Katherine OBrien

Experience

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  AIM Marketing Solutions

  May 2012 - Aug 2012

  Intern

  ⇨ Intern under AIM's top account, SunTrust. ⇨ Develop effective promotions for SunTrust's marketing strategies. ⇨ Developed and executed events at different sporting venues, i.e. Atlanta Braves games. ⇨ Conducted research marketing for potential firm clients to generate growth in business and sales.⇨ Managed and tracked ticket management spreadsheet of 200+ events.⇨ Created promotional event presentations for current and potential clients.

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  Force Marketing

  Jan 2013 - Apr 2014

  Account Executive

  Administered 20+ accounts on a monthly basis, working simultaneously on four to eight print and digital campaigns at a time. In order to ensure print and digital campaign strategies were meeting client needs, I held weekly meetings with them. Through ongoing engagement with clients, I provided information on additional service offerings we could provide to them, again in support of their goals. A key accomplishment was… ⇨ Created business proposal for Tier 1 pitches through contributing to business presentations, leading to successful acquisitions. Show less

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  Koncept Design Studio

  Apr 2014 - Apr 2016

  Promotional Specialist & Sales Coordinator

  Utilizing my strong leadership and organizational skills, I executed multiple company and client events, including tradeshows, golf fundraisers, pride and broker events. I worked closely with customers to build an understanding of their needs and goals to create enhanced marketing and branding strategies in alignment with their needs. A few significant achievements were… ⇨ Administered 20+ customer accounts, including KDS’s top 4 accounts (PRM, Matrix Residential, FCM, and Lincoln).⇨ Created e-blast campaigns to build awareness of company services, leading to 10% increase of sales. ⇨ Targeted prospective clients at tradeshows and in personalized email campaigns, explaining service offerings, leading to a 15% increase in increase promotional marketing material sales. ⇨ Researched tradeshow events in alignment with targeted clientele, creating the opportunity to attend 4 new tradeshows and increased interest in working with new multi-family groups. Show less

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  Zoo Atlanta

  May 2016 - Jan 2017

  Special Event and Marketing Coordinator

  Successfully coordinated more than 15 events per year ranging in size from 100 to 15,000 guests with signature events which generated more than $225,000 in net revenue per year. Oversaw interns, assisting them with gaining hands-on experience in event planning, customer service, and expanding on organizational skills. The value I brought to the organization within this role included… ⇨ • Continuously demonstrated a high level of creativity and drive, by introducing innovative concepts and ideas to grow event attendance and revenue, increase memberships and renewals, and provide a unique and engaging experience for all guests. ⇨ Executed first ever Sip N Safari and sold out the event, through collaboration with media outlets for marketing, providing engaging musical acts, activities, and offering sophisticated food and wine options. Show less

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  GO Sports Unlimited | GO Kickball | GO Outings & Events

  Feb 2017 - Jan 2021

  Marketing Specialist

  Conceptualize and execute company marketing strategy and vision for advertising and social media surrounding GO’s sports leagues and events. Create content for email campaigns, events, publications, and the website. Oversee and create targeted paid ads across multiple platforms, focused on increasing player participation. Engage within the community to foster and build relationships that provide a sense of community and a way to stay active in a fun environment. Lead and coordinate revenue-generating events, corporate outings, and marketing/promotional events. Oversee and create content for GO Kickball’s social media platforms focused on increasing followers.Key accomplishments within this role include… ⇨ Created targeted social media and email campaigns delivering thought-provoking information, leading to a 10% increase in email campaign clicks and doubling the organization’s Instagram followers. ⇨ Increased player participation by 7% and attendance by 20% as a result of paid social ads, emails, new events, and adding in attractive offerings, such as the first 50 people get a free beverage. ⇨ Researched and developed smart marketing partnerships to provide cross-marketing and promoting opportunities, leading to a 15% increase in partnerships. Show less

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  OneWealth, LLC

  Oct 2020 - Mar 2022

  Marketing Manager

  Create and execute company marketing strategy with a primary focus on successful digital marketing techniques. In charge of designing out email marketing initiatives as well as paid digital advertisements while tracking and measuring outcomes of each initiative. Conduct thought-provoking and engaging social media content in order to increase engagement and followers.Key Accomplishments:⇨ Helped with the design and development of multiple websites overseen by OneWealth, as well as continuous management and updating of all sites as needed.⇨ Create successful marketing campaigns resulting in an increase of new leads by 10% each month.⇨ Create and manage all social media platforms for OneWealth LLC, including; Facebook, Instagram, Twitter, Tik Tok & LinkedIn, all seeing weekly growth/engagement. Show less

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  ABM Industries

  Mar 2022 - now

  Developing strategic marketing initiatives for ABMs regional field teams throughout US. Managing industry partnerships, sponsorships and targeted industry association activities to increase brand awareness and thought leadership equity.Key Accomplishments:⇨Built out and implemented companywide marketing and event tracker with Smartsheet to capture field activity and spend in order to offer a more strategic approach and increase ROI of field marketing initiatives.⇨ Created regional asset toolkits to offer ABM's field teams relevant marketing resources for sales enablement and thought leadership initiatives.⇨ Oversaw multiple national events as lead strategy manager by creating strong, relevant marketing pieces, prospect & client emails, and supporting hospitality events to increase lead count for new client opportunities. Show less

  • Partnerships Marketing Manager

    Dec 2024 - now

  • Strategy Manager

    Dec 2023 - Jan 2025

  • Regional Marketing Manager

    Mar 2022 - Dec 2023