Rida Skafi

Experience

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  AstraZeneca

  Oct 2009 - Oct 2011

  Medical sales representative - CNS line - Psychiatry

  I joined AstraZeneca in June 2009 as a medical representative in the CNS line. I covered all Lebanon,including key hospitals and institutions such as the Army, ISF, MOH . Actively contributed in the launch of Seroquel XR in Lebanon as well as introducing succesfully new markets to the business.I accomplished various trainings :- "effective selling skills" -AstraZeneca- " Developing leadership capabilities" - AstraZeneca- "assertive and influencial communication" - AstraZeneca- " lateral thinking" - AstraZenzca- " six thinking hats" - AstraZeneca- "seven habits of highly effective people" - AstraZeneca - " the eighth habit" -AstraZeneca Show less

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  Merck

  Oct 2011 - Aug 2013

  Professional sales representative - MSD

  Handling Orthopaedic products,Arcoxia and Fosavance.

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  Medtronic

  Aug 2013 - Aug 2018

  Leading the Coronary and Renal denervation therapy portfolio - MENA- Management of Sales - Developing marketing strategies- Identifying business opprtunities- Developing and maitaining distributors - Establishing ,maintaining and developing relationships with KOLs- Handling multitasking efficiently- Market access evealuation- Product launch

  • Therapy Development specialist- TAVI -MENA cluster

    Oct 2015 - Aug 2018

  • Regional sales supervisor - MENA - Coronary & Renal denervation

    Aug 2013 - Oct 2015
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  Abbott

  Sept 2018 - now

  Divisional Manager - EPHF Business- Abbott-DHC

  Divisional sales manager -Heart Failure/MCS