Krishna Balasubramanian

Experience

• 

  TechnipFMC

  Jan 2018 - Jan 2019

  Associate Quality Analyst

  Part of a dynamic Quality Assurance team coordinating and closing vendor queries from NAM and UK regions relating to the manufacturing of mechanical components that go into the company’s Subsea drilling systemsResponsible for following up and closure of process improvement QNs by coordinating with Engineers and Product Quality Managers with a minimum turnaround time and thereby reducing lead timeDeveloped monthly, end-of-quarter KPIs and other statistical reports for the leadership teamAcheived 30% reduction in unresolved process queries in 2 months through collaboration with NAM engineers and managersFostered cross-functional collaboration in solving vendor queries, by achieving 75% reduction in lead time from 30 to 7 days Voir moins

• 

  Witzenmann Group

  Jan 2019 - Jan 2020

  Project engineer

  Part of the team that was responsible for B2B Sales, Customer Support and Market Development of Cylindrical metallic bellows to large-scale industries in North and South India that host mechanical systems involving high temperature and pressureDelivered technical sales presentations to Purchase Head/Managers and Engineers to convey the benefits and the value offered by our products in improving the efficiency of the customer's mechanical systemsEnabled registration of our company's name with the Vendor lists of several Public and Private Sector companiesRepresented the company at "Elecrama 2020" in Delhi, generating leads & enhancing brand recognition among industry leadersRealized 98% success on a dispatch of 500 items by coordinating with the client and internal warehouse team Voir moins

• 

  Soul Square

  Jan 2022 - Mar 2023

  MI-IMPACT

  - Spearheaded a team of 4 improving sales by 37% in 3 months by upgrading the digital footprint of the cafe and its lifestyle store- Doubled the social media engagement rate to 2.79% from 1.32% for the YouTube channel with an average of 10,000 followers- Amplified the average number of likes by 122% from 136 to 303 through captivating and engaging content

• 

  MICA | The School of Ideas

  Sept 2022 - Mar 2023

  Member, Placement Committee

  Strategized and Executed offline Final Placement Season 2022-23 for 175+ students and achieved 100% Placements for the Batch of 2021-23 onboarding 40+ new recruitersBoosted the median CTC by 11.1% from 17.1 LPA to 19.1 LPA by securing 70+ recruitersAmplified the average CTC by 5.47% from 19.01 to 20.04 LPA Devised SOPs, mitigated crises, and fostered relationships with key stakeholders including recruiters, students, and administration

• 

  JUSTDOGS®

  Jan 2023 - Jan 2023

  Social Media Marketing Intern

  - Conceptualized a content calendar for the month-long Dogust Sale- Received a 58.9% increase in engagement, 34.7% in content interaction and 119% increase in reach- Executed paid Facebook & Instagram campaigns that garnered 70 conversions and nearly 50,000 impressions

• 

  HDFC Bank

  Jan 2023 - Jan 2023

  Marketing Intern

  Orchestrated 11.07% rise in Remarketing Visit% by reinstating 4600+ customers into the Digital A/c Journey from April to May 2023Generated 75 Digital Savings Account openings in the month of May 2023 through strategic Remarketing campaignsSpearheaded Chatbot development in HelloTars, nurturing customers & converting 48% of them into Digital A/c Opening journeyPiloted Google RCS campaigns, garnering 2161 visits with 2.36% Account Opening conversion% in the Digital A/c JourneyAchieved 5631 visits and 84 Digital Account openings through cross-selling remarketing campaigns in May 2023Implemented 3 UI/UX features on the Digital A/c Journey to increase customer funnel intake and improve customer experienceLeveraged Adobe Analytics to analyze 9 months of data, identifying data-driven improvement areas in remarketingConducted Competitor Analysis to benchmark best industry practices and formulate Remarketing recommendationsSurveyed 100+ customers through Primary Research, gaining insights into banking needs, preferences, and pain points Voir moins

• 

  WPP

  Jan 2024 - now

  Planning Manager, Integrated