
Timeline
About me
Public Relations & Content Creation Manager for InnovAge
Education
.webp)
University of hawai‘i - shidler college of business (2018)
-Master's degree business & healthcare management* Successfully completed intensive EMBA program involving individual and group projects on financial analysis, marketing strategies, healthcare policy, and organizational restructuring and development.* Concentrated 3-month Asian Field Studies program analyzing economic, financial, and cultural drivers culminating in detailed reports and overseas studies in China, Japan, and Vietnam. * Team leader in developing and formally presenting successful “Organizational Growth and Development… Show more * Successfully completed intensive EMBA program involving individual and group projects on financial analysis, marketing strategies, healthcare policy, and organizational restructuring and development.* Concentrated 3-month Asian Field Studies program analyzing economic, financial, and cultural drivers culminating in detailed reports and overseas studies in China, Japan, and Vietnam. * Team leader in developing and formally presenting successful “Organizational Growth and Development Strategy” for local healthcare business. Recommendations included 5-Year Budget Strategy, Operational Assessment & Efficiency Plan, Succession Planning & Board Optimization, and Marketing & Recruitment Program. Efforts resulted in organization adopting several recommendations. * Healthcare Financial Management: included numerous complex case studies requiring qualitative and quantitative analysis, emphasizing high-level managerial decision-making.* See Full Resume for Full Details Show less

University of oregon
-Bachelor's degree - ba journalism
Experience

Kitv, q13, kmsp, abc22, kezi, kgmb
Jan 1993 - Jan 2016Anchor, reporter, public speaker, producer, productionJournalism (20+ Years Experience): Anchor/Reporter at Q13-Seattle,WA; KMSP/WFTC-Minneapolis, MN; KITV-Honolulu, HI, ABC22-Burlington, VT; KEZI-Eugene, OR; and KGMB-Honolulu, HI. Production: videographer, editor, audio, graphics, technical director, and director. Wrote, produced, and directed commercials and Muscular Dystrophy Association telethon segments.Nationally & Locally Experienced Emcee / Speaker: for dozens of large-scale events including the Arthritis Foundation Gala, National Diversity Council Women in Leadership Symposium, National Philanthropy Day Awards Ceremony, Japan-America Society of Hawaii Gala, Maui Hawaii Food & Wine Festival, Komen Pink Tie Ball. Show less

Kitv
Apr 2010 - May 2016Anchor/reporter, public speakerAward-Winning Full Length Documentary: wrote, produced, and directed nationally and locally awarded documentary on Japan 2011 earthquake and tsunami. Demanded dangerous work in devastated areas, as well as complex and quick decision-making. Included creating a successful corporate funding proposal and netting top business-industry sponsors.Senior anchor for weekday morning newscasts. Lead supervisor of daily content. Consistently selected by upper management to fill every main anchor and reporter position. Effectively applied decades of journalism and production experience, in high-pressure, high-demand environments, to lead various news teams in developing quality news content.Award-winning body of work covering a wide range of investigative and in-depth stories. Lead reporter for complex live reports and high-profile stories including President Obama’s departure and Governor David Ige’s Anniversary in office.Pro-active mentor and coach for staff and interns to help improve writing, reporting, and on-air skills. Show less

Arthritis foundation
May 2016 - Dec 2016Executive directorLed fast-paced, detail-oriented team for nationally acclaimed state branch. Managed substantial budget and statewide fundraising efforts benefiting Hawaii families.Organized one of the local foundation’s most profitable galas to date.Demonstrated exceptional communication and relationship-building skills as primary liaison and fundraiser for top-level donors and sponsors for all Hawaii events.

Pbs hawaii
Jan 2017 - Jul 2021Moderator, producerModerated live, hour-long Insights on PBS Hawaii program, requiring quick-learning of complex, controversial topics and facilitating panel discussions covering a broad range of community issues.

Pineapple tweed
Mar 2017 - Jun 2018Marketing & public relations specialistLead associate for implementing business and marketing strategies, developing and coordinating effective media, and producing award-winning promotions for high-profile clients. Included marketing, rebranding, and organizational development for Kahuku Medical Center.

Queen's health systems / qcipn (queen's clinically integrated physician network)
Aug 2018 - Jul 2021Physician education & communications managerManaged marketing, communications, and provider/community outreach for the QCIPN (part of the Queen’s Health Systems), including for the QAPO (Queen’s Akoakoa Physician Organization), and MSSP ACO (Medicare Shared-Savings Accountable Care Organization). Strong focus on networking and relationship-building with providers and staff. Organized and managed all (in-person and virtual) QCIPN events/educational opportunities including annual conferences, town halls, webinars, workshops, and forums. Managed fundraising, partners, vendors, booking speakers, budgeting, leading panel/webinar discussions, CMEs, and all logistics. Managed and wrote QCIPN, QAPO, and QMG (Queen’s Medical Group) newsletters. Also generated numerous articles on providers, services, and programs. Led redevelopment and management of QCIPN/QAPO/MSSP ACO website. Involved multiple partners, budgeting, creating/implementing redevelopment plans, CMS/web content management. Coordinator for QHS telehealth team activating and engaging providers in telehealth services.Organizer and committee lead for Schwartz Center Rounds Program. Live sessions offer providers a forum to share challenges in inpatient care. Organized and facilitated live sessions, managed meetings, vetted panelists, and completed post-session reports, evaluations, and presentations. Show less

Innovage
Nov 2021 - nowPublic relations & content creation managerCollaboration - Build solid partnerships with colleagues, service line teams, clinical teams, internal and external stakeholders, and other departments.Public Relations, Media, External Communications - Manage media and public relations, media video packages, press releases, talking points, speeches, and other communications. Develop corporate communications, procedures, and policies. Identify, vet, and coach leadership, staff, external stakeholders, and patients and families, for articles, op-eds, profiles, media interviews, and speaking or spokesperson opportunities.Research, Planning, Strategy - Develop and implement large to small public relations, media, and communications and crisis communications strategies. Identify key business challenges and differentiators, understand customer behavior, and target key audiences.Internal Communications - Collaborate with internal teams to develop and deliver internal communications and strategies, that support recruitment and retention efforts.Events - Partner with colleagues and stakeholders to produce, execute, and host events, including grand openings, town halls, webinars, and health fairs, including managing all media and public relations and creating content.Content Development & Management - Develop and manage content for website, social media platforms, and for other internal and external use. Create and edit organizational and corporate communications materials including executive bios, clinical bios, and other web content. Video Production - Direct, produce, write, and manage large to small video productions including working with production crews and creative service teams and managing contracts and budgets. (Microsoft Suite, Adobe, Photoshop, Premiere Pro)Social Media & Reputation Management - Manage, write, and post all social media. Manage and monitor reputation management platforms and social media engagement (Meltwater, Muck Rack, Critical Mention, Birdeye, Sprout Social) Show less
Licenses & Certifications
- View certificate

Clinical terminology for international and u.s. students
Coursera course certificatesApr 2018 - View certificate

Arc bls (basic life support) provider
American red crossMay 2021 
Schwartz center facilitator
The schwartz center for compassionate healthcareDec 2019
Honors & Awards
- Awarded to Lara Hazenfield, MBAFreeman Foundation Scholarship Recipient University of Hawaii Feb 2017 Full Freedman Foundation scholarship for Asian Field Studies program.
- Awarded to Lara Hazenfield, MBAEdward R. Murrow Award RTNDA Aug 2011 Award-Winning Full-Length Documentary: wrote, produced, and directed nationally and locally awarded documentary on Japan 2011 earthquake and tsunami. Required, at times, dangerous work in devastated areas, as well as complex and quick decision-making. Included solely producing a successful corporate funding proposal for the project.
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