Brigitta Carter

Experience

• 

  Rentokil Initial

  Jan 2008 - Jan 2014

  Online marketing responsiblities, including Paid Search and Search Engine Optimisation for Rentokil Ireland, Rentokil Property Care and JC Ehrlich brand in North America. My responsibilities include assisting Director and Senior Managers in the team with admin duties including travel arrangements, diary management, marketing communications and information gathering. In addition I am involved with monthly reporting related to website performances across the business.

  • Online Marketing Coordinator

    Mar 2011 - Jan 2014

  • Marketing PA

    Jan 2008 - Mar 2011
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  Rentokil Initial

  Apr 2014 - Jun 2017

  Define a Digital Content Strategy for the Group to shape content planning, content calendars and inform content promotion strategy.• Using a customer-first approach, data insights from Paid, Organic and Social, as well as successful CRO tests, create content that addresses the challenges of key target audience, demonstrating understanding of their business needs and our brand expertise.• Based on an agile work methodology, regularly measure and review content performance against established key KPIs to inform future content plans and ensure constant improvement. Maintain and ensure timely delivery of the content plan.• Build brand awareness through content promotion on social media and relevant third party websites for the Rentokil, Initial and Premium Scenting categories.• Champion best practice internally and provide recommendations for video marketing and social media strategy to drive brand awareness across multiple categories.• Support the quality link acquisition pilot into the Rentokil.com, helping to generate digital PR to build digital brand awareness.• Provide key support for international Sales teams in the roll-out of social selling and LinkedIn Sales Navigator, as part of social selling.• Key objectives are to increase organic SEO performance and conversions Show less Responsible for leading the content marketing agenda to grow business revenue through improving brand awareness and demonstrating thought leadership with existing and future customers. Content creation (incorporating SEO considerations), video marketing and paid social promotions are critical to the role. With a mobile first approach, creating content aligned to key customer personas mapped to each stage of the purchase funnel to offer a rich mix of content types are crucial to build digital brand across owned, earned and shared channels. Leading a team of writers focused on creating content based on insights from Google Analytics, Paid Search and seasonal / business trends, we aim to improve organic search performance and drive conversions from our digital real-estate. Show less

  • Digital Content Strategist

    Sept 2016 - Jun 2017

  • Digital Content Manager

    Apr 2014 - Jun 2017
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  Bullitt Group Ltd

  Jun 2017 - Apr 2019

  Content Marketing Manager

  Develop and own content marketing plans across multiple brands to build brand trust and drive brand awareness. Work across multiple functions and collaborate with third-party agencies to create impactful content to achieve marketing goals, aligned to brand messaging and tone of voice. Work closely with Brand Managers to develop brand messaging and tone of voice documents and champion these throughout the business. Leverage insights from Research team and Products team to ensure accuracy of published content with a benefit-led focus. Own the end-to-end process of content creation from ideation and copywriting, to content upload and management, as well as content promotion and localisation. Own and manage website content across multiple brand websites, including catphones.com, landroverexplore.co.uk and bullitt-group.com Show less

• 

  Move iQ

  May 2019 - Sept 2020

  Content Media Manager

  Responsible for the full management of Move iQ media schedule and execution of promotional assets to support media promotion across social channels. Planning and execution with Digital Marketing Agency, of Move iQ’s quarterly content roadmap and coordination of external freelance writers to deliver a consistent flow of content for publication alongside Agency content output. Responsible for email marketing for highly engaged subscribers and social media management. External Agency coordination and relationship management with third party agencies and partners.Taking the lead on registered member content, including content updates via Wordpress, conversion optimisation via Optinmonster, updates from affiliate partners via Awin.Manage Move iQ YouTube channel with ambitious targets to grow subscribers and brand awareness via optimisation efforts. Show less

• 

  Ella's Kitchen

  Sept 2020 - now

  Manage the continuous improvement of Ella’s Digital Ecosystem for the UK and lead on digital reporting, optimising activity based on insights from analytical work.Lead on major website projects as a project manager, including updating Ella's Friends programme, helping to attract + convert more parents + carers into engaged and loyal Ella's Friends.Lead on eCRM strategy + communications: plan, create + deliver bespoke user journeys and solus email for different audience segments to support marketing campaigns and product launches: including copywriting, A/B testing, GDPR considerations and reporting for insights. Work closely with our eCRM provider (Mapp) to deliver best practices across our eCRM programme across all territories.Responsible for all Ella's Kitchen website across all territories, working collaboratively with other teams + external agencies to ensure they support the business strategy + achieve set KPIs. As the CMS expert, lead on all website updates and on-going site maintenance including the implementation of ecommerce plans to achieve set KPIs. Own paid media for Friends recruitment, PPC + SEO channels, working closely with partner agencies. Show less Main focus was to project manage + deliver re-platforming of UK website to brand new CMS system, working through all system integrations, Legal requirements and internal stakeholder management.Main lead on UK website for Ella's Kitchen. As the only internal CMS expert, own all updates and on-going site maintenance working collaboratively with 3rd party digital agency. Support on campaign activations, including content production and copywriting.Work closely with Senior Brand Manager to manage always-on communications via Ella's Friends eCRM day to day activities ensuring the right messages are reaching the right consumers at the right time. This includes: create + develop bespoke user journeys and solus email for different audience segments, plan + deliver strategies to maximise customer journeys + drive loyalty.In addition, work with Brand Manager on reporting, inputting across digital channels from collation of data to distilling into informative and actionable recommendations.Support Brand Manager with day to day digital tasks + projects when needed. Show less

  • Brand Performance Manager

    Jul 2023 - now

  • Helps Make Friends Online (Assistant Digital Brand Manager)

    Sept 2020 - Jun 2023