John Hillman

Experience

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  Jacaranda Ltd

  Jun 2007 - May 2009

  Content Manager at OkinUK.com

  This was a lifestyle platform targeting foreign language professionals relocating to London, with a strong focus on travel and recruitment. The site was built up from scratch and involved the creation of over 500 articles covering all aspects of living and working in the UK.

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  NMPi

  Jun 2009 - Nov 2012

  I was promoted from content manager to Head of Content. This was an exciting time in Search as we were at the forefront of the industry during a period of rapid evolution. Our team of content creators, designers and developers were responsible for pioneering new ideas and marketing technology across Google, Facebook and YouTube. We created campaigns for Dell, P&O Ferries, McAfee and Xbox and built innovative price comparison tools with brands such as Sky TV, BT and Virgin Media. Show less

  • Head of Content

    Aug 2010 - Nov 2012

  • Content Manager

    Jun 2009 - Aug 2010
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  Astrid.IQ

  Jan 2013 - now

  Search Engine Optimization Consultant and Training Specialist

  Astrid.IQ has evolved over the years from just me, the founder, working on various SEO projects with clients (like Universal Music) to growing a team of technical SEO specialists, content marketers and PhD researchers. We now develop and implement best-in-class SEO strategies for leading technology, finance, property and luxury brands around the world. In other words, we help businesses communicate more with the people that matter most to them online.We are a diverse, international team that embraces change and is excited about the potential of technology to solve some of the world's biggest problems. We have a particular fondness for really complicated SEO challenges and love coming up with unique solutions to them. I'd be happy to tell you about them sometime! Show less

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  City University London

  Oct 2013 - Dec 2017

  Lecturer, Web Creation and Digital Storytelling

  A module enabling students to develop and host their own online multimedia project. We teach them how to plan, design and execute their own 'digital storytelling' project; how to choose a clear niche subject and to create or implement a project around this theme through a choice of platforms, using a range of written, audio and visual skills. Content outline: History of online media, blogging platforms, social networks, mobile journalism, law for online content (defamation and ethics), Search Engine Optimisation, video and podcasting, image and design, jobs and opportunities in digital media Show less

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  Guardian News & Media

  Dec 2014 - Aug 2020

  Features Writer

  Working on a freelance basis for the Small Business section, I particularly like to write articles that use my knowledge and experience to help business owners better understand social media and SEO, including some of the more technical and analytic elements.