
Timeline
About me
Sr. Marketing & Operations Manager | Brand Marketer | Growth Hacker | Gen AI | SSBM Alumni | Ex-3DM
Education

Swiss school of business and management
2022 - 2023Executive mba business administration, management and operations- Proficient in managerial accounting, marketing management, financial management, and organizational behavior & leadership.- Skilled in operations and supply chain management, sales and distribution management, strategic management, data analytics, innovation, and change management.- Familiar with AI applications for managers.- Hands-on experience with real-world case studies and simulations.- Well-equipped to drive strategic decision-making and organizational success.

Mica | the school of ideas
2017 - 2018Master of business administration - mba application of digital marketing and ai- Proficient in digital marketing fundamentals with a focus on platforms like Social Media, SEO, SEM, and more.- Demonstrated expertise in utilizing various digital marketing channels and metrics for successful projects.- Skilled in designing effective web presences, evidenced by projects with notable brands.- Proficient in leveraging generative AI for innovative digital marketing strategies.- Well-versed in strategic aspects of social media marketing, SEO, SEM, display… Show more - Proficient in digital marketing fundamentals with a focus on platforms like Social Media, SEO, SEM, and more.- Demonstrated expertise in utilizing various digital marketing channels and metrics for successful projects.- Skilled in designing effective web presences, evidenced by projects with notable brands.- Proficient in leveraging generative AI for innovative digital marketing strategies.- Well-versed in strategic aspects of social media marketing, SEO, SEM, display advertising, content marketing, web analytics, and growth hacking. Show less

Sikkim manipal university - distance education
2016 - 2016Diploma of education digital marketing- Acquired comprehensive understanding of digital marketing fundamentals and strategies.- Developed proficiency in website planning, SEO, and SEM techniques.- Gained expertise in social media, content, and email marketing strategies.- Acquired knowledge of mobile marketing, digital advertising, and e-commerce strategies, alongside skills in analytics, strategy development, and branding. - Gained insight into emerging trends and technologies in digital marketing.
Experience

Freelancer
Sept 2012 - Feb 2014Business developer & content writer1. Conducted targeted market research to identify lucrative business opportunities and customer segments, fueling lead generation strategies.2. Implemented innovative sales tactics to surpass revenue targets and drive business growth.3. Fostered robust client and stakeholder relationships through strategic engagement and effective communication.

Freelancer
May 2014 - Aug 2017Business, design & marketing consultant1. Devised and executed digital marketing strategies across diverse sectors such as automotive, food, and technology, driving a 30% increase in brand visibility and engagement for startups.2. Crafted impactful logo and branding solutions, contributing to notable brand recognition and market presence.3. Conducted market analysis, informing strategies that achieved a remarkable revenue growth of approximately 25%.

Tiffinia
Aug 2017 - Nov 2018Head of design & marketing1. Developed and executed innovative design strategies across digital marketing and product design domains, driving a substantial 45% increase in sales.2. Mentored a team of 12 designers, ensuring flawless project execution and exceptional outcomes.3. Aligned design initiatives with business objectives, resulting in a remarkable 65% enhancement in sales and revenue through effective collaboration.

Admere
Oct 2017 - Sept 2021Founder, business operations & digital growth1. Initiated transformative marketing endeavours, resulting in a notable ~25% revenue upsurge in the inaugural year and a consistent ~35% monthly increase in paying leads.2. Spearheaded a groundbreaking Consumer Journey and Loyalty Program, driving an impressive ~65% surge in customer retention.3. Engineered a dynamic Sales Funnel and Website, yielding a significant ~26% spike in website traffic and a substantial ~45% increase in online sales.4. Enhanced operational efficiency through meticulous business process optimization and workflow streamlining, securing a competitive edge.5. Conducted extensive A/B tests, engaging over 500 potential customers, and successfully acquired an initial 1000 platform users, culminating in an expansive base of 27,000+ paid customers.Tools:- Google Analytics, Facebook Ads Manager- Sprout Social, Buffer- Mailchimp, HubSpot, SEMrush- Adobe Illustrator, Corel Draw, Canva, Figma, Adobe XD- Trello, Basecamp Show less

G-rank - digital marketing partner
Oct 2021 - Sept 20221. Conducted in-depth analysis to identify trends and insights for business improvement, facilitating informed decision-making processes.2. Managed a retainer of ~Rs.12 Lakhs and achieved notable upselling of ~Rs.7 Lakhs, while effectively communicating and collaborating with stakeholders.Tools:- Microsoft Excel, Power BI, Google Data Studio- Google Analytics, Facebook Pixel- Jira 1. Acquired ~7 new clients monthly across diverse industries, maintaining ~90% success rate in delivering outcomes.2. Improved client retention by ~30%, driving substantial revenue increase and ensuring ~85% satisfactory Ad Campaign results with a cross-functional team of ~10.Tools:- Microsoft Excel, Powerpoint- Google Analytics, Facebook Pixel- Jira
Group Account Manager | Operations | Client Success | Business Growth
Jul 2022 - Sept 2022Client Success Manager | Client Retention | Team Management
Oct 2021 - Jun 2022

3dm agency
Sept 2022 - Dec 20231. Strategised and Run Ad Campaigns with a budget of ~Rs.87 Lakhs and delivering a remarkable ROI of ~Rs.1.90 Crores.2. Successfully executed large-scale projects, managing a retainer portfolio valued at ~Rs.55 Lakhs and achieving a significant upsell of ~Rs.27 Lakhs through strategic planning and client collaboration.3. Provided effective leadership to a diverse team of ~25 professionals, ensuring project scope, deliverables, and budgets were managed efficiently, resulting in streamlined operations and successful project outcomes.Tools:- Basecamp (Project Management)- Facebook Ads Manager, Facebook Pixel- Google Ads, Analytics, Search Console- SEMrush, HubSpot Show less 1. Successfully collaborated with a diverse range of brands spanning Real Estate, FMCG, Nutraceutical, Agribusiness, and Interiors, fostering strong client relationships and achieving a high satisfaction rate of ~85%.2. Led teams through effective training and guidance, significantly improving productivity from 45% to 70%, while managing accounts valued at ~Rs.10 Lakhs and achieving substantial upselling of ~Rs.6 Lakhs.Tools:- Basecamp (Project Management)- Facebook Ads Manager- Google Analytics- Gen AI (Research & Reporting) Show less
Senior Account Manager | Marketing Strategies | Operations | Stakeholder Management
Mar 2023 - Dec 2023Group Account Manager | Operations | Performance Marketing | Client Success
Sept 2022 - Mar 2023

Freelancer
Feb 2024 - Dec 2024Senior marketing project manager | growth hacking | marketing strategies | performance marketing- Orchestrated high-impact growth strategies for clients, resulting in a remarkable 50% increase in revenue generation, surpassing previous achievements in project oversight and budget management.- Engineered transformative initiatives, propelling client satisfaction rates to an unprecedented 90%, setting a new standard for excellence in client success management.- Implemented innovative techniques and methodologies, leading to a 75% enhancement in team productivity and project delivery efficiency, far exceeding previous benchmarks.- Acquired and retained a robust client portfolio, securing an average of 5 new clients per month and achieving an outstanding quality of 95% client retention rate, surpassing the industry standard and establishing a reputation for delivering exceptional results. Show less
Licenses & Certifications
- View certificate

How to be a successful business analyst
Upgrad 
Instagram marketing 2020: complete guide to instagram growth
UdemySept 2020- View certificate

Upgrad entrepreneurship - business idea validation program
UpgradJul 2017 - View certificate

Instagram marketing
Digital scholarOct 2021 - View certificate

Startup india learning program
Upgrad.comJan 2017 - View certificate

Digital marketing
Manipal prolearnJul 2016 - View certificate

Free course 101
UpgradAug 2023 - View certificate

Pg certificate in digital marketing & communication
UpgradDec 2017
Honors & Awards
- Awarded to Reetesh AanandBest Lyricist Award - Nov 2013 In Pakistan (through MUTE - the band)
Languages
- enEnglish
- hiHindi
- beBengali
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