Clari Aviles

Experience

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  Janssen, Pharmaceutical Companies of Johnson and Johnson

  Jan 1999 - Jan 2008

  Supported the deployment of a strategic marketing plan for penetrating new and established markets. Conducted market analysis to better understand market characteristics including market value, market share structure, key competitors, and emerging trends / patterns. Spearheaded various competitive analysis projects.• Thrusted a strategic effort to increase company awareness through event planning; booked venues and catering services, recruited guest speakers, handled event setup, and distributed invitations to key attendees.• Collaborated with the US Branding Team to develop an advisory board and secure funding for launching an HIV franchise in Puerto Rico that delivered positive bottom-line results with $60K+ in savings.• Other positions prior to 2007: Marketing Trainee, Sr. Sales Representative, and Sales Representative. Mostrar menos

  • Marketing Associate

    Jan 2007 - Jan 2008

  • Senior Hospital Sales Representative

    Jan 2004 - Jan 2007

  • Sales Representative

    Jan 1999 - Jan 2004
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  Janssen, Pharmaceutical Companies of Johnson and Johnson

  Nov 2008 - Jan 2009

  Product Manager

  Worked in the International Development Program (IDP) in Horsham, PA assignment for a new biologic product global launch / rollout (Simponi) for the management of rheumatoid conditions. Collaborated with R&D, Marketing and Health Care Compliance teams to develop a comprehensive strategy. • Developed and implemented a detailed action plan incorporating feedback from advisory boards and key thought leaders attaining 105% of business projections in 2010.• Cross-collaborated with the R&D Team to develop a mechanism of action video that articulated key benefits and demonstrated key competitive differences to enhance client education efforts. Mostrar menos

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  Janssen, Pharmaceutical Companies of Johnson and Johnson

  Jul 2009 - Mar 2013

  Assessed highly technical data to support several business units with insight for accurate decision and strategy making including product launches with high forecast accuracy. • Spearheaded market research processes and projects; analyzed primary and secondary markets. • Established a meeting program to identify new business opportunities.• Developed the sales forecast for a new rollout implementation in the Diabetes Market in Puerto Rico resulting in immediate and sustainable sales performance improvements.• Served as Interim Sales and Marketing Manager concurrently with the Business Analytics Manager role.• Received the Platinum Encore Award for performance excellence. Mostrar menos Oversaw sales and marketing operations, supervising a team of six representatives and a $13M annual sales budget. Provided updates on business performance, competitive analysis, and upcoming initiatives.• Collaborated with marketing peers in the US operation to expand marketing resources for the Puerto Rico Marketing Team ensuring local objective alignment with the corporate strategy.• Initiated the Performance Improvement Plan (PIP) and Correction Action Process (CAP) to address team development opportunities resulting in sales increases of 63% and 38% in 2010 and 2011 respectively.• Sparked a collaborative effort to integrate marketing materials in Spanish.• Established an advisory board review to increase profitability and market penetration. Mostrar menos

  • Business Analytic Manager

    Nov 2011 - Mar 2013

  • Sales & Marketing Manager

    Jul 2009 - Nov 2011
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  Bristol-Myers Squibb

  Jul 2013 - Jan 2018

  Outlined budget, patient flow and model, marketing and rebate strategies, P&L and launch of a new Immuno-Oncology product for Multiple Myeloma exceeding sales expectations. Controlled over $15M in annual net sales, exceeding budget and double-digit growth vs. previous year. Positioned one oncology brand as market leader and collaborated with the Brand and Matrix teams to achieve common goals.• Achieved leadership in the Chronic Myeloid Leukemia market, becoming the only jurisdiction in the nation to surpass market leaders, currently the number four product within Oncology brands. • Oversaw Multiple Myeloma product launches surpassing second line market leader share and becoming the number one product in second line.• Member of the Oncology Academy, to become a disease and product expert. Mostrar menos

  • Immunology Brand Manager

    Jan 2017 - Jan 2018

  • Oncology Brand Manager

    Mar 2014 - Jul 2017

  • District Business Manager

    Jul 2013 - Feb 2014
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  Merck

  Sept 2018 - now

  Lead the strategic planning for treatments in the Oncology Division with a $23M budget and ambitious corporate targets. Prepare and monitor divisional investment, ensure strong ROI, and liaise with stakeholders. Share marketing best practices with Latin American colleagues. Key accountabilities: market research, budget preparation and control, sales forecasts, goals and performance, team training, competitive analysis, and reports and presentations to senior management.• Outlined strategic plans (traditional and digital media) and campaigns for four product indications, strengthened sales team expertise, and worked in collaboration with other departments. Key results:o 2021 Latin America Star Award in the from Knowing to Learning category for achieving Triple Negative Breast Cancer indication leadership 90 days after launch and 90% current market share.o Leadership in other indications with 70% Market Share.o Growth in three indications: 174%, 16%, and 5%.o Contribution to 30% product growth (34 indications). o Surpassed overall YTD sales goals by 2%. • Single division to attain new patient growth YTD vs LY (Apr 2021).• Achieved the New Patient Leadership (Dashboard March 2020).• Steered the digital transformation during COVID-19 with the first digital training with a scientific leader and a digital clinical consultant.• Launched Axonify internally, a training platform to reinforce clinical knowledge.• Collaborated with stakeholders to develop advisory boards, focus groups, and expert input forums. • Appointed to a mentoring program providing guidance to a team member in Colombia. Mostrar menos Developed the Oncology Product Line budget, patient flow and model, marketing strategy, P&L and prepared new indications and launches. Achieved all sales and marketing key indicators and coached and developed two sales representatives.• Obtained the 2019 Star Award in the Withholding to Share Category, by creating a dashboard with multiple sources to allow internal stakeholders access data, which became a cross functional tool and best practice. • Attained Immuno-Oncology leadership (IQVIA Sales, Oct 2019).• Reached the 3rd position among all Oncology products (IQVIA Sales, Oct 2019).• Included a Puerto Rican speaker in the US speaker trainings and engaged national speakers for two main indications in Puerto Rico, both achieved for the first time. Mostrar menos

  • Oncology Business Unit Director

    May 2024 - now

  • Oncology Marketing Associate Director

    Mar 2020 - May 2024

  • Oncology Franchise Associate Director

    Mar 2019 - Mar 2020

  • Oncology Sales Associate Director

    Sept 2018 - Mar 2019