
ER.Rushiraj Sharma
Search Engine Optimization

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About me
Information and Technology
Education

Parul University
2019 - 2022Bachelor's degree Information TechnologyActivities and Societies: Technical Events: Rajkot-Hackathon (2019), Webinars of Business/Advertising, Cyber Security, and Data Analysis. Non-Technical Events: Cricket ACADEMIC PROJECT: ADVERTISING MART•The advertising mart is all about making an easy way for businesses and productsto advertise or create a strategy for the development and growth of businesses ona different platform.

Parul University
2016 - 2019Diploma of Education Information TechnologyACADEMIC PROJECT: THE VIRTUAL CLASSROOM NETWORK•The Virtual Classroom is a collaborative teaching tool to assist students in learning in an interactive manner. It aims to teach students productive ways and provides them with a stimulating, positive, and enjoyable environment to study in.
Experience

NED Studio
Dec 2022 - Jun 2023Search Engine OptimizationWorked in the real estate and digital marketing industry to enhance online presence such as:• Assisted in improving organic search rankings by developing strategies for website optimization, link building, and keyword research.• Improved On-page SEO, including creating high-quality content, optimizing page titles and meta descriptions, using SEO-friendly images, formatting headings, optimizing URLs, and managing internal and external links.• Enhanced Off-page SEO through activities such as social bookmarking, profile creation, blog submissions, business listings, and generating quality backlinks.• Contributed to creating marketing materials like articles, blog posts, and website content to support brand messaging and improve search engine visibility. Show less

Webmyne Systems Private Limited
Aug 2023 - nowSearch Engine Optimization ExecutiveResponsibilities:• Worked on individual projects in industries like Car Finance, Insurance Agents, Health Care, and HVAC Services for USA and Canada clients.• Handled Technical SEO, On-page SEO, Off-page SEO, Keyword Research and Website Development to improve visibility, leads, impressions, and clicks for clients.Key Achievements:• Insurance Agents Project: Increased leads of insurance agents in Health, Auto, Life, Home, and Medicare categories through effective SEO strategies.• Car Finance Project: Targeted keywords and achieved top 10 SERP rankings for terms like "guaranteed auto finance," "zero down payment," "low-interest rate," and "second chance car loan" in Canada.• HVAC Services: Gained leads, "Call Now" button clicks, and inquiries through on-page blogs and off-page activities.• Healthcare Project: Increased inquiries for prenatal and postnatal care services for women through targeted SEO efforts.Task:• On-Page SEO: Developed service pages, optimized high-quality content, meta titles/descriptions, URLs, internal/external linking, and site structure.• Off-Page SEO: Built quality backlinks through blog posting, business listings, profile creation, social bookmarking, forum posting, and Quora/Reddit engagement.• Technical SEO: Improved site optimization with robot meta tags, XML sitemaps, site architecture, URL structuring, canonical tags, duplicate content resolution, 404 error fixes, and 301 redirects.• Analytics and Reporting: Monitored weekly keyword rankings and provided comprehensive monthly reports on project performance.Web Development:• Created and optimized website pages.• Resolved errors and enhanced code structure using HTML, CSS, and JavaScript. Show less
Licenses & Certifications
- View certificate

Google Ads Display Certification
Google AdsMar 2022 - View certificate

Google analytics academy
Google analyticsMar 2022 - View certificate

DIGITAL MARKETING FUNDAMENTALS
IIDE - Indian Institute of Digital EducationApr 2022 - View certificate

Digital Marketing
GoogleMar 2022 - View certificate

Yoast SEO
Yoast BVMar 2022
Languages
- enEnglish
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