Bianca Shaffer

Experience

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  Adjust-A-Grate Inc.

  Jan 2000 - Jun 2008

  Production Assistant
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  City of Lakewood

  Sept 2002 - Oct 2007

  Certified Coach

  •Coach and referee children, ages three to ten, in various sports in a safe and non-competitive environment that fosters the learning, improvement, and implementation of teambuilding, sportsmanship, and sport specific skills.•Develop creative and challenging lesson plans for participants at various skill levels in order to continue growth of participant as an athlete and team member.•Ensure safe environment though constant communication with all involved parties, and have completed certification in CPR, First Aid, and Coaching. Show less

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  T- Shirts Plus

  Nov 2004 - Apr 2006

  Sales Associate

  •Provided customer service and used personal selling skills as a cashier and t-shirt designer in order to boost sales revenue.•Designed personalized t-shirts tailored to customer’s specific needs and wants.•Improved store layout to enhance traffic flow and sales.

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  Colorado Garden and Home Show

  Jan 2007 - Jan 2009

  Info/Vendor Services
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  Sage Hospitality Resources

  May 2008 - Aug 2009

  Guest Service Agent

  Worked at a small Marriott Towne Place Suites Property where I had the opprtunity to work directly with guests at the front desk, making and changing reservations, some occasional housekeeping work, and assistance to GM and Account Manager with Sales and Marketing Projects. I have been able to practice perfecting the art of multitasking with people here as well as put my computer skills and interpersonal skills to work.

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  Colorado Convention Center/ SMG Management

  Mar 2009 - May 2009

  Sales Intern
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  Prism Hotels

  Aug 2009 - May 2011

  Social Catering Sales Manager and Conference Services Coordinator

  Social Catering Sales Manager and Conference Services Coordinator at the Holiday Inn Select Denver -- Cherry Creek

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  Sage Hospitality

  May 2011 - Feb 2014

  Managed a team of Housekeeping, Front Desk & Engineering Associates through coaching, counseling, hiring, training, annual reviews and other HR duties to ensure each guest received the best service experience possible.Conducted day to day operations of the hotel including guest service, account receivables, biweekly payrolls, weekly reporting to Area Manager and Owners, daily bookkeeping, purchasing, scheduling, and more.Assumed General Manager Role for 3 Month Period where I maintained hotel operations, presented 2014 Business Plan and Budget and focused on training next level Managers. Both of whom moved to Assistant General Manager Position within 6 months. Show less • Assuming the Responsibilities of a General Manager during a 1 year vacancy to ensure hotel operations remained focus on caring for the staff and guests resulting in a Company Quality Index score of number eight in the company.• Prepared due diligence documents and reports for the several offers on hotel sale to new ownership.• Developed 2013 Business Plan and Budget, Implemented and Manage 2012 Budget & Forecasts to ensure financial goals of the hotel are top of mind while also achieving the #3 hotel of all Generation One TownePlace Suites Nationwide in Guest Service Satisfaction Scores.• Managed a team of Housekeeping and Front Desk Associates through coaching, counseling, hiring, training, and annual reviews to ensure all staff members are equipped with the knowledge, skills, and training necessary to conduct their daily duties as well as complete regular office duties. Show less • Manage a team of Housekeeping and Front Desk Associates through coaching, counseling, hiring, training, and annual reviews to ensure all staff members are equipped with the knowledge, skills, and training necessary to conduct their daily duties.• Uphold Marriott and Sage Hospitality Service and Product Standards to ensure all guests are offered a consistent and pleasant experience.• Perform regular office duties to ensure operation runs smoothly, including accounts payable, accounts receivable, daily deposits, inventory, ordering, payroll, weekly and monthly ownership reports, scheduling, and more. Show less

  • Assistant General Manager - TownePlace Suites Denver Southeast

    Aug 2013 - Feb 2014

  • Acting General Manager - TownePlace Suites Denver Southwest

    Sept 2012 - Aug 2013

  • Assistant General Manager - TownePlace Suites Southwest

    May 2011 - Sept 2012
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  Early To Rise

  Feb 2014 - Sept 2018

  Developed product solutions for customers which included a revamped Perfect Day Formula Kit, Group Coaching Materials, Corporate Team Coaching Materials, and Private Coaching Client Materials resulting in the most profitable product suite yet. Plan coaching events for all private, group, and corporate workshop events including creating an RFP, contacting and negotiating with hotels, contracting, detailing, follow up, attendee communication, material preparations and billing to ensure event runs seamlessly for all attendees.Established new Amazon Advantage listing for The Perfect Day Formula book to grow Amazon revenue 25% for same period YOY with ninety percent reduction in direct promotion to the listing.Research effective social marketing strategies and implement where appropriate for The Perfect Day Formula Brand to ensure high quality brand engagements, social listening for product improvements, improved sales strategies, and high quality video content from our owner.Aide in Perfect Life Workshop sales activities as necessary to attain the highest amount of profit possible for each coaching event and ensure maximum impact on company's mission.Assist in hiring processes and decision making to ensure a high performing team remains in place. Show less Oversaw a team of 6-8 Customer Service Agents working remotely to provide high quality customer service to customers around the world via phone and email, disseminate product and promotional information to the customer service team, weekly monitoring of service metrics, and completing customer service tickets & calls as needed. Used Kayako, Infusionsoft, Agile, Stripe, Google Hangouts and Ring Central Platforms.Assisted in the creation and optimization of e-commerce purchase funnels for various products to create profitable customer acquisition for the company while maintaining high value for customers. Average Cart Values for the funnels overseen range from $14.28 to $613.71 on front end offers and upwards of $5,000 for back end promotions, acquiring over 1,100 customers per month on average. Show less Scheduled & coordinated affiliate inbound and outbound promotions to maximize revenue from internal email lists, new customer acquisition, and build strong and profitable relationships with quality partners.Managed communication to partners during a 10-day product launch with revenues exceeding $530,000 and 10,500 customers. Used Infusionsoft and Has Offers platforms.Built various daily content & advertising email campaigns for segmented lists of over 500,000 subscribers to bring in monthly revenues averaging $100,000 using Interspire, Aweber, and Maropost platforms.Daily analytics and revenue reports for daily meetings with all promotional associated sales and revenues. Show less

  • Business Manager

    Sept 2016 - Sept 2018

  • Operations Manager

    Feb 2015 - Sept 2016

  • Marketing Coordinator

    Feb 2014 - Sept 2015
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  ADJUST-A-GRATE, INC.

  Feb 2018 - Jan 2021

  Director of Marketing & Consumer Experience

  Creation, Distribution, and Evaluating progress of all marketing and consumer experience enhancements for the Adjust-A-Grate and FlatJax Brands. Including website redesign projects, content marketing and SEO initiatives, e-commerce store set up, video production projects, and weekly/monthly analytics reporting with action plans. Responsible for maintaining updated and important marketing information for e-commerce operations in Syndigo (formerly Edgenet), Home Depot’s Item Data Management Portal, Amazon Seller Central, and Shopify sites as well as overseeing all e-commerce fulfillment. Show less

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  East 5th Avenue

  Feb 2021 - Feb 2023

  Director of Marketing
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  Four Rooms Mastermind

  Mar 2023 - now

  Chief Integrator/COO