Billy Anderson

Experience

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  AstraZeneca

  Mar 2008 - Dec 2011

  Promoted key products of respiratory medicine (CHEST) and gastroenterology medicine (GI).Engaged with customers in respiratory medicine (CHEST) and gastroenterology medicine (GI) in medical centers and regional hospitals; specialties as GI, NS, GS, ER, AN, CS, PS, CRS, CV, NEPHRO, META, OS, PED, ENT, FM, RA and INF had also been covered.2010 Entered Brand Council of Respiratory Medicine Brand and participated in brand planning with marketing and market access team.Achieved sales target as 100% in average across the tenure. Show less

  • Senior Medical Representative

    Mar 2010 - Dec 2011

  • Medical Representative

    Mar 2008 - Mar 2010
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  Baxter International Inc.

  Dec 2011 - Oct 2016

  Marketing team & Distributor Management: Led marketing team and managed 6 distributors across different TAs in oncology, intensive care, colorectal surgery and anesthesia;Negotiation & Business Alliance: Led cross-function team project for acquired business integration and led negotiation with distributors to establish new business model and raise franchise profitability by 30%;New Business Opportunity Identification: Developed global pilot marketing plan for new Tx model in H&N cancer market; Show less

  • Senior Product Manager (acting marketing manager)

    Jan 2015 - Oct 2016

  • Product Manager

    Apr 2014 - Jan 2015

  • Associate Product Manager

    Apr 2013 - Mar 2014

  • Senior Product Specialist

    Dec 2011 - Mar 2013
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  Johnson & Johnson

  Oct 2016 - Mar 2017

  Business Development Manager

  In charge of eye health business in Greater China (CN, TW, HK and Macau).

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  Takeda

  Apr 2017 - Sept 2019

  Franchise Manager 行銷企劃經理

  META & CV Market Experience: Managed DM & CV products;New Product Launch: Launched 2 new OADs with new positioning and building up new focus for long-term treatment; boosted listing success rate from 18% to 83% within 2 yrs;Matured Product Management: Revitalized LoE product, vol. share vs. generics gained from 50% to 60% through implementing of integrated online & offline programs; vol. growth > 15% in consecutive 2 yrs (with 50% FTE);Increase Engagement Efficiency: Led digital transformation to streamline engagement process to raise efficiency by 80%;Pricing & Strategy Management: Led pricing strategy reformation with KAM team to drive performance & grasp opportunity; Show less

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  MSD

  Sept 2019 - Jun 2021

  Franshise Strategist 行銷策略經理

  Lead Hospital and Acute Care Specialty franchise as Agile Product Owner;Manage Complexity: Strategically handle > 10 products for Infectious Disease Franchise (HIV, HCV, CMV, SARS-CoV-2, Anti-Fungus & Antibiotics); acting as BU head and manage sales team;“Agile” Capability & Leadership: Drive Digital & Agile Transformation and lead Agile team (consists of marketers, sales managers and admin members) as Agile Product Owner; Change Management on Digital & Business Model: Design & implement new GTM models through exploring customers’ clinical & digital behaviors; establish integrated engagement flow;Cross Functional Team Coordination: Collaborate with Market Access, Regulatory, Medical Affair & Supply Chain teams to launch new HIV & AB products, including licensure, applying reimbursement, driving formulary listing in treatment guide & hospitals and establishing marketing plans for HIV & AB products;Team Coaching & Development: Represent AP to work with global team to define, create & deploy account management capability uplifting curriculum for sales rep. & FLSM; Lead team to establish launching and marketing plans based on “L3” of MSD to upskill planning capabilities of marketing and x-functional teams; Show less

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  Amgen

  Jun 2021 - now

  Lead marketing team: lead team to drive new patient initiation growth, drive share growth and drive patient adherence for the top 10 product in bone/osteoporosis market; establish new market penetration plan to drive revenue; manage hyperlipidemia and sHPT products through establishing strategy;Lead marketing planning: workshop for whole company to enhance planning competency for marketers and cross-function teams;Build up partnership with HCO & HCP: design and drive campaigns to form collaboration & public-private partnership with key stakeholders to drive OP market and revenue;Develop PR & Digital campaigns: leverage media & digital platform to drive internal & external, public & in hospital OP awareness, and implement PSP to enhance patient adherence by establishing OP as chronic disease (3H 1L);Manage Product Life Cycle: establish long-term plan to manage patent-off for key product of bone: penetration to IM market preparation and implementation; Show less

  • Marketing Lead

    Aug 2023 - now

  • Marketing Manager 行銷經理

    Jun 2021 - Aug 2023