Anna Nicolier

Experience

• 

  McDonald's

  Dec 2010 - Aug 2012

  Hôtesse d'accueil

  CDI

• 

  Bouygues Telecom

  Oct 2012 - Sept 2014

  Conseillère de vente en alternance

  Contrat de professionnalisationVente, conseil clientDépannage Android/IOSGestion back officeResponsable contrats conformesResponsable du développement de la gamme WIKO Mobile

• 

  Service Innovation Group

  Dec 2014 - Jun 2015

  Assistante Marketing Opérationnel

  Lancement et gestion de campagne d'animation commerciale pour BRAUN à échelle nationaleRecrutement et Formation de la force de vente et animateurs commerciaux pour les clients nationaux (APPLE, UNILEVER, MONDELEZ, BEIERSDORF, VAX)

• 

  MARIUS BERNARD SAS

  Sept 2015 - Aug 2016

  Responsable Webmarketing

  Community Management - WebmarketingGestion E-Boutique et sites de marquesRédaction et mise en avant du blog entrepriseCréer du traffic sur les réseaux sociauxCréation et envoi de newslettersCréation de visuels publicitairesGestion et paramétrage de jeux concours

• 

  STMicroelectronics

  Sept 2016 - now

  Marketing automation platform - Marketo- Deploy Marketo, the new marketing automation platform, and ensure transition as Project Manager- Support development and connectors/API proper deployment- Database management including problem-solving, cleaning, and improvements- Ensure user data protection is strictly applied (GDPR)- Program template development for any activity with automation- Technical and ad-hoc program creation- Database segmentation based on user profile and online behavior- Reporting including emails, programs, and database KPIs generationSurvey platform - CheckMarket- Platform deployment as administrator- Template creation and design- Contact collection form creation- Customer feedback survey creationDesign- Pictures/banners/logo creation for digital communication - Photoshop- Develop/Improve HTML email templates in line with the new corporate identitySupport- Help teams in their daily activities and be the interface for any blocking point- Training and workshops organized with worldwide teams with follow-up to ensure full autonomy Show less Marketing automation platform - Adobe Campaign- Marketing campaigns, KPIs generation and database tasks automation- Technical workflows creation and database segmentation- Database management including cleaning, growing and improvements- Newsletter & Event creation with worldwide email sending- Survey creation for customer feedback or post event campaigns- Reporting for global activity (KPIs, trends and corrective actions)Virtual Event platform - On24- Graphic designs creation- Implementation and navigation setting- Platform tests and validationDesign- Content creation for Newsletters & Events- Pictures/banners/logo creation for digital communication - Photoshop- Develop/Improve HTML email templates in line with the new corporate identity from scratch (pure creation in STRIPO)Support- Help teams in their daily activities and be the interface for any blocking point- Training and workshops organized with worldwide teams with follow-up- Specific trainings on GDPR compliant practices to be applied regarding trade shows contact captureMarket watch- Be on the lookout for the latest developments and trends in digital marketing, design and emailing approach- Data protection law analysis, understanding and application: European General Data Protection Regulation (GDPR) and China Internet Security Law Show less

  • Ethics & Compliance Specialist

    Jul 2024 - now

  • Senior Database Manager & Marketing Automation Project Leader

    Jan 2022 - Jul 2024

  • Database Manager & Automated Marketing Program Engineer

    Sept 2017 - Jan 2022

  • Digital Content Editor - Online Marketing

    Sept 2016 - Aug 2017