Christina Hunt

Experience

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  American Eagle Outfitters

  Nov 2005 - Jan 2008

  Sales Associate

  Led fellow workers during overnight store reconfiguration of the selling floor, promoted AE Credit and Access card to customers.

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  Malcolm Pirnie Inc

  Jan 2008 - Jan 2008

  Marketing Intern

  - Prepared two proposals for the Department of Defense- Developed minutes for proposal "Red Team" review meetings and dispersed to participants- Provided project team support by collecting and analyzing historical data over the phone for environmental conceptual site model development - Researched and organized data to assist company in entering a global market- Edited proposals, memos and reports into proper and professional formats.

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  BEKO Deutschland GmBH

  Jan 2009 - Jan 2009

  Marketing Intern

  - Developed a marketing presentation to support a “road show” focused on a new product line - Conducted online market research of the German home appliance market- Product content editor of Blomberg website

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  La Dolce Vita Style, Inc.

  Jan 2010 - Jan 2011

  Editorial and Content Marketing Intern

  - Created descriptive content for “city guides” and link to corresponding trips offered by LDVS- Edited website content for a consistent and grammatically correct voice- Utilized social media sites such as Twitter, Facebook and Wordpress to increase exposure of company offerings

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  University of South Carolina

  Jan 2010 - Jan 2010

  Strategic Management Research Intern

  • Performed strategic analyses on Fortune 500 clients to determine comprehensive industry analysis, competitive dynamics and internal core competencies to make recommendations for improved performance • Responsible for industry and company due diligence and determined functional area improvements• Present project findings and offered guidance and solutions specifically geared to client’s needs

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  Under Armour

  Jan 2010 - Jan 2013

  - Assist in seasonal line management from brief to range launch, while adhering to strict product calendars (calendars dependent on channel and program - able to manage product in 5 different simultaneous calendars)- Lead on strategy, seasonal merchandising plans, and assist in visual merchandising for UA Brand House in Harbor East [ Store is +44% to plan with 25% of total store volume being driving by Men’s graphic tees ]- Build assortment plans to give clear direction and information to all necessary departments - Proven ability to deliver results against tight and complex timelines to capitalize on social media/current event opportunities [ Leon Sandcastle – Turn-around of 3 days from design to production, 83% Sell through ] [ DeAndre Jordan Dunk tee – Turn-around of 24 hours from design to online presale, 43% sell through in 1 day ]- Champion consumer and marketplace insights to develop product strategy, business plans, and seasonal line plans for inline, quick turn, and special event graphic tees- Provide financial recaps for category on a weekly, month, quarterly and seasonal basis- Coordinate product needs and participate in photo shoots, sales meetings, pre-lines, and all other key milestone meetings Voir moins Men’s Apparel Coordinator for Global Sales Meeting (2 Seasons)- Initiate model casting call details and relevant event marketing- Oversee model selection and scheduling- Monitor status of salesman samples from overseas factories to event site- Provide team specific coordination ( preparation, schedules and meeting flow)- Merchandise showroom to display high volume, innovation and trend stories across categories- Seamlessly execute model passes for event presentationsMen’s Safety Team Captain- Delegate daily work schedule between three safeties to allow for highest efficiency- Train new hires on UA specific processes and company culture- Act as the voice of safety team; collecting and relaying information amongst team membersSummer 2011 Rookie Mentor- Assign daily activities to simultaneously maximize learning and productivity- Provide guidance and tools to aid in a successful summer projectBasketball and Mall focus- Work cross functionally with sales to merchandise and prepare for key mall account visits- Initiated ear bud drawstring concept for Away Game Windbreaker, influencing future apparel innovations with an audio concept- Coordinated with on field team to plan event specific apparel for 2011 Elite 24 Basketball event- Presented FW11 Basketball line to Visual Merchandisers around the nation- Communicate day to day product line updates to cross functional team members- Create account specific merchandise pages to utilize as an exposure and selling tool Voir moins

  • Global APLM - Men's Graphic Tees

    Mar 2012 - Jan 2013

  • Men's Apparel Safety

    Jan 2010 - Mar 2012
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  We Are {The Collective}

  Sept 2013 - Jan 2014

  Marketing Assistant and Business Development Respresentative

  We-Are.Co-Coordinate and organize logistics surrounding CBRE IN_Luxury article content creation including scheduling interviews and various production assistant dutiesThe Edit-Assist in the creation of current and future business strategies to capitalize on luxury personal shopping/styling market gap in the UK-Conduct market research to fully understand the luxury market and its future, and the ideal target market of The Edit-Work closely with stakeholders and founders to ensure marketing materials are impactful and delivered on time-Conceptualize new and better business practices/service offerings for The Edit to adopt in order to differentiate from potential competitorsThe Collective -Represent The Collective at various fashion industry events (ie. Heathrow Personal Shopping Launch) and utilize social media platforms to report findings/share experience with followers Voir moins

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  BOOM Cycle

  Jan 2014 - Jan 2015

  Marketing Director

  MARKETING• Responsible for creating and managing BOOM Cycle marketing calendars & campaigns for the company, these are on a group level as well as more localised campaigns.• Increasing brand awareness and communicating brand strengths of BOOM Cycle.• Using marketing to drive sales and attendances at BOOM Cycle studios• Ensure cohesive brand vision and tone of voice is carried out across allcommunication channels.• Work with Managing Directors and Board of company on marketing strategy.• Maintain quality of BOOM Cycle brand experience to drive repeat business for thecompany.• Responsible for CRM strategy and writing & sending of weekly newsletter.• Create and share content on multiple social media platforms to link with monthly marketing campaigns and PR opportunities • Initiate and maintain brand ambassador programs to draw in new audiences and create community.• Design visual content for social media, B2B sales, and business operations (ie. property remit documents)• Liaise and project manage the Urban Tri with partners Yotopia and Sweatshop to ensure consistent attendance, to create and uphold marketing objectives, and explore new angles to differentiate the product even further. SALES• Responsible for implementation of B2B and B2C sales processes to drive attendances at both BOOM Cycle studios.• Responsible for identifying and targeting new sales channels• Weekly meetings with company directors & managers to present updates on salesresults.• Ensure tracking of all sales channels.• Work in line with existing operations manager to gather and evaluate customerfeedback.• Liaise with Ops manager and clients to push and sell new products/ideas/campaigns.Growth Numbers & AwardsVoted "one of Britain's coolest brands." by independent firm CoolBrands+51% customer growth in 2015+24% occupancy in 2015+30% growth month over month for the past 6 months+103% growth over last year Voir moins

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  Hult International Business School

  Jan 2014 - Jan 2014

  Welcome Team Coordinator

  - Initiated and created Facebook content calendar, executed content creation- Use of Salesforce CRM program to track and maintain interact with incoming students- Research, write and edit content for 2015 Hult London prospective student brochure

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  SoulCircus

  Jan 2015 - Jan 2024

  Brand + PR Director

  - Lead on (social) media strategy across all platforms - both organic and paid - working cross functionally with Ella to drive relevant content that links all arms of Soul Circus. - PR point of contact - driving PR strategy and budget allocation- Head of community - creating brand ambassador program globally and the events/activity calendar around the globe that drives touchpoints with Soul Setters between big global events- Advertising and creative stakeholder - influential voice in the creative and story behind look and feel of Soul Circus assets both from an organic and paid point of view- Brand strategy - working cross functionally with key leadership to determine the brand, communication, marketing, and partnership strategy globally Voir moins

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  Kit and Ace

  Jan 2015 - Jan 2016

  - Work hand in hand with the District Director and Shop Directors to strategise create, and execute a clearly defined brand strategy that supports brand growth and awareness within the UK- Create the strategy for brand and market growth via relationship building, initiatives, and noteworthy collaborations- Develop and executes pre-branding initiatives for new shops including knowledge and relationship building, event organisation, and support of Shop Directors in their launch strategies- Plan and executes both district and continent wide events, retreats, and initiatives- Collaborate with the Global Brand and Market Team in development and execution of global initiatives- Develop and executes the pop-up shops and other unconventional brand strategies within market- Develop strategic partnerships with Shop Directors on a district level within market- Support Shop Directors in developing and executing their market programming- Key connector between markets and brand to highlight and bring awareness to local brand stories that need to be shared on a global scale- Work cross-functionally to develop new brand initiatives and ideas to drive global conversations- Ensure seamless brand storytelling from a local level to global level as well as from offline to online- Stay on top of emerging global trends and tactics in brand, marketing, and fashion to provide strategic insight to relevant international team members- Responsible for a quarterly Brand Calendar highlighting all global, market and local initiatives-Work closely with the International Market Director Liaison to ensure that the Brand Calendar is approved and aligned with the International Brand Calendar- Work with all external partner relationships: PR Agency Partners- Ensure the execution of the Global PR strategy is in collaboration with brand initiatives that are unique to each international market Voir moins • Support the UK office, including Retail Director, Europe, Market Director and third parties• Act as a liaison between Market Director and Retail Director, Europe, to seamlessly merge shared data pertaining to all UK Business• Effectively co-ordinate the development, design, approval, production and distribution of brand materials, in partnership with HQ, Canada• Champion the company brand identity across all developed materials, both via online and offline channels• Ensure data is seamlessly updated, accurate and shared with UK and HQ offices• Brief and communicate with the Market Director in design, copy, image, and content needs in the development of PR and branding tools, collateral, Eh Frames, graphics, events, websites, and other promotional activities• Research and develop brand aligned relationships with the Creative Class• Liaise with HQ Canada to adapt and translate marketing materials to ensure that they are UK market specific• Route materials for review and approval by regulatory team in online document control system via Drop Box• Work with vendors to establish quotes, production schedules and delivery on materials to distribution vendor partners• Assist with project management of key marketing events, throughout the year, ensuring that project expenses are closely monitored and all invoices are forwarded to Accounts Payable• Assist with the creation of a marketing events calendar, for the UK and Europe• Help set-up and improve workflow processes, when and where needed Voir moins

  • UK Brand Manager / Brand and Other Stuff

    Jan 2015 - Jan 2016

  • Brand Co-Ordinator / Brand & Other Stuff

    Jan 2015 - Jan 2015
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  We Are {The Collective}

  Mar 2015 - Jan 2015

  Project Manager (Volunteer)

  - Project liaison and coordinator for product partnerships and event production of United Nations Trust Fund (UN Trust Fund)- UN Trust Fund liaison for WIE Gala (content creation, volunteer scheduling and tasking, on the night event production)

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  Haus von Albe

  Jan 2016 - now

  Founder + Consultant + Strategist + Mentor

  [Responsible for over $500K in budget] across 6 small-medium sized (and mostly women owned) businesses. Driving over 1.2 Million clicks and 23K purchases a year. [Consulting + Teaching] minority and women owned businesses in the San Francisco area about the art of marketing and how to make it work for them. [ Strategy + Planning ]360 Degree Marketing + Communications strategy, brand strategy, strategy tracking, campaign planning, advertising channel strategy and planning[ Consulting + Execution ] Brand identity consultancy + coaching, brand analysis, market analysis, PR + Media Agency management, Facebook advertising platform (inclusive of Instagram), Google Ads, Pinterest Ads, Spotify Ads, TikTok Ads, Bing Ads[ Experiences + Events ] Activation strategy, Event organization + execution, partnerships + relationship building [ Clients include ] Galaxia International (UK + Portugal + Soon-to-be-US), Soul Circus Wellness Festival (UK), Cookie Cutter Hair Salons (US), Terra Arma (US)Previous clients include : Zetcom (CH), Giddy UP Glamour, Island Feather (UK), Cheetah Marine (UK), Melior Marketing(US), MINDD(US), Crossfit DSP(US), NG Nutra(US), Little Hat in the Glade(UK), Equanimity B2B Wellness(UK), Air & Grace(UK), East London Liquor Company(UK), Nix&Kix(UK), The Boxxmethod(UK), Yotopia Yoga Studio(UK), Intentional Graffiti(US), Exhale Coffee(UK), Julee Hunt International LLC(US), Denarius Group (US), ToeJuice (US), Ranch Remedy (US), Honey Hush Boutique (US), Emily Young Yoga (UK), Voir moins

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  Carat Deutschland GmbH

  Jan 2017 - Sept 2018

  Senior Communications Consultant

  -To advise. To convince. To inspire.-Development of innovative strategies for clients based on industry, global trends and local needs. -Conceptualization and realization of communication solutions.-Preparation and implementation of successful customer driven strategies.-360 ° support for Mattel, LEGO and EWI customers. -Digital lead on Mattel and LEGO clientsworking with in house Digital team and Carat Digital Experts to optimize work flows that produce the best results. -Support Carat global team in London on report preparation and provide market POV on global strategies. -Lead on new LUMINA software implementation within LEGO (includes training of LEGO team and working with LEGO media coordinator to implement best work flows). -Mentor communication consultants and trainees by providing structure to workload, being a sounding board, and working through challenges together. -Voted 'ChefPadfinder' for Q1 2018 by management and colleagues for professionalism, innovation and driving company culture both internally and externally. Voir moins

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  BCforward

  Nov 2018 - Jan 2019

  Marketing Expert

  Contracted worker for Accenture working on a project for the largest social media company in the world Generated $134K of revenue for the company within 2.5 months - $89K in December of Q4 and $45K in January of Q1.Provide creative and strategic Facebook marketing recommendations for over 200 clients 4-week in-depth training on Facebook advertising Consult and support small to medium size businesses on advertising solutions, product implementation, ROI measurement, and campaign optimization Compare and analyze advertising data to help clients use marketing budgets more effectively and increase results Voir moins

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  What I Wish I Knew

  Mar 2020 - now

  Founder + Creator + Podcaster

  As the founder, host, and creator of What I Wish I Knew, I lead authentic, expert-driven conversations on pregnancy, parenting, and women’s health. WIWIK was born out of the real, unfiltered questions that come with becoming a parent—the things no one warns you about but everyone experiences. Through in-depth interviews with medical professionals, wellness experts, and real parents, I bring science-backed insights and personal stories to a growing community seeking support, education, and connection.From content creation and podcast production to audience engagement and brand partnerships, I oversee all aspects of WIWIK’s growth and impact. My goal? To provide a space where parents and parents-to-be can feel seen, informed, and empowered—without the sugarcoating. Voir moins

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  Flow collective

  Jan 2021 - Jan 2023

  Brand + PR Manager

  -Development of innovative strategies for clients based on industry, global trends and local needs.-Conceptualization and realization of communication solutions.-Preparation and implementation of successful customer driven strategies.-360 ° support for Female Founders.

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  Terra Arma

  Jan 2022 - now

  Marketing Consultant