Leah Ng

Experience

• 

  Jump Innovation Ltd.

  Apr 2018 - Sept 2019

  Media Operations & Audiovisual Assistant

  ・Led and assisted the team in developing and implementing social media marketing strategies.・Executed marketing and promotion strategies that resulted in the highest growth across all social media platforms, including YouTube, Facebook, Instagram, and WeChat. (Views: 510k, Engagement: 18k in 2018）・Participated in over 60 video production projects and managed social media platforms, including content creation.

• 

  CTM 澳門電訊

  Sept 2020 - Mar 2022

  ・Managed and executed marketing communication programs to promote company services and products.・Developed content targeted to different audience segments and kept up with market trends.Created content for various social media platforms, print ads, video scripts, and advertorials in a timely manner.・Worked with vendors, suppliers, and agencies for advertising campaigns, exhibitions, seminars, and more. ・Managed digital advertising insights and solutions for brands and organizations to optimize online campaign performance.・Monitored and analyzed digital advertising campaign performance across multiple platforms, including Google Analytics, Meta for Business, and Tencent Ads.・Visualized and delivered stories with data to present insights and develop marketing plans for campaigns and activities, to understand digital audience demographics, affinities, and engagement.

  • Assistant Officer, Marketing Communication & New Media

    Sept 2021 - Mar 2022

  • Assistant Officer, Digital Solution

    Sept 2020 - Aug 2021
• 

  MGM MACAU

  Oct 2022 - now

  ・Oversee content across all digital channels, including RED, Douyin, and WeChat, ensuring high-quality and engaging content that aligns with the tone and style of each platform and brand standard.・Collaborate with vendors and various departments to generate innovative ideas for events and promotions on different social platforms.・Organize and lead regular meetings to select social creative topics and brainstorm ideas for fresh and engaging content ideas.・Manage and lead major KOL campaigns, ensuring effective communication of campaign key messages and providing a positive experience for KOLs.・Provide reports, insights, and analysis on content performance to meet the needs of different stakeholders. Show less ・Developing and executing a social media content strategy (RED, Douyin, and WeChat) that aligns with the brand vision.・Collaborating with agencies on ideation, planning, and execution of copywriting, graphic design, and shooting production to create high-quality content.・Promoting and maintaining relationships with Chinese KOLs and medias to create content and raise awareness on Chinese social media channels and E-commerce platforms.・Assisting with OTA platform operations and campaign promotions (Meituan and Dianping, Ctrip, Fliggy). Show less

  • Senior Digital Content Specialist

    Jan 2024 - now

  • E-Commerce Specialist

    Oct 2022 - Jan 2024