Experience

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  Keedan web mag

  Mar 2017 - Dec 2017

  Freelance editor

  ➤ Text editingProvided fashion and pop culture contents for readers.

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  Create x university cafe co-working space

  Jun 2017 - Sept 2017

  Intern

  ➤ Social media managementManaged internal facebook group.➤ Event planningInitiated and held study group events.

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  Shin kong mitsukoshi department store

  Aug 2018 - Feb 2019

  Marketing executive

  Led the annual beauty guidebook, Lunar New Year lucky bags, Double Eleven and other promotional events. With project management experience, and as an event executor, fully participated in the process of promotional events. Cultivating integrated marketing abilities, providing complete and consistent promotion strategies from print materials, in-store displays to offline events.➤ Project ManagementFrom event theme setting, proposal planning, marketing resource utilization, budget control to performance analysis, responsible for all aspects of the event and has accumulated multi-dimensional practical experience.➤ Offline event planning and executionPlanning on-site personnel mobilization and activity schedule control.➤ Cross-industry cooperation and sponsorship negotiation➤ Promotional DM, print layout planning and production➤ Card-related, prize-giving activities (Shin Kong Mitsukoshi VIP cardholder gifts, spend-and-get promotions) planning and execution. Show less

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  Omusic 全音樂股份有限公司

  May 2019 - Jul 2021

  Content marketing associate

  Developing content marketing strategies for products from scratch to finish, providing users with diverse and in-depth articles and image content, possessing keen observation skills for popular trends, utilizing social media and curated themes to quickly respond and increase user stickiness, and strengthen brand image. Understanding the strengths and weaknesses of the product in the market and being able to provide optimization suggestions.➤ LINE MUSIC/ FarEasTone friDay music product operation➤ Content MarketingUsing playlist arrangement and thematic curation to maximize content click-through rates.➤ Artist interviews, audio and video interviews, LINE Today news productionHave interviewed artists such as Ko Chen-tung, Miao Ke-li, Zhou Hui, and Ideal.➤ Marketing placement and CRM planning➤ Facebook, Instagram social media operation➤ Google Analytics effectiveness analysis. Show less

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  Ohcool co., ltd. (chocolabs)

  Aug 2021 - now

  Focused on subscriber and revenue growth, working with the Data Team on UTM framework/user lifecycle definition, automated report design, and related analysis projects. Assist in analyzing marketing funnels and customer journeys, to formulate strategies to enhance overall product conversion efficiency. Also work cross-departmentally to design and implement A/B testing projects, driving improvements in product functionality and UI/UX.Led the customer data platform CDP, APP analysis tool Appsflyer and AI editing platform SPOT introduction project, improved active users and optimized overall retention and recall performance through CRM, digital advertising and pricing strategies, closely monitored ROI and CAC of marketing activities, ensuring optimal use of resources, and assisted in controlling departmental budgets and tracking subscription revenue to pursue P/L balance.➤ Growth Hacker2023 revenue YoY +17%, ARPU YoY +55%.➤ Subscription plan pricing and promotional activity planning2023 Leading Double 11 event reached new heights with a YoY order increase of +120% and revenue growth of +133%.➤ CRM segmented communicationSegment users based on behavioral events and customer data, set different KPIs for communication, such as login, viewing, and subscription, and communication channels include EDM, SMS, LINE official account, APP Push, and site placements.➤ Collaborating with agencies for paid media placementMainly operate advertising types such as Google Ads (keywords/GDN/UAC), Facebook Ads, ASA, Dcard...➤ Competitor strategy / data analysisPrice increase, promotional pricing strategy and forecast of number of people and revenue. Show less

  • User Growth Manager

    Jan 2024 - now

  • User Growth Supervisor

    Jan 2023 - Dec 2023

  • User Growth Executive

    Apr 2022 - Dec 2022

  • Integrated Marketing Executive

    Aug 2021 - Mar 2022