Cristina Sanchez

Experience

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  Schlumberger

  Oct 2011 - Apr 2012

  Supply Chain Intern

  Support in logistics, purchases and contracts

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  Omni Hotels

  May 2012 - Jul 2012

  Customer service

  Customer SupportAssistant at banquets and events

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  Continental

  Sept 2012 - Apr 2015

  - Market research support (Ecuador, Colombia, Peru and Chile).- Corporate events and subdistributors annual meeting development.- Participation in relevant fairs with its different brands.- Digital marketing strategies definition and online advertising development.- Management and coordination of promotional material according to brand use regulations.- Definition and planning of the annual marketing budget.- Trade marketing support. - Product prices analysis and placement in SAP system.- Support in qualitative market studies (new products focus group) and quantitative (brand awareness and share of market).- Market data monthly reports development.- Presidency presentations support.

  • Marketing Projects Analyst

    Aug 2013 - Apr 2015

  • Marketing Intelligence Intern

    Sept 2012 - Aug 2013
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  BASF

  May 2015 - Sept 2017

  Market development analyst

  - Industries analysis (trends, competition, products, distributors, sales and imports).- Analysis and profiles development of key clients in order to identify sales opportunities and projects.- Definition and monitoring of new projects with customers and sales area.- New opportunities identification with current clients.- Product brochures development by industry.- Brand positioning strategies in different industries.- Approach to key clients in order to evaluate new projects.- Events development with customers in different industries.- Participation in fairs in order to increase brand awareness.- Regional innovation strategies support (training and internal activities). Show less

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  NIELSEN IQ

  Nov 2018 - Nov 2020

  CLIENT SERVICE EXECUTIVE

  Big data analysis and consultancy to clients such as Nestlé, Pepsico and Unilever in order to identify market oppotunities.Account management of important clients in the market. Qualitative market studies develeopment focused on customer needs.

• 

  Zaimella

  Nov 2020 - now

  Formulate comprehensive brand strategies aligned with the company's overall marketing objectives. Develop and manage the brand marketing budget efficiently, ensuring the allocation of resources to the most impactful marketing initiatives.Monitor market trends, consumer behavior, and competitor activities to identify emerging opportunities and potential risks, allowing for timely adjustments to the brand strategy as needed.Work closely with advertising agencies and in-house creative teams to develop compelling advertising and promotional materials that effectively communicate the brand's message to the target audience.Collaborate with various departments, including sales, product development, and customer service, to align the brand strategy with overall company objectives and ensure consistent messaging throughout the organization. Show less

  • Category Manager Pañales de Bebé

    Oct 2023 - now

  • BRAND MANAGER

    May 2021 - Oct 2023

  • Coordinadora Proyectos Comerciales

    Nov 2020 - May 2021