Claudia Marques

Experience

• 

  Rádio 89,1 fm

  Mar 2009 - Oct 2010

  Promotion Intern

  Organização de ações e eventos para divulgação da marca no mercado.

• 

  Spring editora

  Oct 2010 - Jun 2011

  Editorial Area Intern

  Content development and reviewSocial mediaE-mail marketingCustomer service

• 

  IMK Relações Publicas

  Jul 2011 - Jun 2012

  Communication Assistant

  Strategy planning and developmentCommunication plansCustomer serviceAdministrative routinesParticipation of auctions and tendersExpertise in updating websites and email marketing.

• 

  Droga Rápida Medicamentos Especiais

  Jul 2012 - Dec 2013

  Advertising Copy Trainee

  Content for social networks, websites and email marketingCoordination of creative nuclei acting in the elaboration and finalization processesCorporate communicationMarket analysis assessing media trends and new business needs.

• 

  Gonçalves Imóveis

  Jun 2015 - Mar 2016

  Marketing Analyst

  Image processing and editingResponsible for control and reportingMonitoring employee productivityAdvising the board

• 

  UOL

  Oct 2017 - Oct 2022

  Briefing and strategic planning of portfolios: Entertainment, Bets and Agro, Education, Fashion and Home and Construction.Branded Content Projects, Digital Influencers and EventsAlignment and brainstorming meetingsStrategic data analysis: TGI, ComScore and Google AnalyticsMarket analysis and trends to capture insights Briefing and campaign planningTrading and buying mediaReports, optimizations and analyticsPerformanceProgrammatic MediaAfter Sales DevelopmentBrand Lift SearchBrand Content, influencers and eventsMonthly work based on sales targets

  • Strategic Advertising Planning

    May 2021 - Oct 2022

  • Account Manager II

    Aug 2020 - Apr 2021

  • Account Manager I

    Oct 2017 - Aug 2020
• 

  Record TV

  Nov 2022 - now

  Estrategista em Canais

  Seller como estrategista de negócios;Conexão com os segmentos alvos;Planos de ação para escalar nos segmentos e categorias atendidas;Identificar os principais canais e oportunidades de vendas, atuando em conjunto com time de negócios;Conexão com time de BI, insights e inteligência de mercado, Produtos, Conteúdo, Marketing e Projetos Integrados;Ponto focal e expert sobre as tendências de anunciantes atendidos;Papel consultivo em reuniões de negócios.