Amber Chen

Experience

• 

  FAY Integrated Marketing & Communications, Ltd.

  Jun 2011 - Oct 2014

  General Manager's Office Special Assistant

  TRAINIHG/JOB FAIR EXECUTION/PROPOSAL• Deveiop proposai presentations for bidding (e.g., TSMC IT banquet presentation and EPSON banquet...etc.).• Deveiop new clients.• Assist in the execution and coordination of every massive event.• Assist in new resources search and communication and coo donation with manufacturers.

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  Silicon Power

  Oct 2014 - Feb 2021

  Selling 3C goods on the Taiwan Regional Shopee E-Commerce platform. Increase monthly sales of 300,000 up to 4 million per month (up to 7 million per month during the big sales season). Achieve sales targets and brand expansion by developing pricing structures, channel partnerships, and promotion strategies.• Completed strategic competitive analysis by assessing the strengths and weaknesses of competitors.• Increased monthly revenue by more than 300% over 5 months by designing and enacting marketing strategies within budget parameters, as well as studying key consumer and market data.• Identified, developed, and evaluated marketing strategies based on knowledge of market trends.• Communicating with vendors and third—party end users to improve purchasing experience and promotion.• Performing key research analysis on third-party platforms and SEO strategies to increase meaningful web traffic. Show less RECRUITMENT•Recruited exceptionai candidates via diverse traditionai and digital routes to take on key positions.•Managed all Human Resources functions in a 300-employees company. Handled oversight, payroil processing, interviewing, and documentation.•Assisted with administration and operations of the HR depa tment for a fast—paced retail business. Helped interview and onboard new employees.TRAINIHG / PERFORMANCE•Inc eased training and development hours Dy 15% per empioyee pe year.•Impiement HRIS to improve operationai processes and accelerate decision making efficiency.•Deveiop and implement business development training programs for overseas executives.•Organize and manage the welfare committee and promote corporate culture.•Organize company events and impromptu employee gatherings. Show less

  • E-commerce Account Manager

    Jan 2019 - Feb 2021

  • Human Resources

    Oct 2014 - Dec 2018
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  Extra Company Limited, Ltd.

  Mar 2021 - Aug 2022

  E-commerce Deputy Manager

  The products we sell are E -Games and other goods t trough various e-commerce platforms in Taiwan, such as Shopee TW, Momo, etc. Through on-site and off-site traffic, pricing strategy, competitor analysis, etc., we achieved a monthly sales volume of d7 million during the pandem!c, just selling products on one platform in 2021.• Collaborating with the president and vice-president of the company on E-Commerce strategies for E-Games and video gave products (Switch/PS/Xbox).• Generating and interpreting traffic from existing third-party platforms to modify bestpractices and focus on a target audience.• Working closely with copywriters and graphic designers to maintain regular content andresearch creative branding approaches.• Researching opportunities and oversaw retail expansion onto new third -party platforms.• Multiplied revenue from an online adver t!sement Dy an increase from 5% to 47% growth of marketing performance and red uce the cost of an online advertisement from 3% to 0.4%. Show less

• 

  Mos Burger

  Oct 2022 - Jun 2023

  E-commerce Deputy Manager

  Selling FMCG products the Taiwan Regional platforms in Taiwan, such as Momo, PC home, Shopee TW, etc. Increase monthly revenue up to the 15%. Achieve sales targets and brand expansion by developing pricing structures, channel partnerships, and promotion strategies.

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  Self-owned E-commerce Studio

  Jun 2023 - now

  E-commerce Sales Agent

  Assist clients in developing and operating e-commerce platforms, and provide sales portfolios through sales data/cost analysis to enhance revenue and gross profit.