Pallavi Baranwal

Experience

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  Crownit (GoldVIP)

  Sept 2015 - Aug 2016

  •Successful acquisition & on boarding of major brands for the App & effectively managed over 40key accounts.•Handled campaigns & on ground events for on board clients.•Closely worked with sales & marketing team to strategize & design marketing packages for MajorFNB & Wellness brands/chains.•Teamed up for strategizing marketing plans for client pitches.•Prepared marketing strategy via brain storming for brand’s own payment mode “Crown it Pay”.•Prepared analysis reports, extracted major trend data from Salesforce Show less

  • Client Engagement Manager

    Jan 2016 - Aug 2016

  • Corporate Sales Specialist

    Sept 2015 - Jan 2016
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  Fork Media Group

  Nov 2016 - Mar 2018

  Assistant Manager - Strategy

  •Worked on ROAMM (Spid info media), Wi-Fi advertising platform with locations including over 1500 QSR Outlets, 17 Airports across India, Railway stations, Hotel and Major Stadiums.•Worked closely with sales & design team for the media planning and campaign execution.•Creating campaign thought for the clients. Developing a process and flow of execution through strategy for client pitches.•Content curation, thought building, creative ideation for ad creative/banners.•Prepared Case Studies, Competition & Trend Analysis for successful campaigns and for other client pitches.•Worked in Media Planning for branding mixed with performance goal (CPL, CPM, CPS, CPC), including budget allotment, suggesting significant campaign thought to the client as per their industry requirement for best results. Show less

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  ICubesWire

  Mar 2018 - Dec 2018

  Strategy Manager

  •Handled social media marketing & strategy for the clients, & applied in various marketingstrategy on social media platform to achieve brand goals.•Worked on social media platforms to run paid campaign & delivered the desired result to theclient to boost their sales & branding.•Handled Online Reputation Management (ORM)/Listening for clients & taking care of onlinequeries/remarks so that the TG finds right material when they browse web.•Developed plan of action and Executed the same for Influencer Marketing campaigns for the clients to increase brand visibilityon social media.•Worked on Social Audit, Client Competition & Industry Trend Analysis for Client's performanceoptimization & for creating client pitches.•Worked with clients across industries like Consumer durables, Real Estate, Education, Media,Fashion & Lifestyle.•Created campaign thought, plan of action via brain storming for client pitches.•Creative ideations & Developed Content strategies to reach out right audience via organic source.•Worked on social media tools like Sprout Social, Buffer, Likealyzer, Tweetdeck, Similar Web,SEMrush, & Brand24 for listening & monthly reporting.•Major Clients: Canon, Konica Minolta, SoxyToes, Ambience Group, Sanghi Cement, Kessawear,Motoziel, Janhit Jagran, Eye Level, Drivezy, Central Park, etc. for social media strategy andexecution. Show less

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  SVG Columbus

  Jan 2019 - Sept 2019

  Assistant Manager - Social Media

  Solely responsible for creating communication strategy for clients from FMCG, Pharmacy, health insurance, entertainment, fashion, haircare, women’s health.

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  Manipal Health Enterprises Pvt. Ltd

  Apr 2020 - Jan 2022

  Assistant Manager - Digital Marketing

  Responsible for 22 Manipal Hospitals spread across diverse locations in India.Worked with the Core team to Re-launch the brand both digitally and on-ground after the acquisition.Planning and implementation of enterprise s as well as unit level digital and branding campaigns.Have got the organization awards for best social media marketing and video content creation.Plan and execute regional, national and international paid ads on social media.Brand Management and communication strategy. Show less

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  Deloitte

  Jul 2022 - now

  Planning and developing monthly newsletter for Global Operate read by over 7K audience across the firm.Working with diverse communication teams from various Member Firms to identify relevant communication channels to collaborate for Operate content.Worked on weekly content recommendation for Global Operate Leader - Doug Gish - also worked on monthly analysis report for his profile on LinkedIn.Business Communication and Leadership presentation for the Global Operate Leader.Internal files management on MS Teams, MS Outlook, OneNote, SharePoint, etc.Worked on a marketing campaign with the Marketing Team for recruitment process. Show less

  • PMO Consultant

    Jan 2024 - now

  • Enabling Consultant

    Jul 2022 - Jan 2024