Andrea Fioratti

Experience

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  Vinitaly International

  Jan 2018 - Jan 2020

  I have been the Account Manager for the Vinitaly International Academy Ecosystem (VIA). VIA’s ecosystem brings together the main institutional bodies and associations in the Italian wine industry and strives to be the conduit between the leading players in the Italian wine market and international professionals. I oversaw the portfolio of Supporters / Partners and act as liaison between the two sides. I managed all aspects of account business dealings, working closely with business managers, CEO’s and operations managers as their key contact whilst maintaining current business through constant communication and trustworthy relations.I actively pursued new business through cold calling, researching leads, and visiting new potential clients. The Events Organised with the VIA’s Supporters have included: VIA Course Hong Kong (November 2018/2019) VIA Course Los Angeles (February 2019)VIA Course Chengdu (March 2019) VIA Course Verona (April 2019)VIA Course New York (June 2019)Native Grape Academy Toronto (September 2019) Native Grape Academy Tokyo (December 2019). Show less Vinitaly International is an agency for the exclusive promotion of the Vinitaly brand in international markets. My role was to assist the Business Development Manager in his activities and relations with the key account clients, coordinate sponsors recruitment and partnership development with the different Projects Manager of the Company. Having an in-depth knowledge of business products and value proposition, my role was to increase the client base, identifying and mapping business strengths and customer needs. Following industry trends locally and internationally. The aim was to develop growth strategies and plans for the future of the company projects. Show less I have been responsible for co-managing 5StarWines Selection hosted by Vinitaly. This three-day blind tasting is carried out by the 5StarWines Scientific Committee, this was officiated by Lynne Sherriff MW together with the General Chairman: Robert Joseph, Pedro Ballesteros Torres MW, Matthew Waldin, Bernard Burtschy and Daniele Cernilli. My main responsibilities were to manage and coordinate the recruitment of wineries nationally and internationally, leading contract negotiations and proposals with all vendors and suppliers and establishing and maintaining client and suppliers relationships. I coordinated the external sales team who support the event. I have achieved an increase of 12% on submissions from the previous editions.The event involved significant organisational and logistical skills. My other key role was to organise incoming wines from all over the world including their warehouse storage and anonymity. In addition I managed marketing content and ensured data integrity for the internal and customer-facing event websites, as well as printed materials.During the event my responsibilities included, but were not limited to, liaising with judges (including Masters of wine, Master Sommeliers and other key industry experts) and managing operational and administrative aspects to ensure the event was delivered efficiently and effectively. Show less I was Project Manager Assistant for Vinitaly Hong Kong, the Italian Pavillon of the International Wine & Spirits Fair in Hong Kong. My role before focused on market research and data pertaining to the export and Far East Market aimed to the promotion of the event and the resulting sales. I was in charge of the relations between us and the Italian customers.During the three-day fair at the Hong Kong Trade Development Council my role was to support the clients and coordinate Masterclasses for the Italian Pavillon. Show less

  • Key Account Manager - Vinitaly International Academy

    Jan 2018 - Jan 2020

  • Business Development Manager Assistant - Vinitaly International

    Jan 2018 - Jan 2020

  • Co-Project Manager "5StarWines - the Book"

    Jan 2017 - Jan 2020

  • Project Manager Assistant - Vinitaly Russia (2018/2019)

    Jan 2018 - Dec 2019

  • Project Manager Assistant - Vinitaly Hong Kong (2018)

    Jan 2018 - Dec 2018
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  Bellavita Expo Ltd

  Jan 2020 - Nov 2021

  Key Account Manager

  Bellavita Expo (Corporate partners 50%: Vinitaly International Wine & Spirit Exhibition and Cibus International Food Exhibition) is a British company organising trade shows for the promotion of Italian Food & Beverages in seven markets: UK, USA, Canada, Mexico, the Netherlands, Poland and Thailand.It is a dynamic platform aimed at Italian companies looking to open new export channels worldwide. Bellavita’s mission is to bring the excellence of Italy to local buyers, importers, distributors and restaurateurs. My role is to maintain and increase the sales of the company's products (including up-selling and cross-selling) through active research and development of new customers; maintaining the long-term relationships with the existing accounts.I coordinate, with the event director and the business development manager, the institutional relations between our company and the Italian Institutional Bodies in the countries where we organize our events; planning the sales and the communication activities with them.Furthermore, I interface directly with the communication department in order to coordinate the global strategy according to the company's development plans, identifying opportunities for marketing/communication initiatives and campaigns (events, PR, direct mail and e-communications). Show less

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  BORN

  Dec 2021 - Feb 2022

  Project Manager and Account Manager
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  Data Center Nation

  Feb 2022 - now

  Data Center Nation is the leading provider of digital transformation events in emerging data center hubs.

  • Market Manager - Italy

    Jun 2022 - now

  • Senior Account Manager

    Feb 2022 - Jun 2022
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  Andrea Fioratti

  Sept 2023 - now

  Founder