Victor Bridgeman

Experience

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  MG Design

  Nov 2010 - May 2011

  Graphic Design (Intern)

  MG Designs - Pleasant Prairie, WI• Manage RFP layout design and information updates i.e. charts, equipment list, and project details utilizing InDesign• Develop and implement client specified designs for tradeshow exhibit designs• Check all print proofs to ensure correct color, clarity and dimensions were correct for final application• Work directly with Art and Creative Director to obtain project details and approval of design proofs

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  University of Wisconsin-Parkside

  Jun 2012 - Sept 2014

  • Provide creative direction and marketing strategies for program growth and adoption• Manage all hiring and training processes, new hires and managed career growth• Present bi-weekly presentations to stakeholders on project status updates and upcoming changes • University web creation team member• Provide QA on all final publications to social media and web outlets• Work directly with print lab to ensure all marketing materials were completed and delivered by deadlines• Organize all workflows for script development, direct marketing efforts, video production and project archiving• Manage intake of all requests and orders for departmental/organization content presentation• Analyze all social media analytics and make program adjustments based on trending topics Show less

  • Communications Program Director

    Oct 2012 - Sept 2014

  • Art Director

    Jun 2012 - Sept 2012
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  The Freeman Company

  Mar 2015 - May 2015

  Graphic Layout Coordinator

  • In charge of production of sample boards, sales sheets, and other publications• Prepare CAD drawings for use in customer presentations, shop drawing details and production operations, utilizing industry and company standards• Draft submittal drawings with accuracy and completeness for customer approval• Produce shop drawings via Cabinet Vision/ AutoCAD software guaranteeing complete, accurate information for proper fabrication and installation• Create and maintain drawings for Recreations standard products, including the corresponding bill of materials and production cut tickets Show less

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  First United Methodist Church Colleyville

  Apr 2015 - Nov 2016

  Marketing Manager & Web Designer

  • Increased number of Facebook followers by 9200%, Page Likes by 800+ & post engagement by more than 300%• Redesign & develop dynamic website with SEO strategy (fumccolleyville.org) gaining 1000+ unique users/month• Weekly giving increased an average of 30% from existing congregation using new digital tools for tithing through web and app experiences• Increased event attendance from 55 to over 10,000% within 2 years (sub 100 to exceeding well over 1,000 attendees)• Develop over 40 strategic partnerships with vendors for maximum donations and fundraising opportunities Show less

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  Salon Suite Solutions (S3)

  Jul 2016 - Dec 2017

  User Experience Designer

  • Created mobile app from scratch building up to 1,500 users in year 2017 and now has increased by 4,000% to 61,400+ users• Average mobile app revenue generated is $110mm per year as of 2024• Onboarded the S3 platform onto 50+ salon franchises including Sola Salon Studios, My Salon Suite, Phenix Salon Suites and more

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  Sifono4 Branding llc

  May 2017 - now

  Company Owner

  Sifono4 Branding is a full services branding agency. We specialize in building brand identity, large and small scale print services, websites, mobile apps, creative strategy and consulting and more!• Acquired 25+ clients and manage all accounts• Establish project timelines, assign resources, execute contracts, oversee all deliverables• Responsible for all company financials accounting• Manage all employees, vendors and contractor relationships• Leverage social media and Google Business tools for lead generation• Develop streamlined processes to balance multiple clients and projects simultaneously Show less

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  New Benefits

  Jan 2018 - May 2020

  Creative Lead

  • Designed and implemented company’s first Tokenized Design System which composed of 165+ components & styles • Created 4.5 star rated mobile app that gained over 50,000 users from 2018-2020• Increased broker product sales by over 25% with new mobile app and portal offering• Reduced web and app development time by over 50+% through the use of reusable components and templating common experiences• Created interactive AI chatbot which sees 5,000+ unique users monthly

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  Photon

  Jul 2020 - Feb 2024

  •Pitched and acquired over 2.5 million in engagement revenue over 3 years•Managed 15+ client relationships & project engagements •Recruit, hire, manage and mentor 40+ digital UX/UI designers, researchers, copywriters and ACD’s.•Tripled creative department resources 15-50+ resources over the course of 3 years and 350+ interviews • 100% success rate of keeping projects scope and budget• Design 15+ market leading customer-centric user experiences, including sitemaps, task flows, wireframes, high fidelity mocks & prototypes• Facilitate workshops with executives and department heads consulting on competitive strategies and design solutions to business problems• Conducted over 15 user research sessions including focus groups, user interviews, A/B testing & more

  • Creative Director of UX

    May 2022 - Feb 2024

  • Associate Creative Director

    Jul 2020 - Apr 2022
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  7-Eleven

  Apr 2024 - now

  Senior User Experience Designer

  •Built & oversaw the development of 7-Eleven’s first gaming experience garnering 1.5 million plays, 25k users, and over $100,000 worth of point equity burned within first 3 weeks•Developed multiple research studies including Conjoint Analysis and Focus Groups using the proprietary “Brain-Freeze Collective”•Reconstructed the Deals and Rewards app features including personalization, new UI elements and refined flows leading to 20% increase in transactions within first 4 weeks