Noman Raza

Experience

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  Zareena Digi

  Jan 2019 - Aug 2024

  Digital Marketing Manager

  As a Google Ads Specialist, I lead the development and execution of high-impact advertising campaigns within the travel industry, focusing on generating quality leads for airlines, hotels, and vacation packages across the USA, Canada, and the UK. My primary responsibilities include:• Campaign Strategy & Management:Developed and implemented comprehensive Google Ads strategies to meet specific business objectives, driving significant increases in leads and bookings.• Daily Budget Management:Effectively managed a daily advertising budget of $25,000, ensuring optimal resource allocation to maximize campaign performance and return on investment.• Keyword Research & Targeting:Conducted in-depth keyword analysis to identify high-performing search terms, ensuring optimal ad placement and audience targeting.• Ad Copy Creation:Crafted compelling ad copy and visuals that resonate with travelers, resulting in improved click-through rates (CTR) and engagement.• Performance Analysis & Reporting:Utilized Google Analytics and other analytics tools to track campaign performance, analyze key metrics, and generate detailed reports for stakeholders, providing actionable insights for ongoing optimization.• Conversion Rate Optimization (CRO):Implemented conversion tracking and A/B testing to refine ad elements, enhancing user experience and maximizing return on investment (ROI).• Client Collaboration:Worked closely with clients to understand their business goals and challenges, providing tailored marketing solutions and maintaining open lines of communication throughout campaign execution.• Industry Trend Analysis:Kept abreast of the latest trends in digital marketing and the travel industry to identify new opportunities and strategies for campaign enhancement.• Team Leadership:Mentored junior team members on best practices in PPC advertising and data analysis, fostering a collaborative and knowledge-sharing environment. Show less

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  Travel Beak

  Nov 2020 - Apr 2021

  Sales And Marketing Specialist

  As a Google Ads Specialist and Sales and Marketing Specialist, I lead the development and execution of high-impact advertising campaigns in both the international and Indian travel markets. I drive the development and execution of innovative marketing strategies to generate high-quality leads and promote travel services.

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  Travelounce

  Apr 2024 - now

  Senior Digital Marketing Executive