Ray Forzano

Ray forzano

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location of Ray ForzanoIrving, Texas, United States
Followers of Ray Forzano477 followers
  • Timeline

  • About me

    Developer / Instructor at Standard Motor Products

  • Education

    • Hillsdale college

      -
      Political political science and government
    • Franklin pierce college

      1981 - 1985
      Business / economics
  • Experience

    • Us army

      Jan 1975 - Jan 1978
      Gasoline/diesel mechanic

      Honorable Discharge Achieved E-5 rank in just 3 years

    • U-save auto parts

      Jan 1978 - Jan 1982
      Store manager/ merchandising administrator
    • Cal west productions inc

      Jan 1982 - Jan 1985
      Director of marketing/sales

      Engineered marketing plans resulting in sale/syndication of "on air" programs produced for entertainment.Collected and analyzed of data for the development of marketing strategies for various entertainment programs and talent.

    • Topanga auto parts

      Jan 1985 - Jan 1989
      Administrative assistant / store manager

      Responsible for over all operations of auto parts store. Hired and trained staff of 10-27 in customer service, inventories control, sales and merchandising techniques.Created and implemented sales/marketing plan for retail auto parts store, resulting in 250% increase in market share over 3 years.Developed special order campaign for non-stocking and specialty items, resulting in a 15% increase in sales with no capital expense. Managed inventory to reduce investment and increase turns. Successfully motivated employees toward personal and corporate goals. Show less

    • Blvd brake inc.

      Jan 1989 - Jan 1991
      Boulevard brake supply

      Direct SalesTerritorial sales for warehouse distributor 33% increase in sales first six months.Successfully motivated customer sales and store personnel to meet corporate goals.

    • Curtis industries inc

      Jan 1991 - Jan 1992
      Area manager

      Sold chemicals, hardware, industrial supplies and machines to diverse customers in Southern California.Award for largest sales increase

    • Beck arnley worldparts, dana corporation

      Apr 1992 - Jan 2002
      Sales manager

      Managed territorial sales, marketing activities for automotive aftermarket parts distributor.Resulting in increased sales of 178% 2001.Average increase of 21% per year over the previous 9 years. Designed and implemented marketing and business plans to increase market share and sustained growth. Created incentive programs for account employees resulting in increased support for my product line.Created marketing manuals and PowerPoint presentations utilized by sales force nationally. Show less

    • Standard motor products, inc

      Apr 1992 - now
      Sales and technical instructor / developer /information technology /territory manager

      Researched, created and delivered sales and technical training to corporate sales, customer sales and technicians. Created web based training programs including website, movies and product adverts. Responsible for maintaining corporate laptops for the sales force. Developed class content, schedules and follow-up testing for sales and technical training.Delivered training in a classroom environment and remote locations.Developed shop exercises to compliment in class instruction.Created web pages in html and other web based programs. Created web content and flash movies featuring product and manufacturing highlights.Coordinate and create product and sales oriented adverts and promotions mounted on website.Administer training website supporting over 2000 customer and 5000 users.Troubleshoot, repair and schedule buyout repairs for over 200 laptop computersMaintain corporate laptop program image and on-call software support for all users. Managed territorial sales, marketing activities resulting in sales increases. (2002-04) Show less

    • Smp corp.

      Jan 2002 - now
      Corporate instructor/developer/webmaster

      Computer software training and on call support for all salesmen and managers in my area. Developed class content, schedules and follow-up testing for PC software and proprietary programs. Assisted IT Department in software development and troubleshooting.Developed spreadsheets and forms used by the sales force saving hundreds of man-hours.Create instructional videos and presentations.

    • Dallas american society of training and development

      Jan 2004 - now
      Member
  • Licenses & Certifications