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Mohamed Ghoneim

Mohamed Ghoneim

PPC Account Manager

Followers of Mohamed Ghoneim2000 followers
location of Mohamed GhoneimMunich, Bavaria, Germany

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  • Timeline

  • About me

    I help businesses be found by their customers effectively and efficiently through search ads

  • Education

    • The German University in Cairo

      2007 - 2014
      Bachelor of Science - BSc Mechatronics, Robotics, and Automation Engineering C+

      This program offers a balanced combination of mechanics, electronics and computer engineering skills plus special courses for integrating these disciplines of engineering to be able to develop and implement complex systems. The program is designed to give deepened knowledge of principles of mechanics, electronics, control theory and computer programming. We have the ability to apply mathematics, physics, mechanics and electronics to solve engineering and industrial problems. We are… Show more This program offers a balanced combination of mechanics, electronics and computer engineering skills plus special courses for integrating these disciplines of engineering to be able to develop and implement complex systems. The program is designed to give deepened knowledge of principles of mechanics, electronics, control theory and computer programming. We have the ability to apply mathematics, physics, mechanics and electronics to solve engineering and industrial problems. We are technical expertise in mechanical design, computer-aided design, robotics as well as manufacturing technology. In addition, we are technical expertise in digital system design, microcontroller operation, interfacing, and programming, sensors, actuators, drive systems, control theory and data communication. We have the knowledge, skills and tools to design and analyze the engineering systems for better operation, performance and control. Show less

    • Munich Business School

      2024 - 2025
      Master's degree International Marketing and Brand Management

      My motivation to pursue a Master of Science degree in International Marketing and Brand Management at Munich Business School stemmed from a desire to deepen my understanding of global marketing strategies and brand development in an increasingly interconnected world. The program's focus on international marketing principles, consumer behavior, strategic brand management, and digital marketing trends offer the ideal environment to enhance my expertise and prepare for the challenges of the global… Show more My motivation to pursue a Master of Science degree in International Marketing and Brand Management at Munich Business School stemmed from a desire to deepen my understanding of global marketing strategies and brand development in an increasingly interconnected world. The program's focus on international marketing principles, consumer behavior, strategic brand management, and digital marketing trends offer the ideal environment to enhance my expertise and prepare for the challenges of the global marketplace.Munich Business School was ranked the best private business school in Germany according to the WirtschaftsWoche Ranking 2023.https://www.munich-business-school.de/en Show less

  • Experience

    • Merkle MENA

      Jun 2018 - May 2021
      PPC Account Manager

      I managed enterprise-level Paid Search and Social campaigns, encompassing bid management, budget allocation, performance monitoring, and A/B testing. As the main client contact, I developed and executed market strategies, analyzed results to extract actionable insights, and fostered strong client relationships through effective communication of campaign performance. Additionally, I provided proactive mentorship to Search Associates, conducted account and shopping feed audits, and contributed to new business development through RFP and pitch support. I also ensured smooth onboarding of new clients and coordination across multi-channel teams. I worked with key clients such as Emirates Airlines, leading a team managing flight accounts across multiple regions; Virgin Mobile UAE, leading all Google activity for mobile SIM activations; and Citruss TV, managing a significant budget across various Google campaign types. Moreover, I spearheaded the shopping feed and campaign management for leading online retail brands in the region, such as Ounass. Show less

    • Jellyfish

      May 2021 - Apr 2022
      Paid Search Manager

      I developed and executed paid search and shopping strategies for e-commerce clients to drive online sales through app and website channels. My responsibilities included managing comprehensive PPC campaigns, from creation and monitoring to optimization of paid search, shopping, and app campaigns. This involved constructing and managing effective shopping and inventory feeds for SA360's inventory-managed search campaigns. I also conducted detailed performance analysis and reporting to identify areas for optimization. Furthermore, I developed client-facing materials, such as performance reports, case studies, and pitch decks, and provided consultancy for Google Marketing Platform's Campaign Manager and SA360. My role also encompassed performing account and shopping feed audits for potential and current clients, as well as providing proactive mentorship to Search Associates, fostering their professional development and sharing relevant industry updates. Show less

    • Omnicom Media Group (MENA)

      Apr 2022 - May 2024
      Head of Paid Search (SEA)

      I provided leadership and strategic direction for all paid search activities across OMG MENA agencies, including managing partnerships with key media vendors such as Google, Microsoft, Apple, and Amazon. I also evaluated pitches, audited search account maturity, and designed and oversaw training programs for both new and experienced practitioners.

  • Licenses & Certifications