in Singapore to target localised audience• Plan marketing campaigns, workshops and events from conceptualization to execution to achieve ROI• Responsible for monthly sales budgeting, forecasting and inventory management• Work closely with external agencies, photographers, videographers and content creators to develop effective brand materials for local markets’ online and offline usage• Innovate social media tactics and content with close monitoring of new online trends to keep up with fast-paced digital landscape changes Show less

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  SocietyA

  Oct 2024 - Feb 2025

  Senior Marketing Executive

  • Conceptualize consumer-centric seasonal and tactical campaigns and in-store shopping events for societyA, a multi-label retailer of curated contemporary fashion brands by established designers with a focus on womenswear.• Lead marketing efforts for online luxury skincare brand NAIIAN Beauty through targeted online campaigns utilizing digital marketing and CRM strategies, and orchestrating physical events to drive new customer acquisition and enhance members retention..• Manage business model for OFF-SEASON fashion and lifestyle brands via implementation of promotional mechanics to derive sales target for the company, and ideate social media content across platforms (Instagram Live, Stories, Reels, and brand website) Show less