Vanessa Gonzalez

Experience

• 

  Universidad Católica Andres Bello

  Oct 2008 - Jul 2009

  Calculus Teacher Assistant
• 

  CANTV

  Oct 2009 - Mar 2010

  Intern at CANTV´s Network Operations Center

  Configuration and testing of NGN nodes.

• 

  Procter & Gamble

  Jun 2010 - Jul 2013

  Responsible for key processes' optimization within the traditional sales channel, through the technological development within both P&Gs organization and it's key strategic partners. • Execution of Joint Business (JBPs) and Anual Process Assessments (GDAs) with P&Gs Latin America top distributors, accomplishing top results across the whole region. • StoreCheck process transformation within the traditional sales channel, through the use of a innovating high resolution imagery technology, as the result of a Global P&G Pilot executed in Venezuela. • Development and Management of a Venezuelan Distributor Alianza for the collaboration of best practices and resources. Show less Lead Analyst for the P&Gs Traditional Sales Channel in Venezuela, responsible for the KPIs analysis delivery to the Sales and Marketing Leadership Team of Venezuela and Latin America. • Design and Development of the analytical framework and solution for Venezuela's Traditional Channel, later reapplied in Brasil, Peru and Colombia. • Execution of monthly reviews with the Sales and Marketing Leadership Teams of the Traditional Channel, with a strong focus on Market Share, Numerical Distribution, Sell In, Sell Out, Coverage and Inventories. • Involvement in the Monthly Sell Out Estimate and KBD Funds (Key Business Drivers) processes. • Recognized by the Venezuelan Organization (MDO) for the simplification obtained through processes' optimization within the Sales Organization. Show less Leader of Technology Projects designed for the Sales and Marketing Organizations of P&G Venezuela, focused on Business Intelligence (BI) and Sales Force Automation (SFA) Solutions. • Development of a Data Sharing Platform between P&G and it's Distributors, with daily, automated, data sharing (sell-out and inventories). • Implementation of 6 BI solutions supported by a global reception, data crunching and data visualization platform; with daily updating and direct connection to key strategic partners. • Implementation and Adoption of Global Pilot, alongside with Brazil and Peru, of a mapping solution for Sales and Numerical Distribution tracking. Show less

  • Customer IT Leader

    Jun 2012 - Jul 2013

  • Business Analyst

    Jan 2012 - Jan 2013

  • IT Project Manager

    Jun 2010 - Jun 2012
• 

  PlaceIQ

  Jun 2014 - Aug 2015

  Reporting & Analytics

  Responsible for the pre-sales and performance analysis of mobile and digital marketing campaigns for some of the most successful CPG and Entertainment brands. • Strategic pre-sales and post-sales analysis for more than 50 campaign across Auto, CPG, Entertainment and Retail verticals, working for top brands like Walmart, Coca-Cola, Audi, AMC, among others. • Execution of case studies captured and published in CNN Money, The Wall Street Journal, Business Insider and Geo-Marketing. • Development of data visualizations for new analytic solutions, under R programming language. Show less

• 

  Independent Consultant

  Jan 2016 - now

  Business Consultant

  Focused in business processes transformation and development for several customers in Paraguay and Uruguay.Projects:1) CURRENTLY: Restructuring of the commercial strategy and operation of a hardware distributor in Paraguay. Member of the board. Client: The Tools Depot (June 2020 - Currently)2) Definition and Implementation of business processes, procedures and policies of a Paraguayan construction retailer. Client: Construshopping ( 2017 - 2018)3) Analysis of Peruvian automotive market for a leading Paraguayan automotive company evaluating the possibility to enter the Peruvian market. Development of initial comercial relationships with key players in the industry. Client: Automotor (2016). 4) Development of the business expansion strategy to the Latin America market, of a world-leading geo-localization and mobile marketing company. Client: Netcom (2015-2016). Show less

• 

  ConstruShopping

  May 2017 - Nov 2017

  General Manager

  Responsible for the company’s general administration and restructuring, re-directing it towards a new business model (self-service).o Designed the Construshopping 2.0 businesss project, aimed at converting the company into a self-service retail. o Led the restructuring of the company’s main operating processes and information systems, needed for Construshopping 2.0. o Regularized all accounting and fiscal company’s conditions; and implemented internal control processes to ensure its compliance.O Re-activated the company’s commercial position, duplicating its revenues and expanding its’ product portfolio. Show less

• 

  Altamira Group

  Nov 2017 - Dec 2019

  Sales and Marketing Manager

  Responsible for the successful introduction in the Paraguayan market, through the development and execution of the commercial and marketing strategy. o Led the commercial and marketing plans’ execution of their first project in Paraguay – a +$16 million residential project in Asuncion, selling up to 80% of it before it’s construction being finalized. o Responsible for the ideation and launch, from the commercial and marketing viewpoint, of their second project – a $50 million, 600-units, residential-private-neighborhood in Great Asuncion. Show less

• 

  Propio Paraguay

  Jun 2022 - Dec 2022

  Business Development Manager

  Responsible for searching, identifying and developing new business opportunities for the company.o Feasibility analysis conduction on new business opportunities.o New projects' development directing.

• 

  Tago S.A - Parque Las Golondrinas

  Dec 2022 - now

  Business Manager