Ashley Testa

Experience

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  The Coca-Cola Company

  Jun 2009 - Aug 2009

  Vitamin Water Intern

  •Responsible for the tri-state territory replenishing stock within grocery, pharmacy, and mini markets.•Set up product display according to monthly offers, planograms, and the manager’s allotted floor space.•Worked with Brand Management sampling and promoting Vitamin Water, as well as, it’s nutritional benefits and support for a healthy, well-rounded lifestyle at local Pittsburgh events.

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  News America Marketing

  Jun 2010 - Aug 2010

  Custom Media Intern

  •A broad portfolio of online, at home, and in-store media holding brands’ competitive advantage under the SmartSource® brand name. •Assisted Account Directors and Regional Managers with competitive tracking reports and sales preparations. •Aided team projects designing and launching News America’s social media campaign and SmartSource mobile application.

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  Polo Ralph Lauren

  May 2011 - Mar 2012

  Sales Associate

  •Handle the cash wrap, sales transactions, and consumer shopping experience.•Work with floor managers to design and layout seasonal floor sets.

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  Strategic Images

  Dec 2011 - Mar 2012

  Business Development Intern

  •Administer clients’ social and digital media accounts by increasing content, speaking to target demographic, networking with compatible companies, and tracking current news relevant to clients’ mission statements and goals.•Researching and contacting potential media outlets suitable for showcasing clients’ services and products. •Collaborate with video production agencies to produce and edit commercials, ad campaigns, and websites.

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  Brunner, Inc.

  Mar 2012 - Feb 2013

  Digital Traffic Coordinator

  • Manage all digital campaigns including display, video and mobile ad campaigns• Take lead on third party tagging and reporting systems to traffic, test creative, schedule, target, report on and optimize ad campaigns• Daily management includes trafficking, pacing, and quality assurance of digital campaigns• QA advertising creative: Testing of all ad creative for compliance of site specifications as well as functionality

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  DICK'S Sporting Goods

  May 2013 - Apr 2021

  CALIA, WOMEN’S & GIRL’S ATHLETIC APPAREL, December 2019 - Present•Strategically develop internal quarterly marketing plans that encompass YoY sales performance, merchant initiatives, cross-category integration and seasonal brand narratives to deliver a unified message across multiple marketing channels including print, email, digital and visual. •Manage vendor & agency partnerships to collaborate on quarterly digital initiatives across full funnel tactics. Liaison between vendor & agency to monitor campaign KPIs and optimize against internal/industry benchmarks to deliver a positive ROAS. •Utilize quarterly marketing plans and cross-functional partnerships to recommend seasonal photoshoot shot count that will be leveraged for outbound marketing. •Marketing partner to the CALIA By Carrie Underwood private brand with responsibility to collaborate, create and present quarterly marketing plans to key internal & external stakeholders. Additional responsibilites to collaborate on-site activation and manage Brand Ambassador content. OUTDOOR & SWIM APPAREL, 2018 - December 2019•Executed marketing planning responsibilities listed above for the Outdoor Apparel & Swim Categories. Show less Liaison between Marketing, Merchandising and Ecommerce stakeholders. Responsible for digital-marketing-related inquiries and submissions creating a two-way flow of data, reporting, and information to aid in the development, execution, and optimization of holistic Marketing plans. •Strategize with key stakeholders to supply & support key product inventory, reflecting quarterly goals, customer retention & expansion, with incremental spend & optimization of SEM channels. •Monitor athletic apparel digital traffic to website through Adobe Analytics and supply monthly KPI performance and daily launch performance highlighting positive or negative trends. Show less Lead strategic & content planning across print, email and digital to reflect merchandising’s quarterly plans and goals with alignment to budget and Dick's Sporting Goods’ brand integrity. •Executed the company's first Facebook Canvas Ad Unit for our three week Bike Event that created over 1.5M impressions, averaged a 30 second viewing window and created a low CPC, along with a higher ROAS setting a bench mark for the remaining company to model. •Continued to partner with external vendors & internal product development team to secure funds & cross-collaboration on future Facebook & Instagram content & strategy that aligned with secured print & email planning Show less Supported marketing plans & merchandising partners with execution of detailed product copy, pricing, & imagery across 45 newspaper circulars, 12 direct mail pieces and over 100 emails annually . •Focus group member that worked to cut a 20 week production lead time down to a 16 week production lead time making successful time & financial gains. •Trained merchandising partners through our required digital software that would take hardcopy proofing to real time digital-proofing capturing and time-stamping production updates Show less

  • Marketing Planner, CALIA & Women’s Athletic Apparel

    May 2019 - Apr 2021

  • Digital Marketing Planner, Softlines

    Jul 2018 - May 2019

  • Marketing Content Manager

    Jul 2015 - Jun 2018

  • Marketing Content Specialist

    May 2013 - Jun 2015
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  The Barre Code

  Aug 2015 - now

  Group Fitness Instructor

  Motivational fitness instructor helping women find the best version of themselves throughout my 50 minute strength and cardio classes creating a greater, stronger mind & body connection.

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  Public Lands

  Apr 2021 - Sept 2024

  • Sr. Brand & Creative Manager

    Sept 2023 - Sept 2024

  • Brand & Category Manager

    Apr 2021 - Aug 2023
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  DICK'S Sporting Goods

  Sept 2024 - now

  Sr. Brand Manager, CALIA