Experience

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  Metalcross vehicle makeover clinic

  Jun 2017 - Dec 2019

  Digital marketing consultant

  I was responsible for all digital marketing for the organization. This included:- Social media marketing (Instagram and Facebook)- Google Ad Words + SEO- Reporting structures for paid campaigns- Email marketingI personally achieved an increase of 150% in overall organic online engagements through a content creation and link building strategy. I also achieved an increase in revenue from paid campaigns through a direct sales funnel from social media to direct business quotes. Show less

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  Culinary equipment company

  Dec 2020 - Nov 2022

  Paid Campaign ManagementCreated, executed, and monitored paid campaigns across various channels including: Facebook, Instagram, and Messenger. Google Search & Display campaign creation, analysis & scaling with primary focus being on lead generation & eCommerce.Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.Website DevelopmentFront end design & copy-writing improvements to directly enhance conversion rate of website. Directly involved in the creation of both e-commerce and lead generation-oriented high-performing websitesSEO & Content MarketingPerformed strategic SEO optimization to drive organic sales, brand awareness and lead generation.Creation of blogs & product descriptions to align with SEO strategy.Developed marketing presentations, publicrelations campaigns, articles and newsletters.ERP & other marketing experienceCreation, execution, and maintenance of marketing automation campaigns. Design and execution of marketing email Show less

  • Marketing Specialist

    Jun 2021 - Nov 2022

  • Marketing Intern

    Dec 2020 - Jun 2021
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  Techmarkit (pty) ltd

  Nov 2022 - now

  Paid Campaign Management:Spearheaded e-commerce and lead generation campaigns on Google and Meta platforms.Implemented strategic optimizations to enhance the overall return on ad spend.Achieved notable results including a 20% increase in online sales within the first three months of taking charge of the entire digital marketing portfolio.Attained a remarkable 2200% return on ad spend during January and February on an e-commerce campaign previously yielding limited sales over nine months with TechMarkit.Enhanced conversion rates through direct optimizations within Google and Meta platforms.Strategy & Planning:Developed, executed, and meticulously monitored comprehensive marketing plans and strategies for a rolling three-month horizon, encompassing schedules, calendars, targets, KPIs, budgets, and more.Email Marketing:Conceptualized, created, and assessed the performance of email marketing campaigns that significantly boosted online sales.Social Media Management:Managed all corporate social media accounts, including Facebook, Instagram, and LinkedIn, ensuring a cohesive online presence and engagement.Graphic Design:Leveraged Photoshop and Figma to undertake light graphic design responsibilities, including the design of emailers, social media posts, in-store promotional materials, banners, and other collateral.In-store Promotion Management:Proactively coordinated with suppliers, internal marketing teams, and store personnel to ensure the timely deployment of in-store promotional materials, ensuring that promotions were executed as planned. Show less

  • Marketing Manager

    Jan 2024 - now

  • Marketing Specialist

    Nov 2022 - Jan 2024