
Timeline
About me
Six Sigma | Operations | Brand Strategy
Education

Self study
-Marketing techniques and communication approachesI love to garner knowledge about different techniques of marketing and communications.

Kendriya vidyalaya
2007 - 2009Higher school c.b.s.e business/commerce, general a+Activities and Societies: N.S.S (National Social Service) Volunteer

Delhi university
2009 - 2012B.com honours marketing & financeActivities and Societies: N.S.S (National Social Service) Volunteer.
Experience

Sunnyrentals.com
Sept 2012 - Aug 2013Sales account managerProfile:- Managed sales of Google Adverts and SEO services for tourism & leisure clients from Europe & United States region. - Responsible for up-selling the property advert upgrades to existing key clients for their holiday properties.

To the new
Aug 2013 - Jan 2015Business development executiveProfile:- Worked in B2B sales team for the corporate business development of digital services like content marketing, execution and digital analytics. - Managed the pre-sales activities, market research & database generation. - Handled corporate communications for generating VP/CEO/CXO level meetings in the MIPCOM Event (Cannes, France) for three different companies of the group (To The New Digital) namely, Tangerine Digital, #Fame and To The New Ventures.

Nopal it services
Mar 2015 - Oct 2016Senior manager business developmentHandled corporate business development & client account management with the team consisting of web developers, graphic designers, telemarketing and freelancers. I was reporting to the Director and Head of Business Development. Profile: - Managed corporate business development from cold lead to closure. - Prepared proposals to effectively respond to RFP’s. - Ensured timely and successful delivery according to client needs and objectives. - Acted as a s.p.o.c between internal stakeholders, team and clients. - Prepared reports on account status. Show less

Bizight solutions pvt ltd
Jan 2017 - May 2017Business development managerWorked on services like IBM Co-Marketing Projects, In-House Digital Marketing Automation Tool and Standalone Digital Services (Content, SEO, PPC, Social Media, etc). Worked with team of content writers, graphic designers, software developers, telemarketers and key account managers to deliver best in class digital marketing services and ensure customer delight. Reported to the Managing Director for all pipelines, projects & product marketing initiatives. Profile:- Handled corporate business development along with in-house product marketing. - Prepared proposals with descriptive value proposition as a response to RFPs, submitted quotations for IBM Co-Marketing projects and ensured deliveries under timeline.- Communicated project status & progress to respective clients in a timely manner and provided consulting with additional solutions for enhanced output.- Identified and exploited various upselling opportunities by collaborating with key account managers.- Identified target industries, conducted market research on prospects, assisted in database generation & developed marketing collaterals and prepared business proposals for in-house product. - Assisted in brand positioning, campaign planning & execution for social media, email marketing for in-house marketing automation tool. Show less

Bloggers' mind digital marketing private limited
Jun 2017 - May 2020Senior key account managerMy area of work includes handling client operations starting from understanding brand brief, setting up of client expectations, aligning team as per client operation areas, managing execution and reporting of entire operations, working on optimization strategies, coming up with new campaign ideas for different clients and also supporting the business development team.Handled clients like: PepsiCo, Mountain Dew, Himalayan, Quaker, Edelweiss AMC, Madame Tussauds, Fortis, Sportscom, Transport Corporation of India, Terre Armee, Automotive Tyre Manufacturers Association, iae Global, CII Official, CII Sports, CII IWN, CII Blog, CII Skills, CII Foundation.Worked on campaigns like: Awaaz Mitti Ki (PepsiCo), Dew Arena (Mounain Dew), Flavour Up Naturally (Himalayan), Oatober & Feed A Child (Quaker), Digital Literacy (Amway), More To Give & Psyched Quiz (Fortis), Wise With Edelweiss (Edelweiss AMC), Tyre First (ATMA), Diljit Dosanjh - Motu Patlu - Zinger Launch (Madame Tussauds), Reinforcing India (Terre Armee).Profile:- Working in sync with operations team headed by Account Director and consisting of Account Managers, Content Experts, Graphic Designers, Video Editors, Web & App Developers, PPC & Search Experts and Influencer & Community Managers.- Setting up process of new client operations and making sure the team gets a smooth hand holding in execution.- Ensuring achievement of committed T.A.T, quality & projections along with solving any gaps (internal communication, client- agency expectations, misses in agreed scope, etc).- Working on optimization of digital strategies and coming up with new campaign ideas on a regular basis for clients to help them map their business goals with digital operations and ensuring their achievement.- Also working with the business development team headed by Managing Director & V.P Business Development through supporting in lead generation campaigns, new business pitches development, digital strategy and campaign ideation. Show less

Btb digital
Dec 2020 - nowBehind The Brand (BTB) Digital is a 360° digital media agency backed by a data-driven, creative team that enables brands run ROI-centric performance marketing campaigns, manage their social media presence which generates meaningful conversations with their followers and target audience, expand their online presence and influence the right people at the right time.BTB Digital's core expertise lies is enabling brands find the sweet-spot between business goals and consumer interaction, through:· Performance Marketing· Integrated Marketing Solutions· Social Media Marketing· Influencer Management· Creative Production· Search Engine Optimisation· Web DevelopmentDriving these solutions is an exceptional team that believes in Data-Driven Thinking, Transparency, Collaboration, Passion & Purpose.BTB Digital brand ecosystem is populated by Cornitos, PepsiCo India, Cohesity, Tata Consultancy Services, Black Box, Extreme Networks, ITI Mutual Fund, Edelweiss AMC, Effectual Services, among others. Show less Behind The Brand (BTB) Digital is a 360° digital media agency backed by a data-driven, creative team that enables brands run ROI-centric performance marketing campaigns, manage their social media presence which generates meaningful conversations with their followers and target audience, expand their online presence and influence the right people at the right time.BTB Digital's core expertise lies is enabling brands find the sweet-spot between business goals and consumer interaction, through:· Performance Marketing· Integrated Marketing Solutions· Social Media Marketing· Influencer Management· Creative Production· Search Engine Optimisation· Web DevelopmentDriving these solutions is an exceptional team that believes in Data-Driven Thinking, Transparency, Collaboration, Passion & Purpose.BTB Digital brand ecosystem is populated by Cornitos, PepsiCo India, Cohesity, Tata Consultancy Services, Black Box, Extreme Networks, ITI Mutual Fund, Edelweiss AMC, Effectual Services, among others. Show less
Head of Digital Operations & Strategy
Oct 2021 - nowHead Research & Planning
Dec 2020 - Dec 2021
Licenses & Certifications
- View certificate

The fundamentals of digital marketing
Google digital garageOct 2020 - View certificate

Amcat certified proficiency in english
Aspiring mindsNov 2014 - View certificate

Amcat certified in english comprehension
Aspiring mindsNov 2014 - View certificate
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Six sigma white belt certification
The council for six sigma certification (cssc)Jun 2022 - View certificate

Amcat certified data processing specialist
Aspiring mindsSept 2014
Languages
- enEnglish, hindi, urdu
- maMandarin basics
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