Heidi Barr

Experience

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  THE SCHWAN FOOD CO.

  Nov 1998 - Jun 2003

  • Evaluate programs for operational efficiencies, analyzed data, reporting for internal & external clients. • Promoted to Call Center Administrator overseeing reporting and general administrative duties as well as assisted the Program Development team when needed. • Promoted to & helped Create a monitoring program of inbound and outbound call for quality customer service as well as internet responses to customer. • Contacted current customers about their home delivery service & contacted prospect clients to generate leads.

  • Program Development Specialist - Schwan's Contact Center

    Nov 1998 - Jun 2003

  • Administrator - Schwan's Contact Center

    Jul 2000 - Oct 2001

  • Quality Control Monitor - Schwan's Contact Center

    Aug 1999 - Jul 2000

  • Outbound Sales - Schwan's Contact Center

    Nov 1998 - Aug 1999
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  Procter & Gamble

  Jun 2003 - Mar 2012

  • Created an Efficient Assortment Tool & trained the Cat. Mgrs., saving approximately 15 hours per week. • Delivered 111% of objective. Share of SKUs +4 pts & share of space +3pts at one key retailer; share of SKUs +7.6pts, share of space +8.4pts for another key retailer.• Created automation tool for retail results, which later were used by several other teams. Resulted in SKU/Space share increases in 7 of 8 Grocery categories; SKU share increases in 2 of 4 HBC categories, other 2 maintaining share.• Improved operational efficiency by 12% through detailed analysis and process improvements.• Developed performance dashboards that enhanced tracking and decision-making. Show less

  • Operations/Supply Analyst - Pet Specialty Team

    Mar 2011 - Mar 2012

  • Business Unit Analyst - TARGET Team

    Dec 2007 - Mar 2011

  • Category Development Analyst - TARGET Team

    Dec 2005 - Dec 2007

  • Operations/Category Development Administrator - North Central Team

    Jun 2003 - Dec 2005
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  Kiss Products, Inc.

  Mar 2012 - Oct 2012

  Sr. Category Management Analyst

  • Managed category analysis and reporting for Target and Walgreens teams.• Developed strategies to improve category performance and market share.

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  Jacobs Marketing/The Stable

  Feb 2013 - Jan 2014

  Syndicated Data Analyst

  • Analyzed syndicated data to provide actionable insights for the Target team.• Created reports and presentations to support business decisions and strategies.

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  Pepperidge Farm

  Feb 2014 - Jul 2014

  Sales Analyst

  • Identified key growth opportunities and providing actionable insights.• Delivered category insights to optimize snack and bakery sales at Target, using syndicated data and ECRM tools.

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  Mars

  Jul 2014 - Feb 2015

  Category Development Analyst

  • Provided members of the Cat. Mgmt. Team analysis, trends & reporting needs for the businesses at Target.• Performed data analysis and created reports that guided promotional strategies, improving ROI and market share.

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  Acosta Sales & Marketing

  Jun 2015 - Dec 2018

  Manager, Business Intelligence CCI - SUPERVALU Team

  • Delivered business insights using POS, syndicated data, and customer insights, resulting in improved category performance. • Spearheaded a pilot program in Analgesics that achieved a 200% sales lift in test stores compared to control stores.

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  Acosta

  Jul 2020 - now

  • • Directed cross-functional partnerships to deliver actionable business insights utilizing retailer, syndicated, panel data, and industry/consumer insights. • Provided advanced analytics solutions, influencing key decisions on pricing, promotions, assortment, and shelf placement. • Secured five new clients through data-driven presentations, contributing to increased annual revenue. • Co-authored best-in-class **Target Trends & Insights Newsletter**, leveraging tools like NielsenIQ, Circana, Power BI, and SEMrush. • Mentored other Business Intelligence Managers to grow their skills, knowledge, and over come challenges with problem solving. Show less

  • Sr. Manager, Business Intelligence, Customer & Category Insights (CCI) - TARGET Team

    Dec 2021 - now

  • Manager, Business Intelligence CCI - TARGET Team

    Jul 2020 - Dec 2021