John Farrell

Experience

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  F. X. Matt Brewing Co.

  Jan 1991 - Jan 2003

  Director of Market Development

  Conducted all sales and administrative duties for F. X. Matt Brewing Co. brands in existing markets and established distributor networks throughout new territories and current markets

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  MillerCoors

  Jan 2003 - Jan 2012

  Distributor Sales Manager

  Managed distributor / chain P&L with responsibility for driving favorable mix to achieve volume, share and profit goals

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  Tenth and Blake / MillerCoors

  Jan 2012 - Jan 2016

  Sales Manager

  Positioned and drove craft and import beer sales as market leader. Directed and executed sales strategies and activities addressing current dynamics in alignment with overall goals to deliver volume, profit and brand health, while optimizing use of budgets. Responsible for, led and insured maximum distributor focus and investment via annual business plan commitment and trimester plan implementation / execution. accountable for volume, profit, share and retail execution excellence at assigned distributors Show less

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  Mike's Hard Lemonade

  Oct 2017 - Mar 2020

  Field Sales Manager

  - Manage all aspects of Mark Anthony Brands Inc. through distributor network for eastern UNY and VT- Deliver the annual sales plan in given markets and the main contact for the distributors and Mark Anthony Brands.- Oversee and implements wholesaler planning, programming and account execution.- Work collaboratively with UNY Key Account Managers