Experience

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  Neugen diagnostics

  Jan 2003 - Aug 2004

  Application support microbiologist

  Techno-commercial sales of Ready Prepared Microbiological Culture Media in Diagnostics field. This media was successful launch in central India. Job profile involved Application support to customers, Product demonstrations, sales, distributors appointments & follow-up. Responsibilities included:- Achieve sales plans, new product range lead generation- Handling diagnostics and F&B segment customers- Application support (Techno-commercial)

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  Tulip diagnostics pvt. ltd.

  Sept 2004 - May 2008

  Product management

  Started carrer in Tulip Group as Application Support Officer in Central India based in Bhopla (MP) & supported sale team with successful track record of Turbidometry sales and highest installations in first year of launch in India.Ther after promoted as Regional Manager - Sales and handled Central branch-Bhopal reported by team of four sales persons.Success continued and further promoted as Product Manager of Rapid testing portfolio in parasitics diseses like Dengue, Malaria, HIV, HBsAG and HCV. This position was based in Goa. Responsibilities included:• Achieving sales target• Customer coverage in Central India and Vidarbha region• Coordinating and guiding team of sales representative and product specialist• Distribution development and management• Territory coverage for Central India & Vidarbha Show less

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  Merck life science

  May 2008 - Jun 2021

  - Manage business field marketing, Overseeing budget of 8.5 Mio € & team of four product managers in area of Industrial applications of Microbiology (Pharma and F&B) e.g. Hygiene Monitoring, Environmental Monitoring, Pathogen Testing, Bioburden Testing & Sterility Testing.- Support team members in their development, effective job profile delivery & prepare them for new opportunities.- New product launches, lead management, opportunity creation, Manage SnOP process to business needs- Derive & drive local strategy / initiatives in line with global strategy - Brand Management, Corporate positioning- Help Sales team to present & position this portfolio to industrial customers, Effective positioning, develop promotional material & campaigns, Train and develop team, Align with Global Marketing managers & product managers to advantage India priorities and business needs. Show less Understanding of Segment Dynamics :1. Understand segment dynamic & provide insight report periodically2. Collect and monitor competitor activities3. Understand marketing initiative effectiveness and improviseDevelop Portfolio1. Find potential opportunity of current product in selected segments 2. Combine current products to segment solution using work flows3. Transfer segment customer voice to marketing teamOptimize GTM Strategy1. Coordinate cross BFs new business development initiatives to ensure synergy & best resource utilization efficiency2. Align with Global & Regional segment marketing plans & provide inputs to regional teamBuild Segment Brand1. Interface selective segment KOLs and key accounts on MM lab pdts2. Speak & represent for MM Lab in Events, Seminar and & Pharma community organizations Show less Business Development Manager - BioMonitoring reporting to Head Marketing & Business HeadLeading the team of Marketing to achieve Business score card • Marketing & Product portfolio management in BioMonitoring (value INR 120 Mio) for following:a) Dehydrated Culture Media & Biological Raw Materialsb) Environmental Monitoring Product range Air Samplers – Merck Millipore air sampling systemsc) Heipha (Heidelberg Pharma) - Acquired by Merck Millipore in 2012, Based in Heidelberg, Germany, largest manufactures of Ready to Use products d) HYCON (Hygiene Control) – Expert in Airborne Particle Counters (APC) manufacturing; New acquisition by Merck Millipore in 2012• Responsibilities1) Designing marketing plans for the mentioned products2) Alignment of global marketing plans to local3) Training Sales team, customers and product team4) Intra connection for project completion 5) Responsible for product management and marketing of imported chemicals including product presentations 6) Initiating Marketing campaigns, Organizing customer seminars, Training field force & Customers 7) Feasibility to achieve top-line and bottom-line numbers. Show less

  • National Sales Manager

    Aug 2019 - Jun 2021

  • Marketing Manager - Microbiology

    Jan 2015 - Jul 2019

  • Market Development Manager - Pharma & Biotech Segment

    Jan 2014 - Dec 2014

  • Group Product Manager

    May 2008 - Dec 2013
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  Cole-parmer

  Jul 2021 - Jul 2024

  Drive growth in East Asia, Australia and New Zealand through intense and focused marketing activities and strengthening business partnerships through specialized channel networks. Region includes Japan, Korea, Taiwan, HK, Singapore, Malaysia, Vietnam, Thailand, Phillipines, Australia and New Zealand. Memorable time that witnessed Masterflex transition, Experiencing multi-segment channel networking, Building pharma focus, Strategic vendor management to support local initiatives, Seeding eCommerce, Introducing CRM to bring in better work life balance and building friendships with some talented-hard working members.

  • Business Development and General Manager Marketing

    Mar 2023 - Jul 2024

  • General Manager Marketing

    Jul 2021 - Feb 2023